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https://toronto.ca

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleCity of Toronto
og:site_nameCity of Toronto
twitter:site@TorontoComms
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (15 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 15 chars Expected: 25–60 chars
URL: 15 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

www.toronto.ca

City of Toronto

The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of more than three million people.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — City of Toronto
  • twitter:description — The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, ...
  • twitter:image — https://www.toronto.ca/wp-content/themes/cot/img/share_toronto_twitter.jpg

WWW.TORONTO.CA

City of Toronto

The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of more than three million people.

Preview quality · Facebook A+ · 95/100

Description will be truncated (185 chars / 155 max)

  • og:title — City of Toronto
  • og:description — The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, ...
  • og:image — https://www.toronto.ca/wp-content/themes/cot/img/share_toronto_twitter.jpg
  • og:type — article
  • og:url — https://www.toronto.ca/
  • og:site_name — City of Toronto

  • Description will be truncated on Facebook (185 chars, max 155)

    → Tighten og:description to ≤155 characters

City of Toronto

www.toronto.ca

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (185 chars / 150 max)

  • og:title — City of Toronto
  • og:description — The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, ...
  • og:image — https://www.toronto.ca/wp-content/themes/cot/img/share_toronto_twitter.jpg

  • Description will be truncated on LinkedIn (185 chars, max 150)

    → Tighten og:description to ≤150 characters

www.toronto.ca

City of Toronto

The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of more than three million people.

Preview quality · Slack A+ · 100/100
  • og:title — City of Toronto
  • og:description — The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, ...
  • og:image — https://www.toronto.ca/wp-content/themes/cot/img/share_toronto_twitter.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://toronto.ca",
  "sameAs": [
    "https://www.facebook.com/cityofto/",
    "https://twitter.com/TorontoComms",
    "https://youtube.com/thecityoftoronto"
  ],
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://find.toronto.ca/webui/search.html?query={srch_str}&cname=www1&",
    "query-input": "required name=srch_str"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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