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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
70
GRADE
C
FIX
2
REVIEW
4
PASS
3
INFO
0
Checks
9
3 PASS 4 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 15 images
FIX
7 issues found across 15 images
Warning::
6 images significantly larger than display size
Resizing to display dimensions could save approximately 1164 KB.
Got: ~1164 KB wasted
Warning::
6 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
9 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 7 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 1551 KB (1.5 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.urimat.com/fileadmin/_processed_/c/2/csm_bergsee-header-1920x1080_834adf7769.jpg.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.urimat.com/fileadmin/_processed_/c/2/csm_bergsee-header-1920x1080_834adf7769.jpg.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.urimat.com/fileadmin/user_upload/start-seite-web.png
Info::
og:title is long (75 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 75 chars Expected: 25–60 chars
Info::
og:description is long (304 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 304 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: https://www.urimat.com/fileadmin/user_upload/start-seite-web.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 75 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 304 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

www.urimat.com

URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen

Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser sparen, Kosten senken und die Hygiene verbessern. Ideal für Unternehmen und öffentliche Einrichtungen, die ihre Nachhaltigkeit verbessern und ihren ökologischen Fußabdruck reduzieren möchten.

Preview quality · Twitter/X A · 90/100

Title will be truncated (77 chars / 70 max)

Description will be truncated (311 chars / 200 max)

  • twitter:card — summary
  • twitter:title — URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen
  • twitter:description — Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser spare...
  • twitter:image — https://www.urimat.com/fileadmin/_processed_/c/5/csm_start-seite-web_945e48ee11.png

  • Title will be truncated on Twitter/X (77 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (311 chars, max 200)

    → Tighten the description to ≤200 characters

WWW.URIMAT.COM

URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen

Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser sparen, Kosten senken und die Hygiene verbessern. Ideal für Unternehmen und öffentliche Einrichtungen, die ihre Nachhaltigkeit verbessern und ihren ökologischen Fußabdruck reduzieren möchten.

Preview quality · Facebook B · 75/100

Title will be truncated (77 chars / 60 max)

Description will be truncated (311 chars / 155 max)

  • og:title — URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen
  • og:description — Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser spare...
  • og:image — https://www.urimat.com/fileadmin/user_upload/start-seite-web.png
  • og:type — Website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — URIMAT Schweiz AG

  • Title will be truncated on Facebook (77 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (311 chars, max 155)

    → Tighten og:description to ≤155 characters

URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen

www.urimat.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (311 chars / 150 max)

  • og:title — URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen
  • og:description — Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser spare...
  • og:image — https://www.urimat.com/fileadmin/user_upload/start-seite-web.png

  • Description will be truncated on LinkedIn (311 chars, max 150)

    → Tighten og:description to ≤150 characters

www.urimat.com

URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen

Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser sparen, Kosten senken und die Hygiene verbessern. Ideal für Unternehmen und öffentliche Einrichtungen, die ihre Nachhaltigkeit verbessern und ihren ökologischen Fußabdruck reduzieren möchten.

Preview quality · Slack A+ · 100/100

Description will be truncated (311 chars / 300 max)

  • og:title — URIMAT: Innovative wasserlose Urinale und umweltfreundliche Sanitärlösungen
  • og:description — Entdecken Sie die innovativen wasserlosen Urinale und umweltfreundlichen Sanitärlösungen von URIMAT, die Wasser spare...
  • og:image — https://www.urimat.com/fileadmin/user_upload/start-seite-web.png

  • Long description may be shortened by Slack (311 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Rich Results Eligibility
Action
No JSON-LD found -- no rich-result eligibility
REVIEW
No JSON-LD found -- no rich-result eligibility
Info::
No JSON-LD structured data on the page
No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleURIMAT Schweiz AG
og:site_nameURIMAT Schweiz AG
twitter:siteurimat
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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