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https://thermofisher.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleMinus Icon
og:site_name—
twitter:site—
Organization.nameThermo Fisher Scientific

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.thermofisher.com
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.thermofisher.com

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

thermofisher.com

Thermo Fisher Scientific - US

Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology, pharmaceutical and biotechnology services.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

THERMOFISHER.COM

Thermo Fisher Scientific - US

Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology, pharmaceutical and biotechnology services.

Preview quality · Facebook B · 80/100

Description will be truncated (160 chars / 155 max)

  • og:title — Thermo Fisher Scientific - US
  • og:description — Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology,...
  • og:image — https://www.thermofisher.com
  • og:type — website
  • og:url — https://www.thermofisher.com/us/en/home.html
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (160 chars, max 155)

    → Tighten og:description to ≤155 characters

Thermo Fisher Scientific - US

thermofisher.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

  • og:title — Thermo Fisher Scientific - US
  • og:description — Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology,...
  • og:image — https://www.thermofisher.com

  • Description will be truncated on LinkedIn (160 chars, max 150)

    → Tighten og:description to ≤150 characters

thermofisher.com

Thermo Fisher Scientific - US

Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology, pharmaceutical and biotechnology services.

Preview quality · Slack A+ · 100/100
  • og:title — Thermo Fisher Scientific - US
  • og:description — Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer. Delivering technology,...
  • og:image — https://www.thermofisher.com

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.thermofisher.com/",
  "name": "Thermo Fisher Scientific",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.thermofisher.com/search/results?query={search_term_string}&resultPage=1&resultsPerPage=15&autocomplete=",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Thermo Fisher Scientific",
  "url": "https://www.thermofisher.com/",
  "sameAs": [
    "https://twitter.com/thermofisher",
    "https://www.facebook.com/thermofisher",
    "https://plus.google.com/+thermofisher",
    "https://www.linkedin.com/company/thermo-fisher-scientific",
    "https://www.youtube.com/channel/UCfUs2fCDhx07fkszsJ0jOcA"
  ],
  "description": "Thermo Fisher Scientific is an American multinational, biotechnology product development company, created in 2006 by the merger of Thermo Electron and Fisher Scientific.",
  "logo": "https://www.thermofisher.com/logo.jpg",
  "telephone": "+1-800-711-2088",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "5823 Newton Drive",
    "addressLocality": "Carlsbad",
    "addressRegion": "CA",
    "postalCode": "92008"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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