Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | University College Cork | |
| og:site_name | University College Cork | |
| twitter:site | @UCC | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
10/20twitter:image set; og:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
10/10contact page, mailto link + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction133 links checked, 127 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.ucc.ie/opensearch.xml | <link> | Not Found |
| 404 | https://www.irishexaminer.com/breakingnews/ireland... | <a> | Not Found |
| 429 | https://www.instagram.com/universitycollegecork/ | <a> | Too Many Requests |
| 999 | https://www.linkedin.com/school/university-college... | <a> | HTTP 999 |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://canvas.ucc.ie | https://ef7e6db1-bd04-482f-933d-1192dff0... | <a> | 5 |
| https://www.ucc.ie/aup | https://www.ucc.ie/aup | <a> | 0 |
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
ucc.ie
UCC Home | University College Cork
UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the world and workplace in Ireland's most sustainable campus.
- twitter:card — summary_large_image
- twitter:title — UCC Home | University College Cork
- twitter:description — UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the wor...
- twitter:image — https://www.ucc.ie/en/media/2017siteassets/contentfiles/images/12-101P1000602.JPG
UCC.IE
UCC Home | University College Cork
UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the world and workplace in Ireland's most sustainable campus.
Description will be truncated (171 chars / 155 max)
- og:title — UCC Home | University College Cork
- og:description — UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the wor...
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — University College Cork
Description will be truncated on Facebook (171 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
UCC Home | University College Cork
ucc.ie
Description will be truncated (171 chars / 150 max)
- og:title — UCC Home | University College Cork
- og:description — UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the wor...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (171 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
ucc.ie
UCC Home | University College Cork
UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the world and workplace in Ireland's most sustainable campus.
- og:title — UCC Home | University College Cork
- og:description — UCC is a comprehensive research-based globally oriented university where you can learn, study and prepare for the wor...
- og:image — falling back from og:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ⚠ | |||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths