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https://trip.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

61/100

Site name appears as

Page titleSite officiel Trip.com : Hôtels, billets d’avion et de train
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

trip.com

Site officiel Trip.com : Hôtels, billets d’avion et de train

Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez au meilleur tarif partout dans le monde !

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Site officiel Trip.com : Hôtels, billets d’avion et de train
  • twitter:description — Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez a...
  • twitter:image — https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png

TRIP.COM

Site officiel Trip.com : Hôtels, billets d’avion et de train

Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez au meilleur tarif partout dans le monde !

Preview quality · Facebook D · 60/100

Title will be truncated (63 chars / 60 max)

Description will be truncated (159 chars / 155 max)

  • og:title — Site officiel Trip.com : Hôtels, billets d’avion et de train
  • og:description — Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez a...
  • og:image — https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — fr.trip.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (159 chars, max 155)

    → Tighten og:description to ≤155 characters

Site officiel Trip.com : Hôtels, billets d’avion et de train

trip.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

  • og:title — Site officiel Trip.com : Hôtels, billets d’avion et de train
  • og:description — Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez a...
  • og:image — https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png

  • Description will be truncated on LinkedIn (159 chars, max 150)

    → Tighten og:description to ≤150 characters

trip.com

Site officiel Trip.com : Hôtels, billets d’avion et de train

Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez au meilleur tarif partout dans le monde !

Preview quality · Slack A+ · 100/100
  • og:title — Site officiel Trip.com : Hôtels, billets d’avion et de train
  • og:description — Réservez vos vols, hôtels, trains et plus sur Trip.com. Comparez les prix, trouvez les meilleures offres et voyagez a...
  • og:image — https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.trip.com/#organization",
      "name": "Trip.com",
      "url": "https://www.trip.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://dimg04.tripcdn.com/images/05E5012000rqtcwsyC749.png"
      },
      "sameAs": [
        "https://en.wikipedia.org/wiki/Trip.com",
        "https://www.linkedin.com/company/trip-com/",
        "https://www.instagram.com/trip",
        "https://www.facebook.com/Trip",
        "https://www.tiktok.com/@trip.com"
      ],
      "areaServed": "Worldwide"
    },
    {
      "@type": "TravelAgency",
      "@id": "https://www.trip.com/#travelagency",
      "name": "Trip.com",
      "url": "https://www.trip.com/",
      "parentOrganization": {
        "@id": "https://www.trip.com/#organization"
      },
      "areaServed": "Worldwide"
    },
    {
      "@type": "WebSite",
      "@id": "https://fr.trip.com/#website",
      "url": "https://fr.trip.com/",
      "name": "Trip.com",
      "inLanguage": "fr-FR",
      "publisher": {
        "@id": "https://www.trip.com/#organization"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-flights",
      "name": "Vols",
      "url": "https://fr.trip.com/flights/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-hotels",
      "name": "Hôtels",
      "url": "https://fr.trip.com/hotels/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-trains",
      "name": "Trains",
      "url": "https://fr.trip.com/trains/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-things-to-do",
      "name": "Attractions et visites",
      "url": "https://fr.trip.com/things-to-do/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-guide",
      "name": "Guides de voyage",
      "url": "https://fr.trip.com/travel-guide/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-carhire",
      "name": "Location de voitures",
      "url": "https://fr.trip.com/carhire/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://fr.trip.com/#nav-cruises",
      "name": "Croisières",
      "url": "https://fr.trip.com/cruises/",
      "inLanguage": "fr-FR",
      "isPartOf": {
        "@id": "https://fr.trip.com/#website"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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