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https://thepointsguy.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

47/100

Site name appears as

Page titleMaximize your travel.
og:site_nameThe Points Guy
twitter:site@thepointsguy
Organization.nameThe Points Guy

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

thepointsguy.com

The Points Guy - Maximize your travel.

Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check out our recommendations so you can travel more often and more comfortably.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

THEPOINTSGUY.COM

The Points Guy - Maximize your travel.

Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check out our recommendations so you can travel more often and more comfortably.

Preview quality · Facebook D · 60/100

Description will be truncated (190 chars / 155 max)

  • og:title — The Points Guy - Maximize your travel.
  • og:description — Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check o...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://thepointsguy.com/
  • og:site_name — The Points Guy

  • Description will be truncated on Facebook (190 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

The Points Guy - Maximize your travel.

thepointsguy.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (190 chars / 150 max)

  • og:title — The Points Guy - Maximize your travel.
  • og:description — Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check o...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (190 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

thepointsguy.com

The Points Guy - Maximize your travel.

Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check out our recommendations so you can travel more often and more comfortably.

Preview quality · Slack B · 80/100
  • og:title — The Points Guy - Maximize your travel.
  • og:description — Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check o...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 63/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Corporation
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "founders": {
    "@type": "Person",
    "name": "Brian Kelly"
  },
  "foundingDate": "2010",
  "logo": "/images/fastly/TPG-Logo-Digital.jpg",
  "name": "The Points Guy",
  "sameAs": [
    "https://www.facebook.com/thepointsguy",
    "https://www.instagram.com/thepointsguy",
    "https://www.youtube.com/user/thepointsguy",
    "https://www.twitter.com/thepointsguy",
    "https://www.tiktok.com/@thepointsguy"
  ],
  "url": "https://thepointsguy.com",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "10010",
    "streetAddress": "100 Fifth Avenue"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "URL": "https://thepointsguy.com/contact-us/",
      "contactType": "Customer Support",
      "email": "questions@thepointsguy.com"
    }
  ]
}
Block 2 : WebSite
5 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "description": "Maximize your travel with hands-on travel advice, guides, reviews, deal alerts, and more from The Points Guy. Check out our recommendations so you can travel more often and more comfortably.",
  "url": "https://thepointsguy.com",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": "https://thepointsguy.com/search-results/?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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