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https://taz.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

39/100

Site name appears as

Page titletaz.de
og:site_nametaz.de
twitter:site@tazgezwitscher
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (6 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 6 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 6 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

No image set

taz.de

taz.de

Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews, Reportagen. Genossenschaft seit 1992.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

TAZ.DE

taz.de

Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews, Reportagen. Genossenschaft seit 1992.

Preview quality · Facebook F · 45/100

Description will be truncated (158 chars / 155 max)

  • og:title — taz.de
  • og:description — Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://taz.de/!p4608/
  • og:site_name — taz.de

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

taz.de

taz.de

Preview quality · LinkedIn D · 60/100

Description will be truncated (158 chars / 150 max)

  • og:title — taz.de
  • og:description — Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

taz.de

taz.de

Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews, Reportagen. Genossenschaft seit 1992.

Preview quality · Slack B · 80/100
  • og:title — taz.de
  • og:description — Kritischer, unabhängiger Journalismus der linken Nachrichtenseite taz: Analysen, Hintergründe, Kommentare, Interviews...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 60/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Custom type "WebPage" — unable to validate specific properties
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : WebPage
4 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebPage",
  "url": "https://taz.de/",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "TAZ Verlags- und Vertriebs GmbH",
    "logo": {
      "@type": "ImageObject",
      "url": "https://taz.de/lib/taz-verlag-node/icons/taz_logo_web.jpg"
    },
    "url": "https://taz.de/",
    "sameAs": [
      "https://pod.geraspora.de/u/taz",
      "https://www.reddit.com/user/dietageszeitung",
      "https://flipboard.com/@taz_de",
      "https://www.instagram.com/taz.die_tageszeitung",
      "https://twitter.com/tazgezwitscher",
      "https://www.facebook.com/taz.kommune/"
    ]
  }
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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