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https://vogue.co.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page titleLargeChevron
og:site_nameBritish Vogue
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is long (72 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 72 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 72 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

vogue.co.uk

British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers

No description

Preview quality · Twitter/X F · 35/100

Title will be truncated (72 chars / 70 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — falling back from og:image
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (72 chars, max 70)

    → Shorten the title to ≤70 characters

VOGUE.CO.UK

British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers

No description

Preview quality · Facebook B · 80/100

Title will be truncated (72 chars / 60 max)

  • og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
  • og:description — Add og:description to give the preview body text
  • og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png
  • og:type — website
  • og:url — https://www.vogue.co.uk/
  • og:site_name — British Vogue
  • Title will be truncated on Facebook (72 chars, max 60)

    → Shorten og:title to ≤60 characters

British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers

vogue.co.uk

Preview quality · LinkedIn A · 85/100
  • og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
  • og:description — Add og:description to give the preview body text
  • og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png

vogue.co.uk

British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers

No description

Preview quality · Slack A · 85/100
  • og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
  • og:description — Add og:description to give the preview body text
  • og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 71/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "British Vogue",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.vogue.co.uk/verso/static/vogue-global/assets/logo-seo.png",
      "width": "500px",
      "height": "152px"
    },
    "url": "https://www.vogue.co.uk"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.vogue.co.uk",
    "name": "British Vogue",
    "headline": "British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.vogue.co.uk/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Inside Jack Whitehall And Roxy Horner’s Country Wedding: 2 Dresses, An 8-Tier Cake And Lots Of “Blubbing”",
        "url": "https://www.vogue.co.uk/gallery/jack-whitehall-roxy-horner-wedding",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "“It’s Fun To Flip The Form”: Charli XCX Lets *Vogue* In On Her Rock Reinvention",
        "url": "https://www.vogue.co.uk/article/charli-xcx-british-vogue-interview",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Victoria Beckham’s Gap Collaboration Is Coming –&nbsp;Here’s What You Need To Know",
        "url": "https://www.vogue.co.uk/article/victoria-beckham-gap-collaboration",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Charli XCX Is British *Vogue*’s May 2026 Cover Star",
        "url": "https://www.vogue.co.uk/article/editors-letter-british-vogue-may-2026",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Celebrity Coachella 2026 Outfits: Sabrina, Madonna And More",
        "url": "https://www.vogue.co.uk/gallery/coachella-celebrity-outfits-2026",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "All Of The *Devil Wears Prada 2* Fashions So Far",
        "url": "https://www.vogue.co.uk/gallery/all-of-the-devil-wears-prada-2-premiere-fashions-so-far",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Love Them Or Hate Them, The Boho Jelly Sandal Is Summer’s Most Surprising Wedding-Guest Shoe",
        "url": "https://www.vogue.co.uk/article/jelly-heels-wedding-guest-shoe",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Key Spring/Summer 2026 Trends To Shop Now",
        "url": "https://www.vogue.co.uk/article/spring-summer-2026-fashion-trends",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Kate Marks Queen Elizabeth’s 100th Birthday Wearing The Late Monarch’s Pearls",
        "url": "https://www.vogue.co.uk/article/kate-middleton-queen-pearls-centenary",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best *The Devil Wears Prada* Look Didn’t Even Make It To The Premiere",
        "url": "https://www.vogue.co.uk/article/the-best-devil-wears-prada-premiere-look",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Laura Harrier Says Long Live Naked Dressing",
        "url": "https://www.vogue.co.uk/article/laura-harrier-naked-dressing",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "20 Years On, Kate Moss’s Spring-In-The-City Uniform Still Hits",
        "url": "https://www.vogue.co.uk/article/kate-moss-loewe-amazona-180-it-bag",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Are You Ready For The Return Of Cleavage?",
        "url": "https://www.vogue.co.uk/article/return-of-cleavage",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "On What Would Have Been Her 100th Birthday, A Detailed Look At Queen Elizabeth II’s Life In Style",
        "url": "https://www.vogue.co.uk/gallery/style-file-the-queen",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Meet Charlotte Boggia, The Manchester Model Going Supernova",
        "url": "https://www.vogue.co.uk/article/charlotte-boggia-model-interview",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Fashion’s Favourite Foodie Laila Gohar’s Arket Collaboration Has Arrived",
        "url": "https://www.vogue.co.uk/article/laila-gohar-arket-collection",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "24 New Arrivals We’re Loving This Week",
        "url": "https://www.vogue.co.uk/shopping/new-arrivals",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "10 Items You Need For A ‘90s-Inspired Capsule Wardrobe",
        "url": "https://www.vogue.co.uk/article/90s-capsule-wardrobe",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Victoria Beckham’s Gap Collaboration Is Coming –&nbsp;Here’s What You Need To Know",
        "url": "https://www.vogue.co.uk/article/victoria-beckham-gap-collaboration",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "I Tried On The Best Uniqlo Trousers For Spring So You Don’t Have To",
        "url": "https://www.vogue.co.uk/article/best-uniqlo-trousers",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.vogue.co.uk"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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