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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
67
GRADE
D
FIX
6
REVIEW
1
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
74
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.73 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.58 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

68 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.006

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.59 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.85 s

Page Load Progression

480 ms
961 ms
1.4 s
1.9 s
2.4 s
2.9 s
3.4 s
3.8 s
Checks
15
6 PASS 1 REVIEW 6 FIX
F
Page Weight Budget
Action
3.6 MB transferred, 197 requests
FIX
3.6 MB transferred, 197 requests
Warning::
Page weighs 11.7 MB (3.6 MB transferred)
Warning::
JavaScript is 2.7 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.7 MB
Info::
Fonts are 313 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 313 KB
Info::
CSS is 209 KB — consider purging unused styles
Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.
Got: 209 KB
Warning::
197 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.76 g CO2 per page load
3.6 MB / 2.4 MB budget
3.6 MB transferred
197 requests
0.76 g CO2 per page load
JavaScript 2.7 MiB 75%
Fonts 312.5 KiB 8%
Images 210.5 KiB 6%
CSS 209.4 KiB 6%
HTML 115.6 KiB 3%
Other 30.2 KiB 1%
Other 27.6 KiB 1%
Other 10.9 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.

Why this matters

CSS bundle is large — purge unused styles (PurgeCSS, Tailwind JIT) to reduce CSS payload.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (3.6 MiB of 3.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
JS Execution Cost
Action
2108ms total JS execution
FIX
2108ms total JS execution
Warning::
https://www.visualcapitalist.com/: 477ms CPU time
Warning::
Unattributable: 317ms CPU time
Info::
https://cdn.consentmanager.net/delivery/customdata...: 202ms CPU time
Info::
https://www.gstatic.com/recaptcha/releases/gTpTIWh...: 197ms CPU time
Info::
https://securepubads.g.doubleclick.net/pagead/mana...: 122ms CPU time
Warning::
Third-party scripts: 2108ms (100% of total)

Main Thread Breakdown

Script Evaluation 57% Other 17% Style & Layout 12% Script Parsing & Compilation 8%
ScriptTotalScriptingParse/CompileParty
https://www.visualcapitalist.com/477ms63ms19ms3rd
Unattributable317ms68ms0ms3rd
https://cdn.consentmanager.net/delivery/customdata/bV8xLndfODY2ODUucl9HRFBSLmxfZW4uZF8zNDc0Mi54XzEwMi52LnAudF8zNDc0Mi54dF8xNTA.js202ms194ms2ms3rd
https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js197ms166ms22ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js122ms107ms13ms3rd
https://js.hs-analytics.net/analytics/1776807000000/23515301.js122ms88ms2ms3rd
https://www.visualcapitalist.com/wp-content/plugins/wp-smush-pro/app/assets/js/smush-lazy-load.min.js?ver=3.16.11108ms43ms0ms3rd
https://www.visualcapitalist.com/cdn-cgi/challenge-platform/scripts/jsd/main.js105ms100ms1ms3rd
https://ads.adthrive.com/sites/684a132c36d25353e85c0f21/ads.min.js?referrer=https%3A%2F%2Fwww.visualcapitalist.com%2F&cb=1090ms65ms2ms3rd
https://ads.adthrive.com/builds/core/08b4265/es2018/js/adthrive.min.js?deployment=2026-04-21-09:ada-1811:08b4265:4&bucket=flex-63&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,consentManagerCMP,cv2,dlc,es2021,hb_crid,i262,ld,nvc,ok,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rpr,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,amazonLoad,ttdSync&siteid=684a132c36d25353e85c0f2189ms45ms39ms3rd

