Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
57/100
Site name appears as
| Page title | The University of East Anglia | |
| og:site_name | University of East Anglia | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks87 links checked, 86 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 999 | https://www.linkedin.com/school/university-of-east... | <a> | HTTP 999 |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://my.uea.ac.uk | https://my.uea.ac.uk | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
22 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Preview

uea.ac.uk
Find your place at UEA
The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportunity in higher education. Join us at an Open Day.
- twitter:card — summary
- twitter:title — Find your place at UEA
- twitter:description — The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportu...
- twitter:image — falling back from og:image

UEA.AC.UK
Find your place at UEA
The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportunity in higher education. Join us at an Open Day.
Description will be truncated (166 chars / 155 max)
- og:title — Find your place at UEA
- og:description — The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportu...
- og:image — https://assets.uea.ac.uk/f/185167/3840x2160/89324a6d94/uea-aerial-nov-2016-1-40_david-kirkham-_fisheye-images_24618.jpg
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — University of East Anglia
Description will be truncated on Facebook (166 chars, max 155)
→ Tighten og:description to ≤155 characters

Find your place at UEA
uea.ac.uk
Description will be truncated (166 chars / 150 max)
- og:title — Find your place at UEA
- og:description — The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportu...
- og:image — https://assets.uea.ac.uk/f/185167/3840x2160/89324a6d94/uea-aerial-nov-2016-1-40_david-kirkham-_fisheye-images_24618.jpg
Description will be truncated on LinkedIn (166 chars, max 150)
→ Tighten og:description to ≤150 characters
uea.ac.uk
Find your place at UEA
The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportunity in higher education. Join us at an Open Day.

- og:title — Find your place at UEA
- og:description — The University of East Anglia is a home for everyone, a champion of interdisciplinarity that stands for equal opportu...
- og:image — https://assets.uea.ac.uk/f/185167/3840x2160/89324a6d94/uea-aerial-nov-2016-1-40_david-kirkham-_fisheye-images_24618.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |