Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 5 REVIEW 5 FIX

Link & Button Quality

Action

30 issue(s) across 278 links and 55 buttons

FIX

30 issue(s) across 278 links and 55 buttons

3 link(s) with no accessible text

Links without text are announced as raw URLs by screen readers.

Got: /; /; /

14 link(s) with generic text

Generic link text like 'click here' doesn't describe the destination.

Got: /c-hr/ ("Learn More"); /sienna/ ("Learn More"); /rav4pluginhybrid/ ("Learn More"); /crownsignia/ ("Learn More"); /bzwoodland/ ("Learn More"); /c-hr/ ("Learn More"); /sienna/ ("Learn More"); /upcoming-vehicles/highlander/ ("Learn More"); /smartpath/how-it-works/ ("Learn More"); https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom ("Learn More") (+4 more)

28 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://www.gazooracing.com/; https://autoparts.toyota.com/; https://autoparts.toyota.com/; https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom; https://www.toyota.com/my-dashboard/payments/; https://www.toyota.com/my-dashboard/payments/; https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom; https://privacy.toyota.com/; https://disconnectaccess.toyota.com/#/drva-landing; https://www.facebook.com/toyota (+18 more)

13 button(s) with no accessible text

233 link(s) with descriptive text

278 links

3 empty

14 generic text

28 new tab

13 empty buttons

Element	Text	Issue	Suggested Fix
/	(empty)	empty	Add link text or aria-label
/	(empty)	empty	Add link text or aria-label
/	(empty)	empty	Add link text or aria-label
/c-hr/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: C Hr
/sienna/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Sienna
/rav4pluginhybrid/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Rav4pluginhybrid
/crownsignia/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Crownsignia
/bzwoodland/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Bzwoodland
/c-hr/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: C Hr
/sienna/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Sienna
/upcoming-vehicles/highlander/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Highlander
https://www.gazooracing.com/	Learn More link	new tab	Add '(opens in new tab)' to text
https://autoparts.toyota.com/	Freshen up this fall backgroun…	new tab	Add '(opens in new tab)' to text
https://autoparts.toyota.com/	Shop Now	new tab	Add '(opens in new tab)' to text
/smartpath/how-it-works/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: How It Works
https://d.comenity.net/ac/toyotarewardsv…	Toyota RewardsVisa Signature®…	new tab	Add '(opens in new tab)' to text
https://d.comenity.net/ac/toyotarewardsv…	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Marketing?Utm Source=Toyotacom
/brand/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Brand
https://www.toyota.com/my-dashboard/paym…	Manage Vehicle Payments backgr…	new tab	Add '(opens in new tab)' to text
https://www.toyota.com/my-dashboard/paym…	Manage Payments	new tab	Add '(opens in new tab)' to text
https://d.comenity.net/ac/toyotarewardsv…	Toyota RewardsVisa Signature®…	new tab	Add '(opens in new tab)' to text
https://d.comenity.net/ac/toyotarewardsv…	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Marketing?Utm Source=Toyotacom
/college-rebate/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: College Rebate
/military-rebate/	Learn More	generic text	Replace with descriptive text
Before: Learn More Suggested: Military Rebate
https://privacy.toyota.com/	YOUR PRIVACY CHOICES	new tab	Add '(opens in new tab)' to text
https://disconnectaccess.toyota.com/#/dr…	HOW TO DISCONNECT REMOTE VEHIC…	new tab	Add '(opens in new tab)' to text
https://www.facebook.com/toyota	Toyota USA on Facebook	new tab	Add '(opens in new tab)' to text
https://www.youtube.com/user/ToyotaUSA	Toyota USA on youtube	new tab	Add '(opens in new tab)' to text
https://www.instagram.com/toyotausa/	Toyota USA on instagram	new tab	Add '(opens in new tab)' to text
https://www.tiktok.com/@toyotausa	Toyota USA on tiktok	new tab	Add '(opens in new tab)' to text
https://www.toyotacertified.com/	Toyota Certified Used Vehicles	new tab	Add '(opens in new tab)' to text
https://autoparts.toyota.com/	Buy Parts & Accessories	new tab	Add '(opens in new tab)' to text
https://gazooracing.com/?intsrc=tcom:glo…	Gazoo Racing	new tab	Add '(opens in new tab)' to text
https://www.toyotamobility.com/?siteid=T…	Mobility	new tab	Add '(opens in new tab)' to text
/fleet/	Toyota Fleet	new tab	Add '(opens in new tab)' to text
https://www.toyota.com/my-dashboard/paym…	Toyota Financial Services	new tab	Add '(opens in new tab)' to text
https://www.setf.com/	Southeast Toyota Finance	new tab	Add '(opens in new tab)' to text
https://toyotaims.com/	Toyota Insurance	new tab	Add '(opens in new tab)' to text
https://careers.toyota.com/us/en/	Careers	new tab	Add '(opens in new tab)' to text
https://www1.toyotaoutfitters.com/ecomme…	Toyota Outfitters	new tab	Add '(opens in new tab)' to text
https://pressroom.toyota.com/	Newsroom	new tab	Add '(opens in new tab)' to text
https://global.toyota/en/	Toyota Global	new tab	Add '(opens in new tab)' to text
https://www.toyota.com/racing/	Motorsports	new tab	Add '(opens in new tab)' to text
https://www.tourtoyota.com/	Plant Tours	new tab	Add '(opens in new tab)' to text
https://toyota--landing.sponsor.com/	Partner With Toyota	new tab	Add '(opens in new tab)' to text
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label

275 links and buttons have descriptive text

Links without text are announced as raw URLs by screen readers.

/; /; /

Why this matters

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Source: WCAG 2.1 SC 2.4.4

Generic link text like 'click here' doesn't describe the destination.

/c-hr/ ("Learn More"); /sienna/ ("Learn More"); /rav4pluginhybrid/ ("Learn More"); /crownsignia/ ("Learn More"); /bzwoodland/ ("Learn More"); /c-hr/ ("Learn More"); /sienna/ ("Learn More"); /upcoming-vehicles/highlander/ ("Learn More"); /smartpath/how-it-works/ ("Learn More"); https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom ("Learn More") (+4 more)

Why this matters

Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.

Learn more ▾

Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.

Source: WCAG 2.4.4 / Google Search Central

Add '(opens in new tab)' to link text or aria-label.

https://www.gazooracing.com/; https://autoparts.toyota.com/; https://autoparts.toyota.com/; https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom; https://www.toyota.com/my-dashboard/payments/; https://www.toyota.com/my-dashboard/payments/; https://d.comenity.net/ac/toyotarewardsvisa/public/info/Marketing?UTM_source=ToyotaCom; https://privacy.toyota.com/; https://disconnectaccess.toyota.com/#/drva-landing; https://www.facebook.com/toyota (+18 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

Web Manifest

Action

Not found

FIX

Not found

No web manifest found

No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Heading Hierarchy

20 headings

REVIEW

20 headings

No H1 heading found

Every page should have one H1 that describes the page content.

H2 2026 C-HR
H2 2026 Sienna
H2 2026 RAV4 Plug-in Hybrid
H2 2026 Toyota Crown Signia
H2 2026 bZ Woodland
H2 2026 C-HR
H2 2026 Sienna
H3 pick up where you left off
H3 pick up where you left off
H2 Explore All Vehicles
H2 Shopping Tools
H3 A lineup generating more possibilites.
H4 People are the destination.
H2 Discover Toyota
H2 SHOPPING TOOLS
H2 VEHICLES
H2 HELPFUL LINKS
H2 OWNERS
H2 ABOUT TOYOTA
H3 External Site Modal

Every page should have one H1 that describes the page content.

Why this matters

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Learn more ▾

The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.

Source: WCAG 2.4.6 / Google Search Central

404 Error Page

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

Navigation links present on 404 page

Homepage link present on 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title 404 ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✗

Favicon & Branding

Action

4 icon(s) detected

REVIEW

4 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

Color Contrast (Screenshot)

Action

20 text elements analyzed, 1 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

19 pass 1 fail WCAG AA 1 pass AA only

h2 2026 RAV4 Plug-in Hybrid

2.80:1

#000000

#59544E

needs 3.0:1 (large text)

