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https://vulture.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.www.vulture.com/",
    "name": "Vulture",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.www.vulture.com/search.html?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org/",
    "@type": "NewsMediaOrganization",
    "@id": "https://vulture.com/#publisher",
    "name": "Vulture",
    "url": "https://www.vulture.com/",
    "description": "Launched with a focus on TV recaps and general Hollywood news, Vulture has grown into a destination where visitors can find comprehensive coverage and analysis of the best TV, movies, music, art, books, theater, comedy, podcasts, among other media and pursuits, all delivered with wit, insight, criticism, and the appropriate amount of appreciation.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://assets.nymag.com/media/sites/vulture/icon.196x196.png",
      "height": 196,
      "width": 196
    },
    "ethicsPolicy": "https://corp.voxmedia.com/ethics/",
    "diversityPolicy": "https://diversity.voxmedia.com/",
    "masthead": "https://www.vulture.com/about-us/",
    "foundingDate": "2007-04-24",
    "founder": [
      {
        "@type": "Person",
        "name": "Adam Moss"
      },
      {
        "@type": "Person",
        "name": "Melissa Maerz"
      },
      {
        "@type": "Person",
        "name": "Dan Kois"
      },
      {
        "@type": "Person",
        "name": "Ben Williams"
      }
    ],
    "employee": [
      {
        "@type": "Person",
        "name": "Neil Janowitz"
      },
      {
        "@type": "Person",
        "name": "Jerry Saltz"
      },
      {
        "@type": "Person",
        "name": "E. Alex Jung"
      },
      {
        "@type": "Person",
        "name": "Nate Jones"
      },
      {
        "@type": "Person",
        "name": "Kathryn VanArendonk"
      },
      {
        "@type": "Person",
        "name": "Craig Jenkins"
      },
      {
        "@type": "Person",
        "name": "Andrea Long Chu"
      },
      {
        "@type": "Person",
        "name": "Lila Shapiro"
      },
      {
        "@type": "Person",
        "name": "Angelica Jade Bastién"
      },
      {
        "@type": "Person",
        "name": "Rachel Handler"
      }
    ],
    "ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
    "sameAs": [
      "https://en.wikipedia.org/wiki/New_York_(magazine)#Vulture",
      "https://www.facebook.com/Vulture/",
      "https://twitter.com/vulture",
      "https://www.instagram.com/vulture",
      "https://www.youtube.com/channel/UCG-cY3xD3S-oEkdM_5xHMxw",
      "https://www.tiktok.com/@vulture"
    ],
    "knowsAbout": [
      {
        "@type": "Thing",
        "name": "TV"
      },
      {
        "@type": "Thing",
        "name": "television"
      },
      {
        "@type": "Thing",
        "name": "television news"
      },
      {
        "@type": "Thing",
        "name": "film"
      },
      {
        "@type": "Thing",
        "name": "movies"
      },
      {
        "@type": "Thing",
        "name": "music"
      },
      {
        "@type": "Thing",
        "name": "art"
      },
      {
        "@type": "Thing",
        "name": "book reviews"
      },
      {
        "@type": "Thing",
        "name": "theater"
      },
      {
        "@type": "Thing",
        "name": "Broadway"
      },
      {
        "@type": "Thing",
        "name": "comedy"
      },
      {
        "@type": "Thing",
        "name": "podcasts"
      },
      {
        "@type": "Thing",
        "name": "recaps"
      },
      {
        "@type": "Thing",
        "name": "TV recaps"
      },
      {
        "@type": "Thing",
        "name": "reviews"
      },
      {
        "@type": "Thing",
        "name": "film reviews"
      },
      {
        "@type": "Thing",
        "name": "tv show reviews"
      },
      {
        "@type": "Thing",
        "name": "online culture"
      },
      {
        "@type": "Thing",
        "name": "internet culture"
      },
      {
        "@type": "Thing",
        "name": "award shows"
      },
      {
        "@type": "Thing",
        "name": "media news"
      },
      {
        "@type": "Thing",
        "name": "entertainment news"
      },
      {
        "@type": "Thing",
        "name": "reality TV"
      },
      {
        "@type": "Thing",
        "name": "pop culture"
      },
      {
        "@type": "Thing",
        "name": "streaming news"
      },
      {
        "@type": "Thing",
        "name": "movie recommendations"
      },
      {
        "@type": "Thing",
        "name": "tv show recommendations"
      },
      {
        "@type": "Thing",
        "name": "oscars"
      }
    ],
    "award": [
      "New York Magazine, including Vulture, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, 2022, and 2023, and Vulture was part of New York’s submission for its 2018 National Magazine Award win for Best Website. Vulture and New York’s art critic, Jerry Saltz, won the 2018 Pulitzer Prize for Criticism, an award that the site’s pop-music critic Craig Jenkins was a finalist for in 2021. Saltz’s writing for Vulture and New York also won the National Magazine Award for Leisure Interests in 2019 and for Columns and Commentary in 2015. Vulture critic Angelica Jade Bastién was a finalist for the National Magazine Award in Essays and Criticism in 2022, along with features writer E. Alex Jung in Profile Writing."
    ],
    "parentOrganization": {
      "@type": "Organization",
      "@id": "https://nymag.com/#publisher",
      "name": "New York Magazine",
      "url": "https://nymag.com",
      "sameAs": [
        "https://en.wikipedia.org/wiki/New_York_(magazine)",
        "https://www.wikidata.org/wiki/Q1507987",
        "https://www.facebook.com/NewYorkMag/",
        "https://twitter.com/NYMag",
        "https://www.instagram.com/nymag",
        "https://www.youtube.com/user/NewYorkMagazine",
        "https://www.linkedin.com/company/new-york-magazine/"
      ],
      "logo": {
        "@type": "ImageObject",
        "url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
        "height": 196,
        "width": 196
      }
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleThe Feed
og:site_nameVulture
twitter:site@vulture
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png
Info::
og:title is long (69 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 69 chars Expected: 25–60 chars
URL: https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 69 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

vulture.com

Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
  • twitter:description — Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, t...
  • twitter:image — https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png

VULTURE.COM

Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.

Preview quality · Facebook A · 90/100

Title will be truncated (69 chars / 60 max)

Description will be truncated (195 chars / 155 max)

  • og:title — Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
  • og:description — Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, t...
  • og:image — https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png
  • og:type — blog
  • og:url — https://www.vulture.com/
  • og:site_name — Vulture
  • Title will be truncated on Facebook (69 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (195 chars, max 155)

    → Tighten og:description to ≤155 characters

Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art

vulture.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (195 chars / 150 max)

  • og:title — Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
  • og:description — Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, t...
  • og:image — https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png
  • Description will be truncated on LinkedIn (195 chars, max 150)

    → Tighten og:description to ≤150 characters

vulture.com

Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art

Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, theater, comedy, podcasts, celebrities, and the entertainment industry itself.

Preview quality · Slack A+ · 100/100
  • og:title — Vulture - Entertainment News - TV, Movies, Music, Books, Theater, Art
  • og:description — Vulture is a New York Magazine site providing continuous entertainment news covering TV, movies, music, art, books, t...
  • og:image — https://assets.nymag.com/media/sites/vulture/icon.1500x1500.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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