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https://theepochtimes.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

70/100

Site name appears as

Page titleFilter Icon
og:site_nameThe Epoch Times
twitter:site@EpochTimes
Organization.nameThe Epoch Times

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

8/15

has name

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png
Info::
og:title is long (67 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 67 chars Expected: 25–60 chars
Info::
og:description is long (253 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 253 chars Expected: 55–200 chars
URL: https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 67 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 253 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

theepochtimes.com

The Epoch Times | Breaking News, Latest News, World News and Videos

Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politics, culture, and world events | The Epoch Times is a trusted source for real news and information that is free from influence and bias.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (253 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — The Epoch Times | Breaking News, Latest News, World News and Videos
  • twitter:description — Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politi...
  • twitter:image — https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png
  • Description will be truncated on Twitter/X (253 chars, max 200)

    → Tighten the description to ≤200 characters

THEEPOCHTIMES.COM

The Epoch Times | Breaking News, Latest News, World News and Videos

Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politics, culture, and world events | The Epoch Times is a trusted source for real news and information that is free from influence and bias.

Preview quality · Facebook A · 90/100

Title will be truncated (67 chars / 60 max)

Description will be truncated (253 chars / 155 max)

  • og:title — The Epoch Times | Breaking News, Latest News, World News and Videos
  • og:description — Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politi...
  • og:image — https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png
  • og:type — website
  • og:url — https://www.theepochtimes.com
  • og:site_name — The Epoch Times
  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (253 chars, max 155)

    → Tighten og:description to ≤155 characters

The Epoch Times | Breaking News, Latest News, World News and Videos

theepochtimes.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (253 chars / 150 max)

  • og:title — The Epoch Times | Breaking News, Latest News, World News and Videos
  • og:description — Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politi...
  • og:image — https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png
  • Description will be truncated on LinkedIn (253 chars, max 150)

    → Tighten og:description to ≤150 characters

theepochtimes.com

The Epoch Times | Breaking News, Latest News, World News and Videos

Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politics, culture, and world events | The Epoch Times is a trusted source for real news and information that is free from influence and bias.

Preview quality · Slack A+ · 100/100
  • og:title — The Epoch Times | Breaking News, Latest News, World News and Videos
  • og:description — Get the latest breaking news, in-depth reporting, and insightful analysis on a wide range of topics, including politi...
  • og:image — https://img.theepochtimes.com/assets/uploads/2023/07/21/id5414540-EET-logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Corporation",
  "name": "The Epoch Times",
  "email": "Inquiries@EpochTimes.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "229 W. 28th St",
    "addressLocality": "New York",
    "addressRegion": "New York",
    "postalCode": "10001",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.linkedin.com/company/the-epoch-times",
    "https://www.facebook.com/epochtimes/",
    "https://twitter.com/EpochTimes",
    "https://www.instagram.com/epochtimes/?hl=en"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "telephone": "833-699-1888",
    "areaServed": "US",
    "availableLanguage": "English"
  },
  "legalName": "The Epoch Times",
  "alternateName": [
    "epoch times",
    "epochtimes"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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