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https://theonion.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleClose search results
og:site_nameThe Onion
twitter:site@theonion
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://theonion.com/wp-content/uploads/2024/08/NRH-Share-Card.png
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
og:description is short (28 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 28 chars Expected: 55–200 chars
URL: https://theonion.com/wp-content/uploads/2024/08/NRH-Share-Card.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 28 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Preview

theonion.com

Home

America's Finest News Source

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

THEONION.COM

Home

America's Finest News Source

Preview quality · Facebook A+ · 100/100
  • og:title — Home
  • og:description — America's Finest News Source
  • og:image — https://theonion.com/wp-content/uploads/2024/08/NRH-Share-Card.png
  • og:type — website
  • og:url — https://theonion.com/
  • og:site_name — The Onion

Home

theonion.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home
  • og:description — America's Finest News Source
  • og:image — https://theonion.com/wp-content/uploads/2024/08/NRH-Share-Card.png

theonion.com

Home

America's Finest News Source

Preview quality · Slack A+ · 100/100
  • og:title — Home
  • og:description — America's Finest News Source
  • og:image — https://theonion.com/wp-content/uploads/2024/08/NRH-Share-Card.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://theonion.com/",
      "url": "https://theonion.com/",
      "name": "Home - The Onion",
      "isPartOf": {
        "@id": "https://theonion.com/#website"
      },
      "about": {
        "@id": "https://theonion.com/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://theonion.com/#primaryimage"
      },
      "image": {
        "@id": "https://theonion.com/#primaryimage"
      },
      "thumbnailUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
      "datePublished": "2024-07-06T01:49:24+00:00",
      "dateModified": "2026-04-21T19:59:37+00:00",
      "description": "The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.",
      "breadcrumb": {
        "@id": "https://theonion.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://theonion.com/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://theonion.com/#primaryimage",
      "url": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
      "contentUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
      "width": 192,
      "height": 190,
      "caption": "paper airplane icon"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://theonion.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://theonion.com/#website",
      "url": "https://theonion.com/",
      "name": "The Onion",
      "description": "America’s Finest News Source",
      "publisher": {
        "@id": "https://theonion.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://theonion.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://theonion.com/#organization",
      "name": "The Onion",
      "url": "https://theonion.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://theonion.com/#/schema/logo/image/",
        "url": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
        "contentUrl": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
        "width": 646,
        "height": 103,
        "caption": "The Onion"
      },
      "image": {
        "@id": "https://theonion.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://facebook.com/theonion",
        "https://x.com/theonion"
      ]
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "The Onion",
  "url": "https:\/\/theonion.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https:\/\/theonion.com\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "News",
  "author": [
    {
      "@type": "Person",
      "name": "Kurt Cunningham"
    }
  ],
  "creator": [
    "Kurt Cunningham"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "The Onion",
    "logo": "https:\/\/theonion.com\/wp-content\/uploads\/2024\/07\/site-logo.svg"
  },
  "keywords": [],
  "dateCreated": "2024-07-06T01:49:24Z",
  "datePublished": "2024-07-06T01:49:24Z",
  "dateModified": "2026-04-21T19:59:37Z"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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