Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
63/100
Site name appears as
| Page title | University of Nevada, Reno | |
| og:site_name | University of Nevada, Reno | |
| twitter:site | @unevadareno | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks124 links checked, 122 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com/ | <link> | Not Found |
| 999 | https://www.linkedin.com/school/university-of-neva... | <a> | HTTP 999 |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://nevadawolfpack.com/ | https://nevadawolfpack.com/ | <a> | 0 |
| https://www.unr.edu/hr/job-opportunities | https://www.unr.edu/hr/job-opportunities | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
Preview

www.unr.edu
University of Nevada, Reno
The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at the undergraduate and graduate levels.
- twitter:card — summary_large_image
- twitter:title — University of Nevada, Reno
- twitter:description — The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at ...
- twitter:image — falling back from og:image

WWW.UNR.EDU
University of Nevada, Reno
The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at the undergraduate and graduate levels.
- og:title — University of Nevada, Reno
- og:description — The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at ...
- og:image — https://www.unr.edu/web-team/uploads/facebook-open-graph.jpg
- og:type — website
- og:url — https://www.unr.edu/
- og:site_name — University of Nevada, Reno

University of Nevada, Reno
www.unr.edu
Description will be truncated (155 chars / 150 max)
- og:title — University of Nevada, Reno
- og:description — The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at ...
- og:image — https://www.unr.edu/web-team/uploads/facebook-open-graph.jpg
Description will be truncated on LinkedIn (155 chars, max 150)
→ Tighten og:description to ≤150 characters
www.unr.edu
University of Nevada, Reno
The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at the undergraduate and graduate levels.

- og:title — University of Nevada, Reno
- og:description — The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at ...
- og:image — https://www.unr.edu/web-team/uploads/facebook-open-graph.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.unr.edu#organization",
"name": "University of Nevada, Reno",
"url": "https://www.unr.edu",
"logo": "https://www.unr.edu/Assets/Icons/logos/university-logo.svg"
},
{
"@type": "CollegeOrUniversity",
"@id": "https://www.unr.edu#university",
"name": "University of Nevada, Reno",
"alternateName": [
"University of Nevada",
"UNR"
],
"url": "https://www.unr.edu",
"logo": {
"@type": "ImageObject",
"url": "https://www.unr.edu/Assets/Icons/logos/university-logo.svg"
},
"foundingDate": "1874",
"description": "The University of Nevada, Reno was founded in 1874 and offers degrees in the undergraduate, graduate and doctoral levels.",
"hasMap": "https://maps.unr.edu/?id=2118#!ct/75169,78196,75181,75182?s/",
"address": {
"@type": "PostalAddress",
"streetAddress": "1664 N. Virginia Street",
"addressLocality": "Reno",
"addressRegion": "NV",
"postalCode": "89557",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-866-263-8232",
"contactType": "customer support",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"telephone": "+1-775-784-1110",
"contactType": "customer support"
}
],
"sameAs": [
"https://www.unr.edu",
"https://www.facebook.com/UniversityofNevada",
"https://twitter.com/unevadareno",
"https://www.linkedin.com/school/university-of-nevada-reno/",
"https://www.flickr.com/photos/unrphotos",
"https://www.instagram.com/unevadareno/",
"https://www.youtube.com/user/universityofnevada",
"https://en.wikipedia.org/wiki/University_of_Nevada,_Reno",
"https://www.tiktok.com/@unevadareno"
]
},
{
"@type": "WebSite",
"@id": "https://www.unr.edu#website",
"url": "https://www.unr.edu/",
"name": "University of Nevada, Reno",
"publisher": {
"@id": "https://www.unr.edu#university"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.unr.edu/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@type": "VideoObject",
"@id": "https://www.unr.edu#campus-tour-video",
"name": "The Official University of Nevada, Reno Campus Tour",
"description": "Experience the energy of campus life at the University of Nevada, Reno. From stunning views of the Sierra to state-of-the-art facilities, picture your future with the Wolf Pack.",
"thumbnailUrl": "https://img.youtube.com/vi/r1jaVRqcVEU/maxresdefault.jpg",
"uploadDate": "2022-12-01T09:00:00-08:00",
"duration": "PT5M30S",
"embedUrl": "https://www.youtube.com/embed/r1jaVRqcVEU",
"contentUrl": "https://www.youtube.com/watch?v=r1jaVRqcVEU",
"publisher": {
"@id": "https://www.unr.edu#university"
}
}
]
}