Skip to content
https://urbanoutfitters.com

Sustainability

· 6 checks — CO2 emissions, green hosting, repeat-visit weight, carbon budget, and transfer efficiency rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
3
INFO
0
Checks
6
3 PASS 1 REVIEW 2 FIX
D
CO2 Per Page Load
Action
0.80g CO2 per view
FIX
0.80g CO2 per view
Info::
0.80g CO2 per page view
This page transfers 3.4 MB, producing an estimated 0.80g of CO2 per visit using the Sustainable Web Design model (v4). Breakdown: data center 0.02g, network 0.17g, end-user device 0.62g.
Got: 0.80g CO2 Expected: < 0.50g (sustainability target)
Info::
At 10,000 monthly views: 96.4 kg CO2/year
With 10,000 page views per month, this page would generate approximately 96.4 kg of CO2 annually — equivalent to charging 12053 smartphones.
Info::
Green hosting reduces data center emissions

0.80g

Carbon Footprint per page view

Above sustainability target (0.50g)

Cleaner than 45% of websites

Sustainable Web Design model v4 · Page size: 3.4 MB

Your site
0.80g
Top 10%
0.20g
Target
0.50g
Median website
0.60g

Energy Breakdown

Data center
0.02g
Network
0.17g
End-user device
0.62g
At 10,000 monthly views: Monthly: 8.0 kg · Annual: 96.4 kg · ≈ 12053 smartphone charges
D
Carbon Budget
Action
55th percentile
FIX
55th percentile
Warning::
0.80g CO2 — above the median website (0.60g)
Heavier than an estimated 45% of websites. Reducing page weight, optimizing images, and removing unused JavaScript would lower the carbon footprint. See the Performance tab.
Info::
Estimated 55th percentile
Compared to: top 10% = 0.20g, target = 0.50g, median = 0.60g per page view.
Top 10%
Target
Median website

0.80g

55th percentile

Cleaner than 45% of websites

Above the median website

vs Median 34% more
vs Target 61% more
B
Green Hosting
Green (hosting)
REVIEW
Green (hosting)
Info::
Google Cloud uses renewable energy
Info::
Google Cloud: Verified by the Green Web Foundation
Info::
Green hosting status based on known provider commitments
Green hosting detection uses a curated database of provider renewable energy commitments. This is not a real-time verification. For authoritative checks, visit thegreenwebfoundation.org.
Green Hosting Green Hosted
Hosting Google CloudCDN Not identified

Google Cloud: Verified by the Green Web Foundation

Based on known provider commitments. Verify at thegreenwebfoundation.org

A+
Repeat Visit Weight
98% cached
PASS
98% cached
Info::
98% reduction on repeat visits
Returning visitors download only 75 KB (vs 3476 KB first visit). 159 of 166 resources are served from browser cache, saving 0.79g CO2 per repeat visit.
Info::
Repeat visit: 0.02g CO2 (first visit: 0.80g)
First visit
3476 KB
Repeat visit
75 KB

98% reduction on repeat visits

Saving 0.79g CO2 per returning visitor

159 resources served from cache · 7 resources re-downloaded

A+
Transfer Efficiency
99% efficient
PASS
99% efficient
Info::
Transfer efficiency: 99%
Only 42 KB of potential savings identified. Your page is well-optimized for size.
99% efficient

Total waste: 42 KB (1% of page weight)

Unused JS 42 KB

0.01g unnecessary CO2 per visit

Actual transfer 3476 KB
Theoretical minimum 3434 KB
Potential savings 42 KB (0.01g CO2)

See Deep Analysis sections above for specific optimizations.

A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Google Cloud

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback