https://www.theguardian.com
SEO
· 11 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
9
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
119 PASS 1 REVIEW
BImage SEO109 images, 3 descriptive filenamesREVIEW
Image SEO
109 images, 3 descriptive filenames
109 images, 3 descriptive filenames
Warning::
97% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
3 descriptive
0 hash-based
106 generic
109 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 1255.jpg | generic | ✓ | 1 |
Current: 1255.jpg Suggested: master.jpg | |||
| 4000.jpg | generic | ✓ | 1 |
Current: 4000.jpg Suggested: master.jpg | |||
| 3000.jpg | generic | ✓ | 1 |
Current: 3000.jpg Suggested: master.jpg | |||
| 2000.png | generic | ✓ | 1 |
Current: 2000.png Suggested: master.png | |||
| 2264.jpg | generic | ✓ | 1 |
Current: 2264.jpg Suggested: master.jpg | |||
| 4000.jpg | generic | ✓ | 1 |
Current: 4000.jpg Suggested: master.jpg | |||
| 5002.jpg | generic | ✓ | 1 |
Current: 5002.jpg Suggested: master.jpg | |||
| 3000.jpg | generic | ✓ | 1 |
Current: 3000.jpg Suggested: master.jpg | |||
| 4309.jpg | generic | ✓ | 1 |
Current: 4309.jpg Suggested: master.jpg | |||
| 3801.jpg | generic | ✓ | 1 |
Current: 3801.jpg Suggested: master.jpg | |||
| 1080.jpg | generic | ✓ | 1 |
Current: 1080.jpg Suggested: master.jpg | |||
| 3024.jpg | generic | ✓ | 1 |
Current: 3024.jpg Suggested: master.jpg | |||
| 4560.jpg | generic | ✓ | 1 |
Current: 4560.jpg Suggested: master.jpg | |||
| 3700.jpg | generic | ✓ | 1 |
Current: 3700.jpg Suggested: master.jpg | |||
| 3543.jpg | generic | ✓ | 1 |
Current: 3543.jpg Suggested: master.jpg | |||
| 4000.jpg | generic | ✓ | 1 |
Current: 4000.jpg Suggested: master.jpg | |||
| 2690.jpg | generic | ✓ | 1 |
Current: 2690.jpg Suggested: master.jpg | |||
| 4980.jpg | generic | ✓ | 1 |
Current: 4980.jpg Suggested: master.jpg | |||
| 5200.jpg | generic | ✓ | 1 |
Current: 5200.jpg Suggested: master.jpg | |||
| 803.jpg | generic | ✓ | 1 |
Current: 803.jpg Suggested: master.jpg | |||
| 1600.png | generic | ✓ | 1 |
Current: 1600.png Suggested: master.png | |||
| 4027.jpg | generic | ✓ | 1 |
Current: 4027.jpg Suggested: master.jpg | |||
| 4429.jpg | generic | ✓ | 1 |
Current: 4429.jpg Suggested: master.jpg | |||
| 4791.jpg | generic | ✓ | 1 |
Current: 4791.jpg Suggested: master.jpg | |||
| 5906.jpg | generic | ✓ | 1 |
Current: 5906.jpg Suggested: master.jpg | |||
| 2264.jpg | generic | ✓ | 1 |
Current: 2264.jpg Suggested: master.jpg | |||
| 4379.jpg | generic | ✓ | 1 |
Current: 4379.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5160.jpg | generic | ✓ | 1 |
Current: 5160.jpg Suggested: master.jpg | |||
| 3723.jpg | generic | ✓ | 1 |
Current: 3723.jpg Suggested: master.jpg | |||
| 3333.jpg | generic | ✓ | 1 |
Current: 3333.jpg Suggested: master.jpg | |||
| 2500.jpg | generic | ✓ | 1 |
Current: 2500.jpg Suggested: master.jpg | |||
| 4641.jpg | generic | ✓ | 1 |
Current: 4641.jpg Suggested: master.jpg | |||
| 2052.jpg | generic | ✓ | 1 |
Current: 2052.jpg Suggested: master.jpg | |||
| 5473.jpg | generic | ✓ | 1 |
Current: 5473.jpg Suggested: master.jpg | |||
| 4774.jpg | generic | ✓ | 1 |
Current: 4774.jpg Suggested: master.jpg | |||
| 4998.jpg | generic | ✓ | 1 |
Current: 4998.jpg Suggested: master.jpg | |||
| 1365.jpg | generic | ✓ | 1 |
Current: 1365.jpg Suggested: master.jpg | |||
| 1138.jpg | generic | ✓ | 1 |
Current: 1138.jpg Suggested: master.jpg | |||
| 1800.jpg | generic | ✓ | 1 |
Current: 1800.jpg Suggested: master.jpg | |||
| 2048.jpg | generic | ✓ | 1 |
Current: 2048.jpg Suggested: master.jpg | |||
| 3861.jpg | generic | ✓ | 1 |
Current: 3861.jpg Suggested: master.jpg | |||
| 3381.jpg | generic | ✓ | 1 |
Current: 3381.jpg Suggested: master.jpg | |||
| 2089.jpg | generic | ✓ | 1 |
Current: 2089.jpg Suggested: master.jpg | |||
| 4165.jpg | generic | ✓ | 1 |
Current: 4165.jpg Suggested: master.jpg | |||
| 4094.jpg | generic | ✓ | 1 |