Showing top 10 of 14 scripts

F
JS Bundles
Action
70 scripts, 1.3 MB unused
FIX
70 scripts, 1.3 MB unused
Warning::
https://www.gstatic.com/recaptcha/releases/gTpTIWh...: 177 KB unused (49%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.gstatic.com/recaptcha/releases/gTpTIWh...: 177 KB unused (49%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.gstatic.com/recaptcha/releases/gTpTIWh...: 177 KB unused (49%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://ads.adthrive.com/builds/core/08b4265/es201...: 159 KB unused (43%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 129 KB unused (69%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 1.3 MB
1330 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js362 KB177 KB (49%)✓3rd
https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js0 KB177 KB (49%)✓3rd
https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js362 KB177 KB (49%)✓3rd
https://ads.adthrive.com/builds/core/08b4265/es2018/js/adthrive.min.js?deployment=2026-04-21-09:ada-1811:08b4265:4&bucket=flex-63&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,consentManagerCMP,cv2,dlc,es2021,hb_crid,i262,ld,nvc,ok,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rpr,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,amazonLoad,ttdSync&siteid=684a132c36d25353e85c0f21369 KB159 KB (43%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js188 KB129 KB (69%)✓3rd
https://ads.adthrive.com/builds/core/08b4265/gdpr/vendor/prebid/es2018/prebid.min.js159 KB115 KB (72%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-1B99724QMQ&cx=c&gtm=4e64h1h1175 KB67 KB (38%)✓3rd
https://www.googletagmanager.com/gtag/destination?id=AW-455442565&cx=c&gtm=4e64h1h1137 KB66 KB (48%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WPLJ6VN157 KB63 KB (41%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-VLTEFFXVH3&cx=c&gtm=4e64h1h1153 KB61 KB (40%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
197 resources · 3.6 MB · 1.3 MB savings available
FIX
197 resources · 3.6 MB · 1.3 MB savings available
Warning::
Page weight 2.6 MB over 1MB target
Got: 3.6 MB Expected: ≤ 1 MB
Info::
~1.3 MB of savings available
Warning::
196 third-party resources (100% of weight)
Info::
3 resources over 200KB
197 resources · 3.6 MiB · 196 third-party 2.6 MiB over 1MB target
JavaScript 75% · 2.7 MiB
Font 8% · 312.5 KiB
Image 6% · 216.3 KiB
CSS 6% · 209.4 KiB
Document 3% · 116.0 KiB
Other 2% · 58.2 KiB

~1.3 MiB of savings available

Remove unused JavaScript: 1.3 MiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
42 images, 0 KB saveable
REVIEW
42 images, 0 KB saveable
Warning::
https://www.visualcapitalist.com/wp-content/upload... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
42 images 210 KB
0 oversized -0 KB
19 legacy format
1 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
9 fonts (313 KB)
PASS
9 fonts (313 KB)
Info::
9 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

