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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

theatlantic.com

World Edition - The Atlantic

The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

THEATLANTIC.COM

World Edition - The Atlantic

The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

Preview quality · Facebook A · 85/100
  • og:title — World Edition - The Atlantic
  • og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
  • og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — The Atlantic

World Edition - The Atlantic

theatlantic.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — World Edition - The Atlantic
  • og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
  • og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png

theatlantic.com

World Edition - The Atlantic

The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

Preview quality · Slack A+ · 100/100
  • og:title — World Edition - The Atlantic
  • og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
  • og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titleprivacy-options
og:site_nameThe Atlantic
twitter:site@theatlantic
Organization.nameThe Atlantic

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "The Atlantic",
  "url": "https://www.theatlantic.com",
  "inLanguage": "en-US",
  "issn": "1072-7825",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.theatlantic.com/search/?q={q}",
    "query-input": "required name=q"
  }
}
Block 2 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.theatlantic.com/#publisher",
  "name": "The Atlantic",
  "url": "https://www.theatlantic.com",
  "logo": {
    "@type": "ImageObject",
    "width": {
      "@type": "QuantitativeValue",
      "unitCode": "E37",
      "value": 224
    },
    "height": {
      "@type": "QuantitativeValue",
      "unitCode": "E37",
      "value": 224
    },
    "url": "https://cdn.theatlantic.com/assets/media/files/atlantic-logo--224x224.png"
  },
  "sameAs": [
    "https://www.facebook.com/TheAtlantic",
    "https://twitter.com/theatlantic"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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