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https://ua.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

61/100

Site name appears as

Page titleThe University of Alabama
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is short (22 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 22 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 22 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ua.edu

Home - The University of Alabama | The University of Alabama

Where Legends Are Made

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

UA.EDU

Home - The University of Alabama | The University of Alabama

Where Legends Are Made

Preview quality · Facebook C · 70/100
  • og:title — Home - The University of Alabama | The University of Alabama
  • og:description — Where Legends Are Made
  • og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home - The University of Alabama | The University of Alabama

ua.edu

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home - The University of Alabama | The University of Alabama
  • og:description — Where Legends Are Made
  • og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif

ua.edu

Home - The University of Alabama | The University of Alabama

Where Legends Are Made

Preview quality · Slack A+ · 100/100
  • og:title — Home - The University of Alabama | The University of Alabama
  • og:description — Where Legends Are Made
  • og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.ua.edu/#identity",
      "name": "The University of Alabama",
      "alternateName": [
        "UA",
        "University of Alabama",
        "Bama"
      ],
      "url": "https://www.ua.edu/",
      "mainEntityOfPage": {
        "@id": "https://www.ua.edu/#webpage"
      },
      "slogan": "Where Legends Are Made",
      "foundingDate": "1831-04-12",
      "telephone": "+1-205-348-6010",
      "numberOfStudents": {
        "@type": "QuantitativeValue",
        "value": 39000,
        "unitText": "approximate enrollment"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "739 University Blvd",
        "addressLocality": "Tuscaloosa",
        "addressRegion": "AL",
        "postalCode": "35487",
        "addressCountry": "US"
      },
      "location": {
        "@id": "https://www.ua.edu/#campus"
      },
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.ua.edu/#logo",
        "url": "https://assetfiles.ua.edu/brand/logos/UA_Wordmark-White.svg"
      },
      "image": {
        "@id": "https://www.ua.edu/#logo"
      },
      "parentOrganization": {
        "@id": "https://uasystem.edu/#identity"
      },
      "accreditedBy": {
        "@id": "https://sacscoc.org/#identity"
      },
      "memberOf": [
        {
          "@type": "Organization",
          "name": "Southeastern Conference",
          "url": "https://www.secsports.com/"
        }
      ],
      "department": [
        {
          "@type": "CollegeOrUniversity",
          "name": "Culverhouse College of Business",
          "url": "https://culverhouse.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "College of Arts and Sciences",
          "url": "https://as.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "College of Engineering",
          "url": "https://eng.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "College of Education",
          "url": "https://education.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "College of Communication and Information Sciences",
          "url": "https://cis.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "Capstone College of Nursing",
          "url": "https://nursing.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "School of Law",
          "url": "https://law.ua.edu/"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "Graduate School",
          "url": "https://graduate.ua.edu/"
        }
      ],
      "sameAs": [
        "https://nces.ed.gov/ipeds/institution-profile/100751",
        "https://www.wikidata.org/wiki/Q492318",
        "https://en.wikipedia.org/wiki/University_of_Alabama",
        "https://www.facebook.com/universityofalabama",
        "https://www.linkedin.com/school/university-of-alabama/",
        "https://x.com/UofAlabama",
        "https://twitter.com/UofAlabama",
        "https://www.instagram.com/univofalabama/",
        "https://www.youtube.com/@UniversityofAlabama",
        "https://www.tiktok.com/@univofalabama"
      ],
      "hasMap": "https://ua.edu/map",
      "keywords": [
        "public research university",
        "Tuscaloosa",
        "Alabama",
        "undergraduate",
        "graduate",
        "research",
        "campus life",
        "admissions",
        "Crimson Tide"
      ],
      "knowsAbout": [
        "undergraduate education",
        "graduate education",
        "research and innovation",
        "financial aid and scholarships",
        "campus housing",
        "student organizations",
        "athletics",
        "continuing education"
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "General information",
          "telephone": "+1-205-348-6010",
          "url": "https://www.ua.edu/about/contact-us",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "Admissions",
          "telephone": "+1-205-348-5666",
          "url": "https://admissions.ua.edu/",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "Media inquiries",
          "url": "https://news.ua.edu/media/",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.ua.edu/#website",
      "url": "https://www.ua.edu/",
      "name": "The University of Alabama",
      "publisher": {
        "@id": "https://www.ua.edu/#identity"
      },
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.ua.edu/search/?s={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.ua.edu/#webpage",
      "url": "https://www.ua.edu/",
      "name": "The University of Alabama",
      "description": "The University of Alabama, founded in 1831, is a public research university in Tuscaloosa, Alabama, offering more than 200 undergraduate, graduate, and professional programs to over 39,000 students",
      "isPartOf": {
        "@id": "https://www.ua.edu/#website"
      },
      "about": {
        "@id": "https://www.ua.edu/#identity"
      },
      "primaryImageOfPage": {
        "@id": "https://www.ua.edu/#logo"
      },
      "inLanguage": "en-US",
      "dateModified": "2025-08-20",
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          ".hero-content",
          ".site-description",
          "h1"
        ]
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.ua.edu/"
          }
        ]
      }
    },
    {
      "@type": "FAQPage",
      "@id": "https://www.ua.edu/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "How much does it cost to attend the University of Alabama?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Annual tuition and fees for in-state students are approximately $11,900, and approximately $33,200 for out-of-state students. UA offers extensive merit-based and need-based scholarships"
          }
        },
        {
          "@type": "Question",
          "name": "What majors does the University of Alabama offer?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "UA offers more than 200 programs of study across 13 colleges and schools, including business, engineering, nursing, law, arts and sciences, education, and communication and information sciences"
          }
        },
        {
          "@type": "Question",
          "name": "Where is the University of Alabama located?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "The University of Alabama is located in Tuscaloosa, Alabama, approximately 60 miles southwest of Birmingham. The 1,200-acre campus is situated along the Black Warrior River"
          }
        },
        {
          "@type": "Question",
          "name": "How do I apply to the University of Alabama?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Students can apply online through the Common Application or the UA online application at admissions.ua.edu. UA offers rolling admissions and an early action deadline."
          }
        }
      ]
    },
    {
      "@type": "Place",
      "@id": "https://www.ua.edu/#campus",
      "name": "The University of Alabama Campus",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "739 University Blvd",
        "addressLocality": "Tuscaloosa",
        "addressRegion": "AL",
        "postalCode": "35487",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 33.2098,
        "longitude": -87.5692
      },
      "hasMap": "https://map.ua.edu/"
    },
    {
      "@type": "Organization",
      "@id": "https://uasystem.edu/#identity",
      "name": "The University of Alabama System",
      "url": "https://www.uasystem.edu/"
    },
    {
      "@type": "Organization",
      "@id": "https://sacscoc.org/#identity",
      "name": "Southern Association of Colleges and Schools Commission on Colleges",
      "url": "https://sacscoc.org/"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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