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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
71
GRADE
C
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
URL: https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

unctad.org

UN Trade and Development (UNCTAD)

No description

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — Home
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png

UNCTAD.ORG

UN Trade and Development (UNCTAD)

No description

Preview quality · Facebook A · 85/100
  • og:title — UN Trade and Development (UNCTAD)
  • og:description — Add og:description to give the preview body text
  • og:image — https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png
  • og:type — page
  • og:url — https://unctad.org/
  • og:site_name — UN Trade and Development (UNCTAD)

UN Trade and Development (UNCTAD)

unctad.org

Preview quality · LinkedIn A · 85/100
  • og:title — UN Trade and Development (UNCTAD)
  • og:description — Add og:description to give the preview body text
  • og:image — https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png

unctad.org

UN Trade and Development (UNCTAD)

No description

Preview quality · Slack A · 85/100
  • og:title — UN Trade and Development (UNCTAD)
  • og:description — Add og:description to give the preview body text
  • og:image — https://unctad.org/sites/default/files/2022-11/UNCTAD-logo-white-on-blue-default-media-image-webiste-01.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

57/100

Site name appears as

Page titleUN Trade and Development (UNCTAD)
og:site_nameUN Trade and Development (UNCTAD)
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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