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https://uwm.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleHome
og:site_nameUW-Milwaukee
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

uwm.edu

Home

Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research and a welcoming campus atmosphere.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

UWM.EDU

Home

Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research and a welcoming campus atmosphere.

Preview quality · Facebook A+ · 100/100
  • og:title — Home
  • og:description — Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research ...
  • og:image — https://uwm.edu/wp-content/uploads/2023/04/uwm-art-student-with-sculpture.jpg
  • og:type — article
  • og:url — /home/
  • og:site_name — UW-Milwaukee

Home

uwm.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (151 chars / 150 max)

  • og:title — Home
  • og:description — Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research ...
  • og:image — https://uwm.edu/wp-content/uploads/2023/04/uwm-art-student-with-sculpture.jpg

  • Description will be truncated on LinkedIn (151 chars, max 150)

    → Tighten og:description to ≤150 characters

uwm.edu

Home

Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research and a welcoming campus atmosphere.

Preview quality · Slack A+ · 100/100
  • og:title — Home
  • og:description — Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research ...
  • og:image — https://uwm.edu/wp-content/uploads/2023/04/uwm-art-student-with-sculpture.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/uwm.edu\/home\/",
      "url": "https:\/\/uwm.edu\/home\/",
      "name": "UW-Milwaukee - Home",
      "isPartOf": {
        "@id": "https:\/\/uwm.edu\/#website"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/uwm.edu\/home\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/uwm.edu\/home\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/uwm.edu\/wp-content\/uploads\/2023\/04\/uwm-art-student-with-sculpture.jpg",
      "datePublished": "2024-02-16T17:56:45+00:00",
      "dateModified": "2026-04-16T15:33:57+00:00",
      "description": "Unleash your potential at the University of Wisconsin-Milwaukee. Experience academic excellence, pioneering research and a welcoming campus atmosphere.",
      "breadcrumb": {
        "@id": "https:\/\/uwm.edu\/home\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/uwm.edu\/home\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/uwm.edu\/home\/#primaryimage",
      "url": "https:\/\/uwm.edu\/wp-content\/uploads\/2023\/04\/uwm-art-student-with-sculpture.jpg",
      "contentUrl": "https:\/\/uwm.edu\/wp-content\/uploads\/2023\/04\/uwm-art-student-with-sculpture.jpg",
      "width": 1500,
      "height": 650,
      "caption": "UWM student Mich Dillon adjusts a sculpture made from a basketball shoe and hoop netting as the morning sun shines through the windows in a Kenilworth studio."
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/uwm.edu\/home\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https:\/\/uwm.edu\/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/uwm.edu\/#website",
      "url": "https:\/\/uwm.edu\/",
      "name": "UW-Milwaukee",
      "description": "",
      "publisher": {
        "@id": "https:\/\/uwm.edu\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/uwm.edu\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/uwm.edu\/#organization",
      "name": "University of Wisconsin - Milwaukee",
      "url": "https:\/\/uwm.edu\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/uwm.edu\/#\/schema\/logo\/image\/",
        "url": "https:\/\/uwm.edu\/wp-content\/uploads\/2020\/11\/uwm-seo-logo.jpg",
        "contentUrl": "https:\/\/uwm.edu\/wp-content\/uploads\/2020\/11\/uwm-seo-logo.jpg",
        "width": 225,
        "height": 224,
        "caption": "University of Wisconsin - Milwaukee"
      },
      "image": {
        "@id": "https:\/\/uwm.edu\/#\/schema\/logo\/image\/"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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