Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

52/100

Site name appears as

Page title	University of Victoria
og:site_name	UVic.ca
twitter:site	@uvic
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

141 links checked, 140 healthy, 1 broken

PASS

141 links checked, 140 healthy, 1 broken

140 of 141 links are healthy

Broken link: https://www.linkedin.com/school/university-of-victoria

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

141 total 140 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
999	https://www.linkedin.com/school/university-of-vict...	`<a>`	HTTP 999

200 https://www.uvic.ca/index.php <link>

200 https://uvic.ca/assets/core-4-1/img/favicon-32.png <link>

200 https://uvic.ca/assets/core-4-1/css/core.1775167365.css <link>

200 https://uvic.ca/assets/core-4-1/css/animation/aos.1748380475... <link>

200 https://uvic.ca/_assets/css/site-styles.1776802980.css <link>

200 https://tr.snapchat.com/config/ca/daaff75c-b2d5-4f95-88a8-da... <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://connect.facebook.net/signals/config/1361514148127772... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16599159446&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-988751457&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-RFHYGQWVYB&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-M6GDR2DPK1&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-S3BQ5P9335&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-KPZ6L3G <script>

200 https://tags.srv.stackadapt.com/sa.css <link>

200 https://uvic.ca/info/terms-of-use/index.php <a>

200 https://www.uvic.ca/universitysecretary/assets/docs/policies... <a>

200 https://uvic.ca/search/people/index.php <a>

200 https://uvic.ca/search/departments/index.php <a>

200 https://uvic.ca/search/maps/index.php <a>

200 https://uvic.ca/search/buildings/index.php <a>

200 https://uvic.ca/search/rooms/index.php <a>

200 https://uvic.ca/search/a-z-list/index.php <a>

200 https://uvic.ca/index.php <a>

200 https://www.uvic.ca/assets/core-4-0/img/uvic-wordmark-colour... <img>

200 https://uvic.ca/admissions/uvic-admissions/index.php <a>

200 https://www.uvic.ca/library/ <a>

200 https://uvic.ca/search/index.php <a>

200 https://uvic.ca/cas/login?service=https%3A%2F%2Fwww.uvic.ca%... <a>

200 https://uvic.ca/tools/index.php <a>

200 https://uvic.ca/cas/logout?url=https%3A%2F%2Fwww.uvic.ca%2Fi... <a>

200 https://uvic.ca/undergraduate/index.php <a>

200 https://uvic.ca/graduate/index.php <a>

200 https://uvic.ca/law/index.php <a>

200 https://uvic.ca/admissions/continuing-studies/index.php <a>

200 https://uvic.ca/admissions/professional-development/index.ph... <a>

200 https://uvic.ca/academics/faculties-schools-and-services/ind... <a>

200 https://uvic.ca/calendar/ <a>

200 https://uvic.ca/research-innovation/research-at-uvic/index.p... <a>

200 https://uvic.ca/research-innovation/our-researchers/index.ph... <a>

200 https://uvic.ca/research-innovation/our-researchers/find-a-u... <a>

200 https://uvic.ca/research-innovation/research-centres/index.p... <a>

200 https://uvic.ca/research-innovation/research-partnerships/in... <a>

200 https://uvic.ca/research-innovation/postdoctoral-fellows/ind... <a>

200 https://uvic.ca/research-innovation/student-research-opportu... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

uvic.ca

Home - University of Victoria - University of Victoria

Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into meaningful impact.

Preview quality · Twitter/X D · 60/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — Home - University of Victoria - University of Victoria
twitter:description — falling back from og:description
twitter:image — https://www.uvic.ca/_assets/images/landing-heros/acet-fnus-3600x2025.webp

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

UVIC.CA

Home - University of Victoria - University of Victoria

Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into meaningful impact.

Preview quality · Facebook A+ · 100/100

og:title — Home - University of Victoria - University of Victoria
og:description — Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into...
og:image — https://www.uvic.ca/_assets/images/landing-heros/acet-fnus-3600x2025.webp
og:type — website
og:url — https://www.uvic.ca/index.php
og:site_name — UVic.ca

Home - University of Victoria - University of Victoria

uvic.ca

Preview quality · LinkedIn A+ · 100/100

og:title — Home - University of Victoria - University of Victoria
og:description — Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into...
og:image — https://www.uvic.ca/_assets/images/landing-heros/acet-fnus-3600x2025.webp

uvic.ca

Home - University of Victoria - University of Victoria

Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into meaningful impact.

Preview quality · Slack A+ · 100/100

og:title — Home - University of Victoria - University of Victoria
og:description — Inspired by and honouring place, we are a community-minded, globally engaged university where we transform ideas into...
og:image — https://www.uvic.ca/_assets/images/landing-heros/acet-fnus-3600x2025.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.