9

313 KB total

Render-blocking

0

of 9

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s 1.5 s 2.0 s 2.5 s FCP 1.7 s LCP 2.6 shttps://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9E4kDNxMZdWfMOD5Vvl4jLazX3dA.woff2va9E4kDNxMZdWfMOD5Vvl4j... https://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9E4kDNxMZdWfMOD5Vvl4jLazX3dA.woff2 — 17.6 KiB — 34 ms — font-display: swaphttps://www.visualcapitalist.com/wp-content/themes/zox-news-child/font-awesome/fonts/fontawesome-webfont.woff2?v=4.6.3fontawesome-webfont.woff2 https://www.visualcapitalist.com/wp-content/themes/zox-news-child/font-awesome/fonts/fontawesome-webfont.woff2?v=4.6.3 — 70.7 KiB — 33 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/notoserif/v33/ga6daw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTYf6D33WsNFH.woff2ga6daw1J5X9T9RW6j9bNVls... https://www.visualcapitalist.com/fonts.gstatic.com/s/notoserif/v33/ga6daw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTYf6D33WsNFH.woff2 — 36.3 KiB — 46 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9B4kDNxMZdWfMOD5VnZKveRhf6Xl7Glw.woff2va9B4kDNxMZdWfMOD5VnZKv... https://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9B4kDNxMZdWfMOD5VnZKveRhf6Xl7Glw.woff2 — 17.9 KiB — 44 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9B4kDNxMZdWfMOD5VnLK3eRhf6Xl7Glw.woff2va9B4kDNxMZdWfMOD5VnLK3... https://www.visualcapitalist.com/fonts.gstatic.com/s/firasans/v18/va9B4kDNxMZdWfMOD5VnLK3eRhf6Xl7Glw.woff2 — 17.8 KiB — 34 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/encodesanssemicondensed/v11/3qT7oiKqnDuUtQUEHMoXcmspmy55SFWrXFRp9FTOG1Qt0dFAZ9XCT0mq.woff23qT7oiKqnDuUtQUEHMoXcms... https://www.visualcapitalist.com/fonts.gstatic.com/s/encodesanssemicondensed/v11/3qT7oiKqnDuUtQUEHMoXcmspmy55SFWrXFRp9FTOG1Qt0dFAZ9XCT0mq.woff2 — 17.1 KiB — 48 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/notoserif/v33/ga6daw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTYeGD33WsNFHuQk.woff2ga6daw1J5X9T9RW6j9bNVls... https://www.visualcapitalist.com/fonts.gstatic.com/s/notoserif/v33/ga6daw1J5X9T9RW6j9bNVls-hfgvz8JcMofYTYeGD33WsNFHuQk.woff2 — 64.1 KiB — 57 ms — font-display: swaphttps://fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2KFO7CnqEu92Fr1ME7kSn66a... https://fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2 — 33.9 KiB — 75 ms — font-display: swaphttps://www.visualcapitalist.com/fonts.gstatic.com/s/roboto/v51/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2KFO7CnqEu92Fr1ME7kSn66a... https://www.visualcapitalist.com/fonts.gstatic.com/s/roboto/v51/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2 — 37.1 KiB — 35 ms — font-display: swap
va9E4kDNxMZdWfMOD5Vvl4j... woff2 swap
Size 18 KB
Load time 34 ms
Start 633 ms
Risk FOUT — text flashes from fallback to web font
fontawesome-webfont.woff2 woff2 swap
Size 71 KB
Load time 33 ms
Start 634 ms
Risk FOUT — text flashes from fallback to web font
ga6daw1J5X9T9RW6j9bNVls... woff2 swap
Size 36 KB
Load time 46 ms
Start 634 ms
Risk FOUT — text flashes from fallback to web font
va9B4kDNxMZdWfMOD5VnZKv... woff2 swap
Size 18 KB
Load time 44 ms
Start 634 ms
Risk FOUT — text flashes from fallback to web font
va9B4kDNxMZdWfMOD5VnLK3... woff2 swap
Size 18 KB
Load time 34 ms
Start 634 ms
Risk FOUT — text flashes from fallback to web font
3qT7oiKqnDuUtQUEHMoXcms... woff2 swap
Size 17 KB
Load time 48 ms
Start 635 ms
Risk FOUT — text flashes from fallback to web font
ga6daw1J5X9T9RW6j9bNVls... woff2 swap
Size 64 KB
Load time 57 ms
Start 636 ms
Risk FOUT — text flashes from fallback to web font
KFO7CnqEu92Fr1ME7kSn66a... woff2 swap
Size 34 KB
Load time 75 ms
Start 2.0 s
Risk FOUT — text flashes from fallback to web font
KFO7CnqEu92Fr1ME7kSn66a... woff2 swap
Size 37 KB
Load time 35 ms
Start 2.3 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
197 requests over 3486ms
INFO
