Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
58/100
Site name appears as
| Page title | vic.gov.au | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks154 links checked, 153 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://www.youthcentral.vic.gov.au/ | <a> | Get "https://www.youthcentral.vic.gov.au... |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

vic.gov.au
Find, connect, shape your Victorian Government
Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- twitter:card — summary
- twitter:title — Find, connect, shape your Victorian Government
- twitter:description — Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- twitter:image — https://www.vic.gov.au/sites/default/files/2022-09/Vic_Gov_Default_Display_Image_Proper_Spacing.png

VIC.GOV.AU
Find, connect, shape your Victorian Government
Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- og:title — Find, connect, shape your Victorian Government
- og:description — Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- og:image — https://www.vic.gov.au/sites/default/files/2022-09/Vic_Gov_Default_Display_Image_Proper_Spacing.png
- og:type — website
- og:url — https://www.vic.gov.au/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Find, connect, shape your Victorian Government
vic.gov.au
- og:title — Find, connect, shape your Victorian Government
- og:description — Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- og:image — https://www.vic.gov.au/sites/default/files/2022-09/Vic_Gov_Default_Display_Image_Proper_Spacing.png
vic.gov.au
Find, connect, shape your Victorian Government
Access grants and services, find out what’s on in Victoria and have your say on government decisions.

- og:title — Find, connect, shape your Victorian Government
- og:description — Access grants and services, find out what’s on in Victoria and have your say on government decisions.
- og:image — https://www.vic.gov.au/sites/default/files/2022-09/Vic_Gov_Default_Display_Image_Proper_Spacing.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |