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https://themoscowtimes.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Structured Data
Action
3 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
3 JSON-LD block(s) found — issues found that may affect search visibility.
Critical::
Malformed JSON-LD block #3
JSON parse error: "Syntax error at index 114: invalid char\n\n\t/www.themoscowtimes.com/\",\n }\n\t...............................^\n"
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
3 JSON-LD blocks found

JSON parse error: "Syntax error at index 114: invalid char\n\n\t/www.themoscowtimes.com/\",\n }\n\t...............................^\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
Missing or invalid @context
{
  "@context": "http:\/\/schema.org\/",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "The Moscow Times",
      "item": "https:\/\/www.themoscowtimes.com\/"
    }
  ]
}
Block 2 : NewsMediaOrganization
8 properties Valid
{
  "@context": "http://schema.org",
  "@type": "NewsMediaOrganization",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "RU",
    "addressLocality": "Moscow",
    "postalCode": "",
    "streetAddress": ""
  },
  "name": "The Moscow Times",
  "email": "general@themoscowtimes.com",
  "telephone": "",
  "url": "https://themoscowtimes.com",
  "logo": "https://static.themoscowtimes.com/img/logo_1280.png"
}
Block 3 : WebSite
0 properties Invalid
Invalid JSON: "Syntax error at index 114: invalid char\n\n\t/www.themoscowtimes.com/\",\n }\n\t...............................^\n"
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.themoscowtimes.com/",
    }
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleThe Moscow Times
og:site_nameThe Moscow Times
twitter:site@MoscowTimes
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (16 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 16 chars Expected: 25–60 chars
Info::
og:description is short (28 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 28 chars Expected: 55–200 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: 16 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 28 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

themoscowtimes.com

The Moscow Times

Independent news from Russia

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

THEMOSCOWTIMES.COM

The Moscow Times

Independent news from Russia

Preview quality · Facebook A · 85/100
  • og:title — The Moscow Times
  • og:description — Independent news from Russia
  • og:image — https://static.themoscowtimes.com/img/share_default.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.themoscowtimes.com/
  • og:site_name — The Moscow Times

  • og:image is below recommended size (1360×500)

    → Upload an image ≥1200×630 for the large preview card

The Moscow Times

themoscowtimes.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — The Moscow Times
  • og:description — Independent news from Russia
  • og:image — https://static.themoscowtimes.com/img/share_default.jpg

themoscowtimes.com

The Moscow Times

Independent news from Russia

Preview quality · Slack A+ · 100/100
  • og:title — The Moscow Times
  • og:description — Independent news from Russia
  • og:image — https://static.themoscowtimes.com/img/share_default.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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