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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
D
Image Optimization
Action
4 issues found across 13 images
FIX
4 issues found across 13 images
Warning::
13 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
13 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 6 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
3 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.vanguardmexico.com/content/mx-aem/mx/es/inicio/_jcr_content/root/responsivegrid/banner_feature_47939.coreimg.jpeg/1749052692454/1362874343-1200x600.jpeg, https://www.vanguardmexico.com/content/mx-aem/mx/es/inicio/_jcr_content/root/responsivegrid/banner_feature_1684478121.coreimg.jpeg/1749052554962/homepage-adv-advisorsalpha.jpeg, https://www.vanguardmexico.com/content/mx-aem/mx/es/inicio/_jcr_content/root/responsivegrid/banner_feature.coreimg.jpeg/1745291981313/home-contact-us-687x357.jpeg.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.vanguardmexico.com

Asesoría financiera, ETF e inversiones | Vanguard Mexico

Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría financiera en México, ETFs de bajo costo y más.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Asesoría financiera, ETF e inversiones | Vanguard Mexico
  • twitter:description — Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría fi...
  • twitter:image — https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg

WWW.VANGUARDMEXICO.COM

Asesoría financiera, ETF e inversiones | Vanguard Mexico

Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría financiera en México, ETFs de bajo costo y más.

Preview quality · Facebook C · 65/100

Description will be truncated (170 chars / 155 max)

  • og:title — Asesoría financiera, ETF e inversiones | Vanguard Mexico
  • og:description — Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría fi...
  • og:image — https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.vanguardmexico.com/es/inicio
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (170 chars, max 155)

    → Tighten og:description to ≤155 characters

Asesoría financiera, ETF e inversiones | Vanguard Mexico

www.vanguardmexico.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (170 chars / 150 max)

  • og:title — Asesoría financiera, ETF e inversiones | Vanguard Mexico
  • og:description — Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría fi...
  • og:image — https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg

  • Description will be truncated on LinkedIn (170 chars, max 150)

    → Tighten og:description to ≤150 characters

www.vanguardmexico.com

Asesoría financiera, ETF e inversiones | Vanguard Mexico

Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría financiera en México, ETFs de bajo costo y más.

Preview quality · Slack A+ · 100/100
  • og:title — Asesoría financiera, ETF e inversiones | Vanguard Mexico
  • og:description — Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría fi...
  • og:image — https://www.vanguardmexico.com/content/dam/intl/americas/banners/2025/50-banner-1.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
Custom type "VideoObject" — unable to validate specific properties
Info::
2 JSON-LD blocks found
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : VideoObject
12 properties Valid
Missing or invalid @context
{
  "@context": "http://schema.org/",
  "@id": "https://fast.wistia.net/embed/iframe/sumc8oxzz9",
  "@type": "VideoObject",
  "duration": "PT1M16S",
  "name": "2696864_messages_from_salim_external_no_cc_w__no_disclosures-mp41",
  "thumbnailUrl": "https://embed-ssl.wistia.com/deliveries/e5b8b5bc8d6411b2320bea44fd3530cf.jpg?image_crop_resized=960x540",
  "embedUrl": "https://fast.wistia.net/embed/iframe/sumc8oxzz9",
  "uploadDate": "2026-07-29T18:25:45.000Z",
  "description": "a Vanguard LATAM video",
  "contentUrl": "https://embed-ssl.wistia.com/deliveries/c8edf70fc4acbd1355b7b803c823f63dcdbbf856.m3u8",
  "transcript": "Hello. I'm Salim Ramji, Vanguard's new CEO.\n\nIt's my first week here, but already Vanguard feels like home.\n\nIt's our unique structure and our client focused mission that make Vanguard like nowhere else.\n\nAnd I'm excited for where we are headed.\n\nAs the world continues to change and our clients are faced with new challenges, our work serving you is more important than ever. To ensure we are ready to meet this moment, I have three areas of focus.\n\nFirst, continue delivering for our clients, earning your trust every single day.\n\nSecond, stewarding the company's culture.\n\nWe will never deviate from Jack Bogle's original focus on taking a stand for investors and giving our clients the best chance of investment success.\n\nAnd finally, ensuring we anticipate your needs and continue to evolve our capabilities to serve you well.\n\nThank you for your trust in Vanguard. I look forward to our work together.",
  "potentialAction": {
    "@type": "SeekToAction",
    "target": "https://www.vanguardmexico.com/es/inicio?wtime={seek_to_second_number}",
    "startOffset-input": "required name=seek_to_second_number"
  }
}
Block 2 : WebSite
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.vanguardmexico.com/es/inicio",
  "url": "https://www.vanguardmexico.com/es/inicio",
  "name": "Vanguard Mexico | Asesoría financiera, ETF e inversiones",
  "description": "Vanguard Mexico, una de las compañías de inversión y fondos de inversión más grandes del mundo. Brindamos asesoría financiera en México, ETFs de bajo costo y más.",
  "inLanguage": "es-MX",
  "publisher": {
    "@type": "Organization",
    "@id": "https://www.vanguardmexico.com/es/inicio#organization"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.vanguardmexico.com/es/inicioprofessional/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

58/100

Site name appears as

Page titleVanguard Mexico
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): VideoObject, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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