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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

unep.org

UNEP - UN Environment Programme

The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — UNEP - UN Environment Programme
  • twitter:description — The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable developm...
  • twitter:image — https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg

UNEP.ORG

UNEP - UN Environment Programme

The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.

Preview quality · Facebook A · 85/100
  • og:title — UNEP - UN Environment Programme
  • og:description — The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable developm...
  • og:image — https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — http://www.unep.org/node
  • og:site_name — UNEP - UN Environment Programme

  • og:image is below recommended size (700×407)

    → Upload an image ≥1200×630 for the large preview card

UNEP - UN Environment Programme

unep.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — UNEP - UN Environment Programme
  • og:description — The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable developm...
  • og:image — https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg

unep.org

UNEP - UN Environment Programme

The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.

Preview quality · Slack A+ · 100/100
  • og:title — UNEP - UN Environment Programme
  • og:description — The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable developm...
  • og:image — https://cdn.unenvironment.org/2023-06/UNEP_Preview_image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "additionalType": "NGO",
      "@id": "https://www.unep.org/",
      "description": "The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.",
      "name": "United Nations Environment Programme",
      "sameAs": [
        "https://www.",
        "book.com/unep"
      ],
      "url": "https://www.unep.org/",
      "telephone": "+254207621234",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+254207621234",
        "url": "https://www.unep.org/",
        "availableLanguage": "English",
        "contactType": "News Desk",
        "email": "unep-newsdesk@un.org"
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://www.unep.org/themes/custom/UNEP_3Spot/img/full_unep_logo_en.svg",
        "width": "200",
        "height": "200"
      },
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.unep.org/themes/custom/UNEP_3Spot/img/full_unep_logo_en.svg",
        "width": "270",
        "height": "231"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "United Nations Avenue",
        "addressLocality": "Gigiri",
        "addressRegion": "Nairobi",
        "postalCode": "00601",
        "addressCountry": "KE"
      },
      "memberOf": {
        "@type": "ProgramMembership",
        "name": "United Nations",
        "alternateName": "UN",
        "url": "https://www.un.org/",
        "sameAs": [
          "https://www.",
          "book.com/unitednations/"
        ]
      }
    }
  ]
}
Block 2 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.unep.org/",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": "https://www.unep.org/resources?keywords={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleUN Environment Programme
og:site_nameUNEP - UN Environment Programme
twitter:site@unenvironment
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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