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https://utk.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
100
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleSearch Icon
og:site_nameUniversity of Tennessee, Knoxville
twitter:site@UTKnoxville
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

utk.edu

University of Tennessee, Knoxville

There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus home sweet home!

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

UTK.EDU

University of Tennessee, Knoxville

There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus home sweet home!

Preview quality · Facebook A+ · 100/100
  • og:title — University of Tennessee, Knoxville
  • og:description — There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus ho...
  • og:image — https://www.utk.edu/wp-content/uploads/2025/09/hero-student-life-3.jpg
  • og:type — website
  • og:url — https://www.utk.edu/
  • og:site_name — University of Tennessee, Knoxville

University of Tennessee, Knoxville

utk.edu

Preview quality · LinkedIn A+ · 100/100
  • og:title — University of Tennessee, Knoxville
  • og:description — There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus ho...
  • og:image — https://www.utk.edu/wp-content/uploads/2025/09/hero-student-life-3.jpg

utk.edu

University of Tennessee, Knoxville

There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus home sweet home!

Preview quality · Slack A+ · 100/100
  • og:title — University of Tennessee, Knoxville
  • og:description — There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus ho...
  • og:image — https://www.utk.edu/wp-content/uploads/2025/09/hero-student-life-3.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.utk.edu\/",
      "url": "https:\/\/www.utk.edu\/",
      "name": "University of Tennessee, Knoxville",
      "isPartOf": {
        "@id": "https:\/\/www.utk.edu\/#website"
      },
      "about": {
        "@id": "https:\/\/www.utk.edu\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.utk.edu\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.utk.edu\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.utk.edu\/wp-content\/uploads\/2025\/09\/hero-student-life-3.jpg",
      "datePublished": "2023-12-19T14:30:45+00:00",
      "dateModified": "2026-03-31T13:51:35+00:00",
      "description": "There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus home sweet home!",
      "breadcrumb": {
        "@id": "https:\/\/www.utk.edu\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.utk.edu\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/www.utk.edu\/#primaryimage",
      "url": "https:\/\/www.utk.edu\/wp-content\/uploads\/2025\/09\/hero-student-life-3.jpg",
      "contentUrl": "https:\/\/www.utk.edu\/wp-content\/uploads\/2025\/09\/hero-student-life-3.jpg",
      "width": 2560,
      "height": 1708,
      "caption": "Lady Vol soccer player Ally Zazzara studies with friends during an “It take a Volunteer” produced student lifestyle photoshoot inside the Zeanah Engineering Complex on August 29, 2024. Photo by Steven Bridges\/University of Tennessee."
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.utk.edu\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.utk.edu\/#website",
      "url": "https:\/\/www.utk.edu\/",
      "name": "University of Tennessee, Knoxville",
      "description": "",
      "publisher": {
        "@id": "https:\/\/www.utk.edu\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.utk.edu\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.utk.edu\/#organization",
      "name": "University of Tennessee, Knoxville",
      "url": "https:\/\/www.utk.edu\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/www.utk.edu\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.utk.edu\/wp-content\/uploads\/2026\/03\/University-CenteredLogo-RGB.png",
        "contentUrl": "https:\/\/www.utk.edu\/wp-content\/uploads\/2026\/03\/University-CenteredLogo-RGB.png",
        "width": 1607,
        "height": 1273,
        "caption": "University of Tennessee, Knoxville"
      },
      "image": {
        "@id": "https:\/\/www.utk.edu\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/UTKnoxville",
        "https:\/\/x.com\/UTKnoxville",
        "https:\/\/www.linkedin.com\/school\/university-of-tennessee-knoxville",
        "https:\/\/www.tiktok.com\/@utkvols",
        "https:\/\/www.instagram.com\/utknoxville\/",
        "https:\/\/www.youtube.com\/@UniversityTennessee"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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