0 ms 1.0 s 2.0 s 3.0 s FCP 1.7 s LCP 2.6 shttps://visualcapitalist.com// https://visualcapitalist.com/ — 301 — 469 B — 277 ms — h3https://www.visualcapitalist.com/www.visualcapitalist.com/ https://www.visualcapitalist.com/ — 200 — 88.0 KiB — 153 ms — h3https://chimpstatic.com/mcjs-connected/js/users/787ca025a48482a42656aec0f/5fb821d9ad3538e4a616aa8ed.jschimpstatic.com/mcjs-connected/js/u... https://chimpstatic.com/mcjs-connected/js/users/787ca025a48482a42656aec0f/5fb821d9ad3538e4a616aa8ed.js — 200 — 1.1 KiB — 43 ms — http/1.1https://www.googletagmanager.com/gtm.js?id=GTM-WPLJ6VNwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-WPLJ6VN — 200 — 157.0 KiB — 174 ms — h2https://www.visualcapitalist.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.5www.visualcapitalist.com/wp-include... https://www.visualcapitalist.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.5 — 200 — 15.8 KiB — 70 ms — h3https://www.visualcapitalist.com/wp-content/plugins/woocommerce-memberships/assets/css/blocks/wc-memberships-blocks.min.css?ver=1.28.1www.visualcapitalist.com/wp-content... https://www.visualcapitalist.com/wp-content/plugins/woocommerce-memberships/assets/css/blocks/wc-memberships-blocks.min.css?ver=1.28.1 — 200 — 1.8 KiB — 42 ms — h3https://www.visualcapitalist.com/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17www.visualcapitalist.com/wp-include... https://www.visualcapitalist.com/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17 — 200 — 3.0 KiB — 51 ms — h3https://www.visualcapitalist.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.8.5www.visualcapitalist.com/wp-include... https://www.visualcapitalist.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.8.5 — 200 — 1.6 KiB — 42 ms — h3https://www.visualcapitalist.com/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=10.6.2www.visualcapitalist.com/wp-content... https://www.visualcapitalist.com/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=10.6.2 — 200 — 3.9 KiB — 42 ms — h3https://www.visualcapitalist.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=10.6.2www.visualcapitalist.com/wp-content... https://www.visualcapitalist.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=10.6.2 — 200 — 11.7 KiB — 67 ms — h3https://www.visualcapitalist.com/wp-includes/css/dist/components/style.min.css?ver=6.8.5www.visualcapitalist.com/wp-include... https://www.visualcapitalist.com/wp-includes/css/dist/components/style.min.css?ver=6.8.5 — 200 — 13.6 KiB — 69 ms — h3https://www.visualcapitalist.com/wp-content/plugins/woocommerce-subscriptions/assets/css/gifting/shortcode-checkout.css?ver=10.6.2www.visualcapitalist.com/wp-content... 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https://region1.google-analytics.com/g/collect?v=2&tid=G-1B99724QMQ&gtm=45je64h1h1v888909656za20gzb831099312zd831099312&_p=1776807333088&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10v5r&gdid=dMzk4MW&_eu=AAAAAGA&are=1&cid=904399994.1776807335&frm=0&ni=1&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&gaf=2&_s=2&tag_exp=0~115616986~115938466~115938468~117266400&sid=1776807334&sct=1&seg=0&dl=https%3A%2F%2Fwww.visualcapitalist.com%2F&dt=Visual%20Capitalist&en=advanced_ads_impression&_ee=1&ep.transport_type=beacon&ep.event_category=Advanced%20Ads&ep.event_label=%5B197994%5D%20Terzo%20AI%20Week%202026%20%5BTER02%5D%20April%2020-26%20-%20Takeover&_et=5&tfd=2738 — 204 — 48 B — 51 ms — h2https://region1.google-analytics.com/g/collect?v=2&tid=G-1B99724QMQ&gtm=45je64h1h1v888909656za20gzb831099312zd831099312&_p=1776807333088&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10v5r&gdid=dMzk4MW&_eu=AAgAAGA&_prs=wg&are=1&cid=904399994.1776807335&frm=0&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&gaf=2&_s=3&tag_exp=0~115616986~115938466~115938468~117266400&cu=USD&sid=1776807334&sct=1&seg=0&dl=https%3A%2F%2Fwww.visualcapitalist.com%2F&dt=Visual%20Capitalist&en=viscap_visits&_c=1&ep.transport_type=beacon&epn.value=0&_et=19&tfd=2739region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-1B99724QMQ&gtm=45je64h1h1v888909656za20gzb831099312zd831099312&_p=1776807333088&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10v5r&gdid=dMzk4MW&_eu=AAgAAGA&_prs=wg&are=1&cid=904399994.1776807335&frm=0&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&gaf=2&_s=3&tag_exp=0~115616986~115938466~115938468~117266400&cu=USD&sid=1776807334&sct=1&seg=0&dl=https%3A%2F%2Fwww.visualcapitalist.com%2F&dt=Visual%20Capitalist&en=viscap_visits&_c=1&ep.transport_type=beacon&epn.value=0&_et=19&tfd=2739 — 204 — 48 B — 49 ms — h2https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gptsecurepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gpt — 200 — 23.0 KiB — 39 ms — h3https://id5-sync.com/bounceid5-sync.com/bounce