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https://theage.com.au

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
106 images, 3 descriptive filenames
REVIEW
106 images, 3 descriptive filenames
Warning::
97% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
1 image(s) missing alt text — see Accessibility tab
3 descriptive
102 hash-based
1 generic
106 total
FilenameQualityAltIssues
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Current: 002773cd78a65da0fbe8453d3076924316982510
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Current: 129f2852bb3794eee651d655ef6507f31413dd138c7e8f850b62c2ca8a064a10
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0generic1
Current: 0
Suggested: action.jpg
pxdescriptive1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.theage.com.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://theage.com.au Canonical https://www.theage.com.au/ Match Self-referencing (correct)
A
Meta Tags
Title: 28 chars
PASS
Title: 28 chars
Info::
Page title is set
Got: Loading 3rd party ad content
Warning::
Title is only 28 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Loading 3rd party ad content"

28 characters Too short
Title: Loading 3rd party ad content
H1: The Age
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
3128 words, Difficult
PASS
3128 words, Difficult
Info::
Page has 3128 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 16)
3128 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

1% text 99% HTML

19 KB / 2127 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

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