Content - https://www.thepassivepractice.com BeaverCheck Audit

F

Image Optimization

Action

6 issues found across 80 images

FIX

6 issues found across 80 images

1 images significantly larger than display size

Resizing to display dimensions could save approximately 155 KB.

Got: ~155 KB wasted

5 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

6 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

All 80 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

Total image weight: 1468 KB (1.4 MB)

Consider compressing images, using modern formats, and serving appropriately sized images.

7 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://images.squarespace-cdn.com/content/v1/6894e1a360949836c0a97a15/72540099-6ada-4523-abd9-c3271d78e1f9/tpp-background-optimized.jpg?format=2500w, https://images.squarespace-cdn.com/content/v1/6894e1a360949836c0a97a15/decd4675-55d7-4f28-9466-e691d9a7387f/v3.png?format=1000w, https://images.squarespace-cdn.com/content/v1/6894e1a360949836c0a97a15/009db7ed-5564-4992-a16a-a3f24a5e12e8/The+Passive+Practice+Amanda+Smith+%2820%29.png?format=1000w (+4 more).

B

Mixed Content

1 HTTP resource(s) loaded on HTTPS page

REVIEW

1 HTTP resource(s) loaded on HTTPS page

HTTP link loaded on HTTPS page

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Got: http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-optimized.png?format=1500w Expected: https://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-optimized.png?format=1500w

URL:

http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-optimized.png?format=1500w

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected:

https://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-optimized.png?format=1500w

Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B

Autoplay Media

2 autoplay media element(s) -- all muted

REVIEW

2 autoplay media element(s) -- all muted

2 autoplay media element(s) on page (muted)

Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.

C

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page title	Boost Your Practice Now - Get Discovered
og:site_name	The Passive Practice I Marketing for Therapists
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A

Links

141 links checked, 140 healthy, 1 broken

PASS

141 links checked, 140 healthy, 1 broken

140 of 141 links are healthy

Broken link: sms:3109915582

Found in <a href>. Get "sms:3109915582": unsupported protocol scheme "sms"

Got: unreachable

141 total 136 healthy 1 broken 4 redirects

Broken Links (1)

Status	URL	Found in	Error
ERR	sms:3109915582	`<a>`	Get "sms:3109915582": unsupported protoc...

Redirects (4)

URL	Destination	Found in
https://assets.squarespace.com	https://assets.squarespace.com	`<link>`
https://www.thepassivepractice.com/about...	https://www.thepassivepractice.com/about...	`<a>`
https://www.thepassivepractice.com/servi...	https://www.thepassivepractice.com/servi...	`<a>`
https://www.thepassivepractice.com/templ...	https://www.thepassivepractice.com/templ...	`<a>`

200 https://images.squarespace-cdn.com/content/v1/6894e1a3609498... <link>

200 https://www.thepassivepractice.com <link>

200 http://static1.squarespace.com/static/6894e1a360949836c0a97a... <link>

200 https://images.squarespace-cdn.com <link>

200 https://use.typekit.net <link>

200 https://p.typekit.net <link>

200 https://use.typekit.net/ik/-zcV1tb9-OzY0UhBSgZDVfHwHobi47ry_... <script>

200 https://file.squarespace-cdn.com <link>

200 https://assets.squarespace.com/@sqs/polyfiller/1.7.7/modern.... <script>

200 https://assets.squarespace.com/universal/scripts-compressed/... <script>

200 https://assets.squarespace.com/universal/styles-compressed/u... <link>

200 https://assets.squarespace.com/universal/scripts-compressed/... <script>

200 https://definitions.sqspcdn.com/website-component-definition... <link>

200 https://definitions.sqspcdn.com/website-component-definition... <script>

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (90 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 90 chars Expected: 25–60 chars

URL: 90 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

www.thepassivepractice.com

The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered

Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and client acquisition with tailored branding, SEO, and coaching.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (90 chars / 70 max)

twitter:card — summary
twitter:title — The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered
twitter:description — Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and cl...
twitter:image — http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-opti...

Title will be truncated on Twitter/X (90 chars, max 70)
→ Shorten the title to ≤70 characters

WWW.THEPASSIVEPRACTICE.COM

The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered

Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and client acquisition with tailored branding, SEO, and coaching.

Preview quality · Facebook A · 90/100

Title will be truncated (90 chars / 60 max)

Description will be truncated (176 chars / 155 max)

og:title — The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered
og:description — Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and cl...
og:image — http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-opti...
og:type — website
og:url — https://www.thepassivepractice.com
og:site_name — The Passive Practice I Marketing for Therapists

Title will be truncated on Facebook (90 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (176 chars, max 155)
→ Tighten og:description to ≤155 characters
og:image is below recommended size (750×375)
→ Upload an image ≥1200×630 for the large preview card

The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered

www.thepassivepractice.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (176 chars / 150 max)

og:title — The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered
og:description — Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and cl...
og:image — http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-opti...

Description will be truncated on LinkedIn (176 chars, max 150)
→ Tighten og:description to ≤150 characters

www.thepassivepractice.com

The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered

Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and client acquisition with tailored branding, SEO, and coaching.

Preview quality · Slack A+ · 100/100

og:title — The Passive Practice I Marketing for Therapists | Boost Your Practice Now - Get Discovered
og:description — Expert marketing solutions for therapists, PMHNPs, and private practice doctors. Enhance visibility, rankings, and cl...
og:image — http://static1.squarespace.com/static/6894e1a360949836c0a97a15/t/6ae1b01fa7a389136340c0f4/1793175583285/tpp-logo-opti...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

6 properties Valid

{
  "url": "https://www.thepassivepractice.com",
  "name": "The Passive Practice I Marketing for Therapists",
  "description": "",
  "image": "//images.squarespace-cdn.com/content/v1/6894e1a360949836c0a97a15/6bd26161-5221-458b-bb96-7a83a45d3cdb/tpp-logo-optimized.png",
  "@context": "http://schema.org",
  "@type": "WebSite"
}

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 1 schema type(s)

PASS

1 JSON-LD block(s) declaring 1 schema type(s)

1 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.