https://id5-sync.com/bounce — 200 — 532 B — 29 ms — h2https://lbs.eu-1-id5-sync.com/lbs/v1lbs.eu-1-id5-sync.com/lbs/v1 https://lbs.eu-1-id5-sync.com/lbs/v1 — 200 — 169 B — 110 ms — h2https://lb.eu-1-id5-sync.com/lb/v1lb.eu-1-id5-sync.com/lb/v1 https://lb.eu-1-id5-sync.com/lb/v1 — 200 — 354 B — 109 ms — h2https://d0.eu-3-id5-sync.com/d0.eu-3-id5-sync.com/ https://d0.eu-3-id5-sync.com/ — 200 — 143 B — 114 ms — h2https://d1.eu-3-id5-sync.com/d1.eu-3-id5-sync.com/ https://d1.eu-3-id5-sync.com/ — 200 — 143 B — 118 ms — h2https://d2.eu-3-id5-sync.com/d2.eu-3-id5-sync.com/ https://d2.eu-3-id5-sync.com/ — 200 — 143 B — 111 ms — h2https://d3.eu-3-id5-sync.com/d3.eu-3-id5-sync.com/ https://d3.eu-3-id5-sync.com/ — 200 — 143 B — 108 ms — h2https://d4.eu-3-id5-sync.com/d4.eu-3-id5-sync.com/ https://d4.eu-3-id5-sync.com/ — 200 — 143 B — 114 ms — h2https://d5.eu-3-id5-sync.com/d5.eu-3-id5-sync.com/ https://d5.eu-3-id5-sync.com/ — 200 — 143 B — 115 ms — h2https://d6.eu-3-id5-sync.com/d6.eu-3-id5-sync.com/ https://d6.eu-3-id5-sync.com/ — 200 — 143 B — 108 ms — h2https://d7.eu-3-id5-sync.com/d7.eu-3-id5-sync.com/ https://d7.eu-3-id5-sync.com/ — 200 — 143 B — 115 ms — h2https://d0.eu-4-id5-sync.com/d0.eu-4-id5-sync.com/ https://d0.eu-4-id5-sync.com/ — 200 — 143 B — 117 ms — h2https://d1.eu-4-id5-sync.com/d1.eu-4-id5-sync.com/ https://d1.eu-4-id5-sync.com/ — 200 — 143 B — 119 ms — h2https://d2.eu-4-id5-sync.com/d2.eu-4-id5-sync.com/ https://d2.eu-4-id5-sync.com/ — 200 — 143 B — 120 ms — h2https://d3.eu-4-id5-sync.com/d3.eu-4-id5-sync.com/ https://d3.eu-4-id5-sync.com/ — 200 — 143 B — 101 ms — h2https://d4.eu-4-id5-sync.com/d4.eu-4-id5-sync.com/ https://d4.eu-4-id5-sync.com/ — 200 — 143 B — 102 ms — h2https://d5.eu-4-id5-sync.com/d5.eu-4-id5-sync.com/ https://d5.eu-4-id5-sync.com/ — 200 — 143 B — 102 ms — h2https://d6.eu-4-id5-sync.com/d6.eu-4-id5-sync.com/ https://d6.eu-4-id5-sync.com/ — 200 — 143 B — 106 ms — h2https://d7.eu-4-id5-sync.com/d7.eu-4-id5-sync.com/ https://d7.eu-4-id5-sync.com/ — 200 — 143 B — 103 ms — h2https://id5-sync.com/gm/v3id5-sync.com/gm/v3 https://id5-sync.com/gm/v3 — 200 — 847 B — 27 ms — h2https://pagead2.googlesyndication.com/pagead/ping?e=1pagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/ping?e=1 — 204 — 20 B — 50 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 2108ms · 1270KB · $12/mo
www.visualcapitalist.com
Other
Costly
Execution 477ms
Transfer 88 KB
Monthly Cost $3/mo
Unattributable
Other
Costly
Execution 317ms
Transfer 0 KB
Monthly Cost $2/mo
cdn.consentmanager.net
Other
Costly
Execution 202ms
Transfer 22 KB
Monthly Cost $1/mo
www.gstatic.com
Other
Optional
Execution 197ms
Transfer 0 KB
Unused 49%
Monthly Cost $1/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 122ms
Transfer 188 KB
Unused 69%
Monthly Cost $1/mo
HubSpot Analytics
Analytics
Optional
Execution 122ms
Transfer 42 KB
Monthly Cost $1/mo
www.visualcapitalist.com
Other
Optional
Execution 108ms
Transfer 4 KB
Monthly Cost $1/mo
www.visualcapitalist.com
Other
Optional
Execution 105ms
Transfer 0 KB
Monthly Cost $1/mo
ads.adthrive.com
Other
Optional
Execution 90ms
Transfer 34 KB
Monthly Cost $1/mo
ads.adthrive.com
Other
Optional
Execution 89ms
Transfer 369 KB
Unused 43%
Monthly Cost $1/mo
www.visualcapitalist.com
Other
Optional
Execution 78ms
Transfer 31 KB
Monthly Cost $0/mo
Google Tag Manager
Tag Manager
Optional
Execution 75ms
Transfer 157 KB
Unused 41%
Monthly Cost $0/mo
ads.adthrive.com
Other
Optional
Execution 65ms
Transfer 159 KB
Unused 72%
Monthly Cost $0/mo
Google Tag Manager
Tag Manager
Optional
Execution 63ms
Transfer 175 KB
Unused 38%
Monthly Cost $0/mo

These scripts may cost more than they're worth

  • www.visualcapitalist.com adds 477ms and costs ~$3/month
  • Unattributable adds 317ms and costs ~$2/month
  • cdn.consentmanager.net adds 202ms and costs ~$1/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.visualcapitalist.com takes 477ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 317ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cdn.consentmanager.net takes 202ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

69% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

72% of ads.adthrive.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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