Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 FIX

Links

Action

182 links checked, 175 healthy, 6 broken

FIX

182 links checked, 175 healthy, 6 broken

175 of 182 links are healthy

Broken link: https://b.pub.network/

Found in <link href>. Get "https://b.pub.network/": resolve b.pub.network: lookup b.pub.network on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://c.pub.network/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://d.pub.network/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

Long redirect chain: https://pixel.tapad.com/idsync/ex/receive?partn... (3 hops)

Broken link: https://d.turn.com/r/dd/id/L2NzaWQvMS9jaWQvMTc0ODI0MTY1OC...

Found in <img src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.upi.com/img/upi-fb.png

Found in <meta og:image>. Returns HTTP 404.

Got: HTTP 404

182 total 175 healthy 6 broken 1 redirects

Broken Links (8)

Status	URL	Found in	Error
ERR	https://b.pub.network/	`<link>`	Get "https://b.pub.network/": resolve b....
404	https://c.pub.network/	`<link>`	Not Found
404	https://d.pub.network/	`<link>`	Not Found
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
404	https://d.turn.com/r/dd/id/L2NzaWQvMS9jaWQvMTc0ODI...	`<img>`	Not Found
404	https://www.upi.com/img/upi-fb.png	`<meta>`	Not Found
403	https://btloader.com/	`<link>`	Forbidden
403	https://api.btloader.com/	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://eb2.3lift.com/sync?	https://eb2.3lift.com/sync?	`<iframe>`	0

200 https://prebid.wurflcloud.com/wurfl.js?mode=prebid2&bidders=... <script>

200 https://cdn.hadronid.net/hadron.js?partner_id=474&_it=prebid <script>

200 https://www.googletagmanager.com/gtag/destination?id=G-XXXXX... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://cdn.hadronid.net/hadron.js?url=https%3A%2F%2Fwww.upi... <script>

200 https://btloader.com/tag?o=5714937848528896&upapi=true <script>

200 https://upi.com/inc/css/site.v1773262863.css?fp=1&ss=1 <link>

200 https://a.pub.network/ <link>

200 https://a.pub.network/upi-com/cls.css <link>

200 https://static.chartbeat.com/js/chartbeat.js <script>

200 https://a.pub.network/upi-com/pubfig.min.js <script>

200 https://fonts.googleapis.com/css?family=Arimo:400,700|Montse... <link>

200 https://www.google-analytics.com <link>

200 https://www.googletagmanager.com/gtag/js?id=G-BWJ5YG01BR <script>

200 https://upi.com/favico.png <link>

200 https://rss.upi.com/news/news.rss <link>

200 https://a.pub.network/upi-com/prebid.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://a.pub.network/upi-com/pubfig.engine.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://fundingchoicesmessages.google.com/i/103512698?ers=3 <script>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://freestar.solutions.cdn.optable.co/public-assets/free... <script>

200 https://config.aps.amazon-adsystem.com/configs/0ab198dd-b265... <script>

200 https://scripts.mf.webcontentassessor.com/scripts/b16dc745cc... <script>

200 https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min... <script>

200 https://tags.crwdcntrl.net/lt/c/16576/sync.min.js <script>

200 https://cdn-ima.33across.com/ima.js <script>

200 https://cdn.id5-sync.com/api/1.0/id5-api.js <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxXvwrpuyKNi... <script>

200 https://dmp.im-apps.net/secure-signal/provider.js <script>

200 https://connectid.analytics.yahoo.com/connectId-gpt.js <script>

200 https://cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/... <script>

200 https://tags.crwdcntrl.net/lt/c/16589/sync.min.js <script>

200 https://invstatic101.creativecdn.com/encrypted-signals/encry... <script>

200 https://cdn.id5-sync.com/api/1.0/esp.js <script>

200 https://static.criteo.net/js/ld/publishertag.ids.js <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxWrA5bdTNdS... <script>

200 https://p.ad.gt/api/v1/p/474 <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxVO_Nm7K5qQ... <script>

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.upi.com/img/upi-fb.png

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is long (76 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 76 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.upi.com/img/upi-fb.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 76 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

upi.com

Top News, Latest headlines, Latest News, World News & U.S News - UPI.com

No description

Preview quality · Twitter/X F · 45/100

Title will be truncated (76 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (76 chars, max 70)
→ Shorten the title to ≤70 characters

UPI.COM

Top News, Latest headlines, Latest News, World News & U.S News - UPI.com

No description

Preview quality · Facebook D · 60/100

Title will be truncated (76 chars / 60 max)

og:title — Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
og:description — falling back from <meta name=description>
og:image — https://www.upi.com/img/upi-fb.png
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — UPI

Title will be truncated on Facebook (76 chars, max 60)
→ Shorten og:title to ≤60 characters

Top News, Latest headlines, Latest News, World News & U.S News - UPI.com

upi.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (152 chars / 150 max)

og:title — Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
og:description — falling back from <meta name=description>
og:image — https://www.upi.com/img/upi-fb.png

Description will be truncated on LinkedIn (152 chars, max 150)
→ Tighten og:description to ≤150 characters

upi.com

Top News, Latest headlines, Latest News, World News & U.S News - UPI.com

No description

Preview quality · Slack A+ · 95/100

og:title — Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
og:description — falling back from <meta name=description>
og:image — https://www.upi.com/img/upi-fb.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 72/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

40/100

Site name appears as

Page title	UPI.com
og:site_name	UPI
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "Website" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Website

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Website",
  "url": "https://www.upi.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.upi.com/",
    "url": "https://www.upi.com/"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "UPI",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.upi.com/img/upi-logo.png",
      "width": 448,
      "height": 448
    }
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.upi.com/search?ss={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.