Content - https://udel.edu BeaverCheck Audit

B

Links

166 links checked, 153 healthy, 1 broken

REVIEW

166 links checked, 153 healthy, 1 broken

153 of 166 links are healthy

Long redirect chain: https://udel.edu/apply/professional-continuing-... (4 hops)

Long redirect chain: https://udel.edu/apply/online-programs/ (5 hops)

Long redirect chain: https://udel.edu/content/udel/en/apply/undergra... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/udaily/2026/ap... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/apply/undergra... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/academics/coll... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/academics/onli... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/udaily/2026/ap... (3 hops)

Long redirect chain: https://udel.edu/content/udel/en/apply/undergra... (3 hops)

Long redirect chain: https://goo.gl/maps/kYvTqC5k5ok (3 hops)

Broken link: https://www.linkedin.com/edu/school?id=18070

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

166 total 161 healthy 1 broken 4 redirects

Broken Links (1)

Status	URL	Found in	Error
999	https://www.linkedin.com/edu/school?id=18070	`<a>`	HTTP 999

Redirects (4)

URL	Destination	Found in	Hops
http://www1.udel.edu/peoplesearch/	http://www1.udel.edu/peoplesearch/	`<a>`	0
https://udel.edu/apply/online-programs/	https://www.udel.edu/academics/online/	`<a>`	5
https://sites.udel.edu/oei/	https://sites.udel.edu/oei/	`<a>`	0
https://www1.udel.edu/peoplesearch/	https://www1.udel.edu/peoplesearch/	`<a>`	0

200 https://info.online.udel.edu/pd.js <script>

200 https://go.discover.grad.udel.edu/mtc.js <script>

200 https://tr.snapchat.com/config/edu/dd969723-607e-481d-a9dc-3... <script>

200 https://tr.snapchat.com/config/edu/84f1f3d2-99eb-4cfe-b091-b... <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-9503... <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-1680... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MPL2XXQ <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://siteimproveanalytics.com/js/siteanalyze_8344.js <script>

200 https://connect.facebook.net/signals/config/963279237499916?... <script>

200 https://connect.facebook.net/signals/config/2556258201268749... <script>

200 https://connect.facebook.net/signals/config/740878806290256?... <script>

200 https://connect.facebook.net/signals/config/2149752311747439... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://amplify.outbrain.com/cp/obtp.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-ZQG14CNXL3&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-9N1R6EBX1J&cx=... <script>

200 https://udel.edu/etc/designs/udel/common-clientlibs.min.b799... <link>

200 https://udel.edu/etc.clientlibs/clientlibs/granite/jquery.mi... <script>

200 https://udel.edu/etc.clientlibs/clientlibs/granite/utils.min... <script>

200 https://udel.edu/etc.clientlibs/clientlibs/granite/jquery/gr... <script>

200 https://udel.edu/etc.clientlibs/foundation/clientlibs/jquery... <script>

200 https://udel.edu/etc/designs/udel/common-clientlibs.min.js <script>

200 https://udel.edu/content/dam/udelImages/digital-brand-assets... <link>

200 https://mx.technolutions.net/ping?id=9f0f4d88-07c4-eed0-7c1f... <script>

200 https://mx.technolutions.net/ping?id=45dd7d61-3fab-9501-028c... <script>

200 https://udel.edu/home/ <a>

200 https://udel.edu/content/dam/udelImages/main/graphics/udelLo... <img>

200 https://www.udel.edu/about/visit/ <a>

200 https://udel.edu/content/dam/udelImages/main/graphics/udelLo... <img>

200 https://www.udel.edu/apply/ <a>

200 https://udel.edu/content/dam/udelImages/main/graphics/udelLo... <img>

200 https://www.udel.edu/alumni-friends/give/ <a>

200 https://udel.edu/content/dam/udelImages/main/graphics/udelLo... <img>

200 https://www.google.com/coop/cse/brand?form=cse-search-box&la... <script>

200 https://my.udel.edu/ <a>

200 http://www1.udel.edu/maps/ <a>

200 https://www1.udel.edu/mail/ <a>

C

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

C

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

65/100

Site name appears as

Page title	University of Delaware
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (22 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 22 chars Expected: 25–60 chars

og:description is long (269 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 269 chars Expected: 55–200 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 269 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

udel.edu

University of Delaware

The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten colleges, providing outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (269 chars / 200 max)

twitter:card — summary_large_image
twitter:title — University of Delaware
twitter:description — The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten ...
twitter:image — https://www.udel.edu/content/dam/udelImages/main/graphics/udelLogoImages/ud-thumbnail.png

Description will be truncated on Twitter/X (269 chars, max 200)
→ Tighten the description to ≤200 characters

UDEL.EDU

University of Delaware

The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten colleges, providing outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.

Preview quality · Facebook C · 65/100

Description will be truncated (269 chars / 155 max)

og:title — University of Delaware
og:description — The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten ...
og:image — https://www.udel.edu/content/dam/udelImages/main/graphics/udelLogoImages/ud-thumbnail.png
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (269 chars, max 155)
→ Tighten og:description to ≤155 characters

University of Delaware

udel.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (269 chars / 150 max)

og:title — University of Delaware
og:description — The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten ...
og:image — https://www.udel.edu/content/dam/udelImages/main/graphics/udelLogoImages/ud-thumbnail.png

Description will be truncated on LinkedIn (269 chars, max 150)
→ Tighten og:description to ≤150 characters

udel.edu

University of Delaware

The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten colleges, providing outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.

Preview quality · Slack A+ · 100/100

og:title — University of Delaware
og:description — The University of Delaware is a diverse institution of higher learning, fostering excellence in research. UD has ten ...
og:image — https://www.udel.edu/content/dam/udelImages/main/graphics/udelLogoImages/ud-thumbnail.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—