24px · mid-page

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h2 2026 C-HR	12.36:1	3.0:1	#000000	#C9C6C4	Pass
h2 2026 Sienna	3.55:1	3.0:1	#000000	#67645B	Pass
h2 2026 RAV4 Plug-in Hy…	2.80:1	3.0:1	#000000	#59544E	Fail
h2 2026 Toyota Crown Si…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 2026 bZ Woodland	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 2026 C-HR	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 2026 Sienna	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Explore All Vehicles	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Shopping Tools	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Discover Toyota	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 SHOPPING TOOLS	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 VEHICLES	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 HELPFUL LINKS	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 OWNERS	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 ABOUT TOYOTA	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h3 pick up where you le…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h3 pick up where you le…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h3 A lineup generating …	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h3 External Site Modal	21.00:1	3.0:1	#000000	#FFFFFF	Pass
title New Cars, Trucks, SU…	21.00:1	4.5:1	#000000	#FFFFFF	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

Lighthouse Accessibility Audits

Score 87/100 — 3 failing, 28 passed

REVIEW

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.marquee-slide-wrapper > a.assets-wrapper > div.action-control-wrapper > button.video-control `div.marquee-slide-wrapper > a.assets-wrapper > div.action-control-wrapper > button.video-control`
li.cmp-carousel__item > div.small-image-feature-slide > div.wrapper > button.play-cta `li.cmp-carousel__item > div.small-image-feature-slide > div.wrapper > button.play-cta`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
nav.container > ul.cta-container > li > a.mobile-logo `nav.container > ul.cta-container > li > a.mobile-logo`
Learn More `div.marquee-slide-v2 > div.marquee-slide-wrapper > div.cta-wrapper > a.secondary`
Explore `div.wrapper > div.slide-panel > div.slide-ctas > a.slide-cta`
Build `div.wrapper > div.slide-panel > div.slide-ctas > a.slide-cta`
RAV4 Model image `div.vehicle-selector-slide > div.wrapper > div.slide-panel > a.slide-img-link`
Explore `div.wrapper > div.slide-panel > div.slide-ctas > a.slide-cta`
Build `div.wrapper > div.slide-panel > div.slide-ctas > a.slide-cta`
Explore All Vehicles `div.vehicle-selector-container > div.wrapper > div.cta > a.slide-cta`
Search Inventory `div.vehicle-selector-container > div.wrapper > div.cta > a.slide-cta`
Explore Electrified Vehicles `div.hero-container > div.hero-content > div.copy-wrap > a.button`
Schedule Now `div.content-container > div.content-wrapper > div.cta-wrapper > a.button`
Shop Now `div.content-container > div.content-wrapper > div.cta-wrapper > a.button`
Learn More `div.content-container > div.content-wrapper > div.cta-wrapper > a.dark`
Learn More `div.content-container > div.content-wrapper > div.cta-wrapper > a.dark`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head.at-element-marker > meta `head.at-element-marker > meta`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●ARIA input fields have accessible names

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Uses ARIA roles only on compatible elements

●Image elements do not have `[alt]` attributes that are redundant text.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Landmark Structure

7 landmarks

PASS

7 landmarks

<main> landmark present

3 <nav> landmark(s) found

2 of 3 <nav> elements are unlabeled

Multiple navigations need aria-label to distinguish them for screen readers.

Skip navigation link present

Page Structure — as a screen reader sees it

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

A+

Alt Text Quality

All 80 images OK

PASS

All 80 images OK

1 decorative image(s) correctly marked

79 image(s) with good alt text

80 images 79 good alt text 1 decorative

All images have appropriate alt text.

Form Accessibility

1 of 9 controls have issues

PASS

1 of 9 controls have issues

1 control(s) without accessible label

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

Got: <textarea name="g-recaptcha-response" id="g-recaptcha-response-100000">

8 control(s) properly labeled

9 controls

8 labeled

0 placeholder only

1 unlabeled

Control	Type	Label	Method
#togglefolding-panel-4	checkbox	SHOPPING TOOLS	for/id
#togglefolding-panel-1	checkbox	VEHICLES	for/id
#togglefolding-panel-2	checkbox	HELPFUL LINKS	for/id
#togglefolding-panel-3	checkbox	OWNERS	for/id
#togglefolding-panel-5	checkbox	ABOUT TOYOTA	for/id
#EssentialCookiesSlide	checkbox	Essential Cookies	none
#FunctionalCookiesSlide	checkbox	Functional and Performance Cookies	none
#TargetingCookiesSlide	checkbox	Targeting Cookies and Session Replay Technology	none
#g-recaptcha-response-100000	textarea	(none)	none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.