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https://unc.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleThe University of North Carolina at Chapel Hill
og:site_nameThe University of North Carolina at Chapel Hill
twitter:site@unc
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (345 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 345 chars Expected: 55–200 chars
URL: 345 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

unc.edu

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Preview quality · Twitter/X B · 80/100

Description will be truncated (347 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (347 chars, max 200)

    → Tighten the description to ≤200 characters

UNC.EDU

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Preview quality · Facebook A+ · 95/100

Description will be truncated (347 chars / 155 max)

  • og:title — The University of North Carolina at Chapel Hill
  • og:description — The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education l...
  • og:image — https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg
  • og:type — website
  • og:url — https://www.unc.edu/
  • og:site_name — The University of North Carolina at Chapel Hill

  • Description will be truncated on Facebook (347 chars, max 155)

    → Tighten og:description to ≤155 characters

The University of North Carolina at Chapel Hill

unc.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (347 chars / 150 max)

  • og:title — The University of North Carolina at Chapel Hill
  • og:description — The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education l...
  • og:image — https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg

  • Description will be truncated on LinkedIn (347 chars, max 150)

    → Tighten og:description to ≤150 characters

unc.edu

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Preview quality · Slack A+ · 100/100

Description will be truncated (347 chars / 300 max)

  • og:title — The University of North Carolina at Chapel Hill
  • og:description — The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education l...
  • og:image — https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg

  • Long description may be shortened by Slack (347 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.unc.edu/",
      "url": "https://www.unc.edu/",
      "name": "The University of North Carolina at Chapel Hill",
      "isPartOf": {
        "@id": "https://live-unc1.pantheonsite.io/#website"
      },
      "about": {
        "@id": "https://live-unc1.pantheonsite.io/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://www.unc.edu/#primaryimage"
      },
      "image": {
        "@id": "https://www.unc.edu/#primaryimage"
      },
      "thumbnailUrl": "https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg",
      "datePublished": "2017-04-05T13:07:25+00:00",
      "dateModified": "2026-04-21T15:00:12+00:00",
      "description": "The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.",
      "breadcrumb": {
        "@id": "https://www.unc.edu/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.unc.edu/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.unc.edu/#primaryimage",
      "url": "https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg",
      "contentUrl": "https://www.unc.edu/wp-content/uploads/2025/07/000124_campus_scenes1011-scaled.jpg",
      "width": 2560,
      "height": 1713,
      "caption": "Fall scene near the Old Well on the campus of the University of North Carolina at Chapel Hill. November 13, 2024. (Jon Gardiner/UNC-Chapel Hill)"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.unc.edu/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://live-unc1.pantheonsite.io/#website",
      "url": "https://live-unc1.pantheonsite.io/",
      "name": "The University of North Carolina at Chapel Hill",
      "description": "The University of North Carolina at Chapel Hill",
      "publisher": {
        "@id": "https://live-unc1.pantheonsite.io/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://live-unc1.pantheonsite.io/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://live-unc1.pantheonsite.io/#organization",
      "name": "The University of North Carolina at Chapel Hill",
      "url": "https://live-unc1.pantheonsite.io/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://live-unc1.pantheonsite.io/#/schema/logo/image/",
        "url": "https://www.unc.edu/wp-content/uploads/2025/11/University_Signature_White_Navy_rgb_h.svg",
        "contentUrl": "https://www.unc.edu/wp-content/uploads/2025/11/University_Signature_White_Navy_rgb_h.svg",
        "caption": "The University of North Carolina at Chapel Hill"
      },
      "image": {
        "@id": "https://live-unc1.pantheonsite.io/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/uncchapelhill/",
        "https://x.com/unc",
        "https://www.instagram.com/uncchapelhill/",
        "https://www.linkedin.com/school/3757",
        "https://pinterest.com/uncchapelhill/",
        "https://www.youtube.com/user/UNCChapelHill"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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