Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

38/100

Site name appears as

Page title	U.M.K.C. on TikTok. <span class="sr-only"> link opens in a new tab</span>
og:site_name	University of Missouri Kansas City
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

124 links checked, 119 healthy, 2 broken

REVIEW

124 links checked, 119 healthy, 2 broken

119 of 124 links are healthy

Broken link: https://www.googletagmanager.com/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://www.umkcfoundation.org/waystogive (5 hops)

Long redirect chain: https://www.umkcfoundation.org/ (5 hops)

Long redirect chain: https://www.umkc.edu/apply/ (3 hops)

Broken link: https://www.linkedin.com/school/umkc/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

124 total 117 healthy 2 broken 5 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://www.googletagmanager.com/	`<link>`	Not Found
999	https://www.linkedin.com/school/umkc/	`<a>`	HTTP 999

Redirects (5)

URL	Destination	Found in	Hops
https://www.umkcfoundation.org/waystogiv...	https://www.umkcfoundation.org/s/1236/24...	`<a>`	5
https://www.umkcfoundation.org/	https://www.umkcfoundation.org/s/1236/24...	`<a>`	5
https://umkc.umsystem.edu/	https://umkc.umsystem.edu/	`<a>`	0
https://cms.umkc.edu/entity/open.act?id=...	https://cms.umkc.edu/entity/open.act?id=...	`<a>`	0
https://widget.freshworks.com/widgets/47...	https://widget.freshworks.com/widgets/47...	`<script>`	0

200 https://cbe.capturehighered.net/cbe/footprint?v=1.3&n=_cbe&i... <script>

200 https://www.umkc.edu/v2/css/styles.css <link>

200 https://www.umkc.edu/v2/css/aos.css <link>

200 https://www.umkc.edu/index.html <link>

200 https://www.google-analytics.com/ <link>

200 https://go.graduate.umkc.edu/mtc.js <script>

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-1693... <script>

200 https://www.googletagmanager.com/gtag/destination?id=DC-1102... <script>

200 https://tr.snapchat.com/config/edu/94b31796-30f7-43f6-91c4-f... <script>

200 https://pixel.byspotify.com/ping.min.js <script>

200 https://s.adroll.com/j/VP224FHVIJCNFLFMY3QFIR/roundtrip.js <script>

200 https://www.clarity.ms/tag/i8l0o6o0wd?ref=gtm2 <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CGE7... <script>

200 https://cbe.capturehighered.net/cbe/cbe.js <script>

200 https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BUC2UV3... <script>

200 https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTH20J3... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://connect.facebook.net/signals/config/564265888256129?... <script>

200 https://connect.facebook.net/signals/config/307176664140440?... <script>

200 https://connect.facebook.net/signals/config/717846512322913?... <script>

200 https://connect.facebook.net/signals/config/174090553696107?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://bat.bing.com/bat.js <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-G21GKGZWMQ&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-08VPXRS2FH&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-ED3TE3PHG0&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-9145154&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11319596247&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-678792573&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TV3GXX2 <script>

200 https://widget.freshworks.com/widgetBase/static/media/frame.... <link>

200 https://calendar.umkc.edu/live/resource/css/%5Clivewhale%5Ct... <link>

200 https://calendar.umkc.edu/live/resource/js/%5Clivewhale%5Cth... <script>

200 https://www.youvisit.com/SmartScript/latest/smartscript.js?v... <script>

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (4 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 4 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

umkc.edu

Home

University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of Missouri System and has a medical school.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

UMKC.EDU

Home

University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of Missouri System and has a medical school.

Preview quality · Facebook A+ · 95/100

Description will be truncated (161 chars / 155 max)

og:title — Home
og:description — University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of...
og:image — https://www.umkc.edu/global-assets/images/social/umkc-social.jpg
og:type — website
og:url — https://www.umkc.edu/index.html
og:site_name — University of Missouri Kansas City

Description will be truncated on Facebook (161 chars, max 155)
→ Tighten og:description to ≤155 characters

Home

umkc.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (161 chars / 150 max)

og:title — Home
og:description — University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of...
og:image — https://www.umkc.edu/global-assets/images/social/umkc-social.jpg

Description will be truncated on LinkedIn (161 chars, max 150)
→ Tighten og:description to ≤150 characters

umkc.edu

Home

University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of Missouri System and has a medical school.

Preview quality · Slack A+ · 100/100

og:title — Home
og:description — University of Missouri–Kansas City a public research university in Kansas City, MO. UMKC is part of the University of...
og:image — https://www.umkc.edu/global-assets/images/social/umkc-social.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.