Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

40/100

Site name appears as

Page title	Bluesky
og:site_name	Tufts University
twitter:site	@TuftsUniversity
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

197 links checked, 193 healthy, 3 broken

REVIEW

197 links checked, 193 healthy, 3 broken

193 of 197 links are healthy

Broken link: https://cse.google.com/cse.js?cx=eb527ea65e6cd86d1

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: http://instagram.com/tuftsuniversity (3 hops)

Broken link: https://www.linkedin.com/school/tufts-university/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

Broken link: https://www.threads.com/@tuftsuniversity

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

197 total 194 healthy 3 broken

Broken Links (4)

Status	URL	Found in	Error
404	https://cse.google.com/cse.js?cx=eb527ea65e6cd86d1	`<script>`	Not Found
999	https://www.linkedin.com/school/tufts-university/	`<a>`	HTTP 999
429	https://www.threads.com/@tuftsuniversity	`<a>`	Too Many Requests
403	https://give.tufts.edu/campaigns/21277/donations/n...	`<a>`	Forbidden

200 https://pixel.byspotify.com/ping.min.js <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-666834536&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-14631269&cx=c... <script>

200 https://connect.facebook.net/en_US/bundle/sdk.js/ <script>

200 https://www.youtube.com/s/player/218d9d92/www-widgetapi.vfls... <script>

200 https://js.hubspot.com/web-interactives-embed.js <script>

200 https://js.hs-analytics.net/analytics/1776801300000/3860938.... <script>

200 https://js.hs-banner.com/3860938.js <script>

200 https://www.youtube.com/iframe_api <script>

200 https://cdn.curator.io/published/18ad1038-716d-431d-9038-122... <script>

200 https://cdn.resonate.com/analytics.js/v1/101224543/analytics... <script>

200 https://siteimproveanalytics.com/js/siteanalyze_66356018.js <script>

200 https://fast.wistia.net/assets/external/E-v1.js <script>

200 https://connect.facebook.net/signals/config/1232637663948177... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-7QHZNYE3J3&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-3DDNK3T75D&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TLX9SWC <script>

200 https://www.tufts.edu/ <link>

200 https://tufts.edu/themes/custom/tuftsedu_theme/favicon.png <link>

200 https://tufts.edu/sites/default/files/css/css_HCfp-gYOwPUvp_... <link>

200 https://tufts.edu/sites/default/files/css/css_eItqtlOTr74Ueu... <link>

200 https://browser.sentry-cdn.com/9.6.1/bundle.min.js <script>

200 https://cdn.curator.io/5.0/curator.embed.css <link>

200 https://cdn.curator.io/published-css/18ad1038-716d-431d-9038... <link>

200 https://cdn.curator.io/5.0/curator.embed.js <script>

200 https://connect.facebook.net/en_US/sdk.js <script>

200 https://www.tufts.edu/about/privacy <a>

200 https://tufts.edu/ <a>

200 https://tufts.edu/academics <a>

200 https://tufts.edu/admissions <a>

200 https://tufts.edu/research <a>

200 https://tufts.edu/student-experience <a>

200 https://tufts.edu/about <a>

200 https://tufts.edu/about/visit <a>

200 https://now.tufts.edu <a>

200 https://events.tufts.edu <a>

200 https://directory.tufts.edu <a>

200 https://tufts.edu/current-students <a>

200 https://access.tufts.edu/ <a>

200 https://students.tufts.edu/who-i-am/parents-and-families <a>

200 https://communityrelations.tufts.edu/ <a>

200 https://alumniandfriends.tufts.edu/ <a>

200 https://tufts.edu/academics/schools-colleges <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (9 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 9 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 9 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

tufts.edu

Home Page

No description

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

TUFTS.EDU

Home Page

No description

Preview quality · Facebook A+ · 95/100

og:title — Home Page
og:description — falling back from <meta name=description>
og:image — https://www.tufts.edu/sites/default/files/styles/large_feature_2500x1452/public/2022-03/Homepage.180426_4483_springst...
og:type — article
og:url — https://www.tufts.edu/node/1
og:site_name — Tufts University

Home Page

tufts.edu

Preview quality · LinkedIn A+ · 95/100

og:title — Home Page
og:description — falling back from <meta name=description>
og:image — https://www.tufts.edu/sites/default/files/styles/large_feature_2500x1452/public/2022-03/Homepage.180426_4483_springst...

tufts.edu

Home Page

No description

Preview quality · Slack A+ · 95/100

og:title — Home Page
og:description — falling back from <meta name=description>
og:image — https://www.tufts.edu/sites/default/files/styles/large_feature_2500x1452/public/2022-03/Homepage.180426_4483_springst...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.