Current: 4094.jpg Suggested: master.jpg | |||
| 4640.jpg | generic | ✓ | 1 |
Current: 4640.jpg Suggested: master.jpg | |||
| 1129.jpg | generic | ✓ | 1 |
Current: 1129.jpg Suggested: master.jpg | |||
| 4436.jpg | generic | ✓ | 1 |
Current: 4436.jpg Suggested: master.jpg | |||
| 3539.jpg | generic | ✓ | 1 |
Current: 3539.jpg Suggested: master.jpg | |||
| 2376.jpg | generic | ✓ | 1 |
Current: 2376.jpg Suggested: master.jpg | |||
| 2758.jpg | generic | ✓ | 1 |
Current: 2758.jpg Suggested: master.jpg | |||
| 5760.jpg | generic | ✓ | 1 |
Current: 5760.jpg Suggested: master.jpg | |||
| 3435.jpg | generic | ✓ | 1 |
Current: 3435.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 1640.jpg | generic | ✓ | 1 |
Current: 1640.jpg Suggested: master.jpg | |||
| 3945.jpg | generic | ✓ | 1 |
Current: 3945.jpg Suggested: master.jpg | |||
| 4073.jpg | generic | ✓ | 1 |
Current: 4073.jpg Suggested: master.jpg | |||
| 4190.jpg | generic | ✓ | 1 |
Current: 4190.jpg Suggested: master.jpg | |||
| 3096.jpg | generic | ✓ | 1 |
Current: 3096.jpg Suggested: master.jpg | |||
| 1597.jpg | generic | ✓ | 1 |
Current: 1597.jpg Suggested: master.jpg | |||
| 4175.jpg | generic | ✓ | 1 |
Current: 4175.jpg Suggested: master.jpg | |||
| 5119.jpg | generic | ✓ | 1 |
Current: 5119.jpg Suggested: master.jpg | |||
| 3570.jpg | generic | ✓ | 1 |
Current: 3570.jpg Suggested: master.jpg | |||
| 1200.jpg | generic | ✓ | 1 |
Current: 1200.jpg Suggested: master.jpg | |||
| 2001.jpg | generic | ✓ | 1 |
Current: 2001.jpg Suggested: master.jpg | |||
| 2700.jpg | generic | ✓ | 1 |
Current: 2700.jpg Suggested: master.jpg | |||
| 1350.jpg | generic | ✓ | 1 |
Current: 1350.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 2010.jpg | generic | ✓ | 1 |
Current: 2010.jpg Suggested: master.jpg | |||
| 3345.jpg | generic | ✓ | 1 |
Current: 3345.jpg Suggested: master.jpg | |||
| 2927.jpg | generic | ✓ | 1 |
Current: 2927.jpg Suggested: master.jpg | |||
| 1467.jpg | generic | ✓ | 1 |
Current: 1467.jpg Suggested: master.jpg | |||
| 3000.jpg | generic | ✓ | 1 |
Current: 3000.jpg Suggested: master.jpg | |||
| 3386.jpg | generic | ✓ | 1 |
Current: 3386.jpg Suggested: master.jpg | |||
| 2264.jpg | generic | ✓ | 1 |
Current: 2264.jpg Suggested: master.jpg | |||
| 4131.jpg | generic | ✓ | 1 |
Current: 4131.jpg Suggested: master.jpg | |||
| 3315.jpg | generic | ✓ | 1 |
Current: 3315.jpg Suggested: master.jpg | |||
| 2664.jpg | generic | ✓ | 1 |
Current: 2664.jpg Suggested: master.jpg | |||
| 1777.jpg | generic | ✓ | 1 |
Current: 1777.jpg Suggested: master.jpg | |||
| 1500.jpg | generic | ✓ | 1 |
Current: 1500.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 3000.jpg | generic | ✓ | 1 |
Current: 3000.jpg Suggested: master.jpg | |||
| 2316.jpg | generic | ✓ | 1 |
Current: 2316.jpg Suggested: master.jpg | |||
| 1613.jpg | generic | ✓ | 1 |
Current: 1613.jpg Suggested: master.jpg | |||
| 3206.jpg | generic | ✓ | 1 |
Current: 3206.jpg Suggested: master.jpg | |||
| 4102.jpg | generic | ✓ | 1 |
Current: 4102.jpg Suggested: master.jpg | |||
| 3750.jpg | generic | ✓ | 1 |
Current: 3750.jpg Suggested: master.jpg | |||
| 4555.jpg | generic | ✓ | 1 |
Current: 4555.jpg Suggested: master.jpg | |||
| 3000.jpg | generic | ✓ | 1 |
Current: 3000.jpg Suggested: master.jpg | |||
| 4151.jpg | generic | ✓ | 1 |
Current: 4151.jpg Suggested: master.jpg | |||
| 6119.jpg | generic | ✓ | 1 |
Current: 6119.jpg Suggested: master.jpg | |||
| 5765.jpg | generic | ✓ | 1 |
Current: 5765.jpg Suggested: master.jpg | |||
| 30000.svg | generic | ✓ | 1 |
Current: 30000.svg Suggested: cryptic.svg | |||
| 2400.jpg | generic | ✓ | 1 |
Current: 2400.jpg Suggested: master.jpg | |||
| 4985.jpg | generic | ✓ | 1 |
Current: 4985.jpg Suggested: master.jpg | |||
| 1600.jpg | generic | ✓ | 1 |
Current: 1600.jpg Suggested: master.jpg | |||
| 1571.jpg | generic | ✓ | 1 |
Current: 1571.jpg Suggested: master.jpg | |||
