Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction187 links checked, 176 healthy, 11 brokenFIX
Broken Links (11)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://tribune.com.pk/i.tribune.com.pk | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| ERR | https://tribune.com.pk/world | <a> | Get "https://tribune.com.pk/world": cont... |
| ERR | https://tribune.com.pk/story/2604126/one-year-on-i... | <a> | Get "https://tribune.com.pk/story/260412... |
| ERR | https://tribune.com.pk/story/2604163/mohammad-nawa... | <a> | Get "https://tribune.com.pk/story/260416... |
| ERR | https://tribune.com.pk/story/2604213/pm-shehbaz-re... | <a> | Get "https://tribune.com.pk/story/260421... |
| ERR | https://tribune.com.pk/story/2604127/artisans-in-b... | <a> | Get "https://tribune.com.pk/story/260412... |
| ERR | https://tribune.com.pk/story/2604285/pta-blocks-il... | <a> | Get "https://tribune.com.pk/story/260428... |
| ERR | https://tribune.com.pk/story/2604189/inter-reach-i... | <a> | Get "https://tribune.com.pk/story/260418... |
| ERR | https://tribune.com.pk/story/2604132/what-the-invi... | <a> | Get "https://tribune.com.pk/story/260413... |
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
73/100
Site name appears as
| Page title | The Express Tribune | |
| og:site_name | The Express Tribune | |
| twitter:site | @etribune | |
| Organization.name | The Express Tribune |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
8/15has name + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Organization schema missing logo — add a logo property pointing to a square PNG
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
69 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Preview
tribune.com.pk
International News, Latest News, Breaking News | The Express Tribune
Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Education, lifestyle & Weather on eTribune.
- twitter:card — summary_large_image
- twitter:title — International News, Latest News, Breaking News | The Express Tribune
- twitter:description — Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Educatio...
- twitter:image — https://i.tribune.com.pk/media/images/logos/tribune-logo.webp
TRIBUNE.COM.PK
International News, Latest News, Breaking News | The Express Tribune
Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Education, lifestyle & Weather on eTribune.
Title will be truncated (69 chars / 60 max)
- og:title — International News, Latest News, Breaking News | The Express Tribune
- og:description — Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Educatio...
- og:image — https://i.tribune.com.pk/media/images/logos/tribune-logo.webp
- og:type — website
- og:url — https://tribune.com.pk
- og:site_name — The Express Tribune
Title will be truncated on Facebook (69 chars, max 60)
→ Shorten og:title to ≤60 characters
International News, Latest News, Breaking News | The Express Tribune
tribune.com.pk
Description will be truncated (152 chars / 150 max)
- og:title — International News, Latest News, Breaking News | The Express Tribune
- og:description — Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Educatio...
- og:image — https://i.tribune.com.pk/media/images/logos/tribune-logo.webp
Description will be truncated on LinkedIn (152 chars, max 150)
→ Tighten og:description to ≤150 characters
tribune.com.pk
International News, Latest News, Breaking News | The Express Tribune
Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Education, lifestyle & Weather on eTribune.
- og:title — International News, Latest News, Breaking News | The Express Tribune
- og:description — Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Educatio...
- og:image — https://i.tribune.com.pk/media/images/logos/tribune-logo.webp
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "The Express Tribune",
"alternateName": "eTribune",
"url": "https://tribune.com.pk/",
"image": {
"@type": "ImageObject",
"url": "https://i.tribune.com.pk/media/images/logos/tribune-logo.webp",
"height": "62",
"width": "250"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "(021) 353 188 66",
"contactType": "customer service"
}
]
}