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https://usps.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.usps.com/assets/images/welcome/usps-homepage.jpg
Info::
og:title is short (14 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 14 chars Expected: 25–60 chars
Info::
og:description is long (222 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 222 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.usps.com/assets/images/welcome/usps-homepage.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 14 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 222 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

usps.com

Welcome | USPS

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (222 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Welcome | USPS
  • twitter:description — Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ...
  • twitter:image — https://www.usps.com/assets/images/welcome/usps-homepage.jpg

  • Description will be truncated on Twitter/X (222 chars, max 200)

    → Tighten the description to ≤200 characters

USPS.COM

Welcome | USPS

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

Preview quality · Facebook B · 80/100

Description will be truncated (222 chars / 155 max)

  • og:title — Welcome | USPS
  • og:description — Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ...
  • og:image — https://www.usps.com/assets/images/welcome/usps-homepage.jpg
  • og:type — article
  • og:url — https://www.usps.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (222 chars, max 155)

    → Tighten og:description to ≤155 characters

Welcome | USPS

usps.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (222 chars / 150 max)

  • og:title — Welcome | USPS
  • og:description — Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ...
  • og:image — https://www.usps.com/assets/images/welcome/usps-homepage.jpg

  • Description will be truncated on LinkedIn (222 chars, max 150)

    → Tighten og:description to ≤150 characters

usps.com

Welcome | USPS

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

Preview quality · Slack A+ · 100/100
  • og:title — Welcome | USPS
  • og:description — Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ...
  • og:image — https://www.usps.com/assets/images/welcome/usps-homepage.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@id": "https://www.usps.com/#organization",
    "@type": "Organization",
    "legalName": "United States Postal Service",
    "alternateName": "USPS",
    "url": "https://www.usps.com/",
    "logo": "https://www.usps.com/global-elements/header/images/utility-header/logo-sb.svg",
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "telephone": "+1-800-222-1811",
        "contactType": "package tracking",
        "availableLanguage": [
          "EN",
          "ES"
        ],
        "contactOpintion": "TollFree",
        "areaServed": "US"
      },
      {
        "@type": "ContactPoint",
        "telephone": "+1-800-275-8777",
        "contactType": "customer service",
        "contactOption": "TollFree",
        "availableLanguage": [
          "EN",
          "ES"
        ],
        "areaServed": "US"
      },
      {
        "@type": "ContactPoint",
        "telephone": "+1-800-877-8339",
        "contactType": "customer service",
        "contactOption": [
          "HearingImpairedSupported",
          "TollFree"
        ],
        "availableLanguage": "EN",
        "areaServed": "US"
      },
      {
        "@type": "ContactPoint",
        "telephone": "+1-800-344-7779",
        "contactType": "technical support",
        "areaServed": "US",
        "availableLanguage": [
          "EN",
          "ES"
        ]
      }
    ],
    "sameAs": [
      "https://www.facebook.com/USPS",
      "https://twitter.com/usps",
      "http://www.pinterest.com/uspsstamps/",
      "https://www.youtube.com/usps"
    ]
  },
  {
    "@context": "http://schema.org",
    "@id": "https://www.usps.com/#webpage",
    "@type": "WebPage",
    "url": "https://www.usps.com/"
  },
  {
    "@context": "http://schema.org",
    "@id": "https://www.usps.com/#website",
    "@type": "WebSite",
    "url": "https://www.usps.com/",
    "name": "USPS",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.usps.com/searchesults.htm?keyword={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titleUSPS
og:site_name—
twitter:site@USPS
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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