Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 FIX

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.uu.se/images/18.68fc848719c987530ff27942/1772807136313/Konflikter%20mobil%20GettyImages-2248240130.webp

Missing og:title

The og:title tag controls the title shown in social sharing previews.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.uu.se/images/18.68fc848719c987530ff27942/1772807136313/Konflikter%20mobil%20GettyImages-2248240130.webp

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

uu.se

No title set

Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka för öppenhet och respekt.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from <title>
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

UU.SE

No title set

Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka för öppenhet och respekt.

Preview quality · Facebook C · 65/100

og:title — falling back from <title>
og:description — Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka...
og:image — https://www.uu.se/images/18.68fc848719c987530ff27942/1772807136313/Konflikter%20mobil%20GettyImages-2248240130.webp
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.uu.se/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No title set

uu.se

Preview quality · LinkedIn A+ · 95/100

og:title — falling back from <title>
og:description — Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka...
og:image — https://www.uu.se/images/18.68fc848719c987530ff27942/1772807136313/Konflikter%20mobil%20GettyImages-2248240130.webp

uu.se

No title set

Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka för öppenhet och respekt.

Preview quality · Slack A+ · 95/100

og:title — falling back from <title>
og:description — Vår forskning och utbildning ska göra skillnad. Vi ska stödja en hållbar utveckling, samverka med samhället och verka...
og:image — https://www.uu.se/images/18.68fc848719c987530ff27942/1772807136313/Konflikter%20mobil%20GettyImages-2248240130.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 76/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title		⚠	⚠	⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

47/100

Site name appears as

Page title	Uppsala universitet
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
og:title missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: https://uu.se/TSPD/08b91fea32ab200044fd731f716a9791e2c54e...

Found in <script src>. Returns HTTP 502.

Got: HTTP 502

200 total 193 healthy 1 broken 6 redirects

Broken Links (1)

Status	URL	Found in	Error
502	https://uu.se/TSPD/08b91fea32ab200044fd731f716a979...	`<script>`	Bad Gateway

Redirects (6)

URL	Destination	Found in
https://uu.se/apple-icon-114x114.png	https://uu.se/apple-icon-114x114.png	`<link>`
https://uu.se/apple-icon-144x144.png	https://uu.se/apple-icon-144x144.png	`<link>`
https://uu.se/apple-icon-57x57.png	https://uu.se/apple-icon-57x57.png	`<link>`
https://uu.se/apple-icon-72x72.png	https://uu.se/apple-icon-72x72.png	`<link>`
https://uu.se/favicon-16x16.png	https://uu.se/favicon-16x16.png	`<link>`
https://uu.se/android-icon-192x192.png	https://uu.se/android-icon-192x192.png	`<link>`

200 https://uu.se/sitevision/system-resource/a1232478c4e76e6681f... <link>

200 https://uu.se/2.4c73ddc2178d03ec3374a31/1776412063336/sitevi... <link>

200 https://uu.se/2.4c73ddc2178d03ec3374a31/auto/1776810575417/S... <link>

200 https://uu.se/2.4c73ddc2178d03ec3374a31/0/866/print/SiteVisi... <link>

200 https://uu.se/sitevision/system-resource/a1232478c4e76e6681f... <link>

200 https://uu.se/download/18.22a992521791cc74e741f168/175730246... <link>

200 https://uu.se/download/18.1689721317ce9d323432129a/177675884... <link>

200 https://uu.se/download/18.1691c9e917ce9a8cab921510/176536148... <link>

200 https://uu.se/download/18.4a50af2e186a1aefd8e14f91/172345448... <link>

200 https://uu.se/download/18.1fdc1e7a17ce9bd843d21409/176615013... <link>

200 https://uu.se/download/18.1691c9e917ce9a8cab921512/175074803... <link>

200 https://uu.se/download/18.1fdc1e7a17ce9bd843d21467/176154841... <link>

200 https://uu.se/download/18.4d7954aa186a19b9b5a26486/167837098... <link>

200 https://uu.se/download/18.1fdc1e7a17ce9bd843d2146a/175396737... <link>

200 https://uu.se/download/18.578a5ce118125d0fecb6daa/1655274655... <link>

200 https://uu.se/download/18.70c811ab18ecb60cae9310ab/176041616... <link>

200 https://uu.se/download/18.63be373d18002ba6e7ecb83/1649939468... <link>

200 https://uu.se/download/18.1691c9e917ce9a8cab921515/176154846... <link>

200 https://uu.se/download/18.724082a918a25ff33a216846/169321157... <link>

200 https://uu.se/download/18.2ffdaa711817ff110acd0f24/177632960... <link>

200 https://uu.se/download/18.4d1039ae18779706a0d3882f/176154849... <link>

200 https://uu.se/download/18.74423c3a18a92ebfb6051a09/172346974... <link>

200 https://uu.se/download/18.30f49183187eaded81b1c813/170124101... <link>

200 https://uu.se/download/18.5738ec5b19b355d104d15d2/1766150139... <link>

200 https://uu.se/download/18.55c61a5b18529b23d1194888/177485052... <link>

200 https://uu.se/download/18.3ecb593518bfb2bde8cd1f/17472923477... <link>

200 https://uu.se/download/18.94df54c18d54d725e91344c/1707074562... <link>

200 https://uu.se/download/18.1689721317ce9d32343212fb/177675890... <link>

200 https://uu.se/download/18.55177f18191973381ba5ab08/175396823... <link>

200 https://uu.se/download/18.1d52609317ce99039f7213fe/175439881... <link>

200 https://uu.se/download/18.1689721317ce9d32343212fc/175989802... <link>

200 https://uu.se/download/18.5cc1c33d18bfaf91fa92f21/1759121652... <link>

200 https://uu.se/download/18.1691c9e917ce9a8cab92154a/170954195... <link>

200 https://uu.se/download/18.5d01221f18002aa97581fd23/175074637... <link>

200 https://uu.se/download/18.2ce255dc18a2623ec1f97f/16928672499... <link>

200 https://uu.se/download/18.42c59fdc18bcc3ce72acca3/1753967515... <link>

200 https://uu.se/download/18.5afc0f1118c80b470232bd3/1707908507... <link>

200 https://uu.se/download/18.42c59fdc18bcc3ce72ac585/1724397985... <link>

200 https://uu.se/download/18.3b1231b7185299ce80c9b68f/167523627... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

3 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "dateModified": "2026-04-21T10:49:55.395Z"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.