| 5840.jpg | generic | ✓ | 1 |
Current: 5840.jpg Suggested: master.jpg | |||
| 4136.jpg | generic | ✓ | 1 |
Current: 4136.jpg Suggested: master.jpg | |||
| 1274.jpg | generic | ✓ | 1 |
Current: 1274.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 3448.jpg | generic | ✓ | 1 |
Current: 3448.jpg Suggested: master.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
ACanonical URLMinor issuesPASS
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://www.theguardian.com
Info::
Canonical is self-referencing
Warning::
Canonical does not match final URL (https://www.theguardian.com/international)
Info::
Canonical target returns 302
Canonical URL Configured
Page URL https://www.theguardian.com Canonical https://www.theguardian.com Match Self-referencing (correct) Target 302 ✓
AMeta TagsTitle: 21 charsPASS
Meta Tags
Title: 21 chars
Title: 21 chars
Info::
Page title is set
Got: double quotation mark
Warning::
Title is only 21 characters — consider expanding
Info::
Meta description is only 62 characters — too short to be informative
Title
"double quotation mark"
21 characters Too short
Robots: Indexable (no restrictions)
AContent Depth3268 words, Very DifficultPASS
Content Depth
3268 words, Very Difficult
3268 words, Very Difficult
Info::
Page has 3268 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 32)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 32
Text-to-HTML Ratio
1% text 99% HTML
20 KB / 1336 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
AInternal Links315 internal, 29 externalPASS
Internal Links
315 internal, 29 external
315 internal, 29 external
Info::
315 internal links (92%)
Info::
100% of links use descriptive anchor text
Info::
Page has 344 links — consider reducing
Info::
315 internal / 29 external links
Warning::
1 internal links use generic anchor text
Got: 1 of 29 internal links
Link Distribution
92% internal (315) 8% external (29)
Anchor Text Quality
343 Descriptive 1 Generic
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /football | 4 |
| 2 | / | 4 |
| 3 | /obituaries | 3 |
| 4 | /world/2026/may/09/tensions-emerge-bejamin-netanyahu-donald-trump-alliance | 3 |
| 5 | /environment | 3 |
| 6 | /business | 3 |
| 7 | /environment/climate-crisis | 3 |
| 8 | /us-news/us-politics | 3 |
| 9 | /sport | 3 |
| 10 | /culture | 3 |
Top External Domains
| Domain | Links |
|---|---|
| jobs.theguardian.com | 4 |
| theguardian.newspapers.com | 3 |
| support.theguardian.com | 3 |
| holidays.theguardian.com | 2 |
| licensing.theguardian.com | 2 |
| www.tiktok.com | 1 |
| bsky.app | 1 |
| profile.theguardian.com | 1 |
| www.instagram.com | 1 |
| app.adjust.com | 1 |
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Sitemap FreshnessSitemap updated within 90 days (515/515 URLs have lastmod)PASS
Sitemap Freshness
Sitemap updated within 90 days (515/515 URLs have lastmod)
Sitemap updated within 90 days (515/515 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: today
Got: 2026-05-09T07:42:01Z
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts in the URL samplePASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts in the URL sample
No sitemap-vs-robots conflicts in the URL sample
Info::
All 5 sampled sitemap URLs are crawlable per robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (515 URLs, 537 KB)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (515 URLs, 537 KB)
Sitemap structure / size look healthy (515 URLs, 537 KB)
Info::
Sitemap structure / size look healthy (515 URLs)
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- easy
Article
Page reads as an article (long body + headline) — add Article schema
Eligible for top-stories carousel and Discover
- easy
FAQPage
Page has Q&A-style content (questions in headings) that could be marked up as FAQPage
FAQ rich results take 2-3× more SERP real estate
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.