https://walmart.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
95
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
76 PASS
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.walmart.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://walmart.com Canonical https://www.walmart.com/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: Walmart | Save Money. Live better.
Info::
Title length (34 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title
"Walmart | Save Money. Live better."
34 characters Optimal ✓
Title: Walmart | Save Money. Live better.
H1: Walmart | Save Money. Live better.
Match: Similar ✓
Robots: Indexable (no restrictions)
Consider differentiating — the title is for search results, the H1 is for the page.
Why this matters
Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).
Learn more ▾ ▴
Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.
Source: Google Search Central / on-page SEO
AContent Depth6048 words, Fairly DifficultPASS
Content Depth
6048 words, Fairly Difficult
6048 words, Fairly Difficult
Info::
Page has 6048 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Difficult (grade 8)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 8
Text-to-HTML Ratio
3% text 97% HTML
37 KB / 1461 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links290 internal, 393 externalPASS
Internal Links
290 internal, 393 external
290 internal, 393 external
Info::
290 internal links (42%)
Info::
98% of links use descriptive anchor text
Info::
Page has 683 links — consider reducing
Info::
290 internal / 393 external links
Link Distribution
42% internal (290) 58% external (393)
Anchor Text Quality
671 Descriptive 2 Generic 10 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | 52 | |
| 2 | # | 8 |
| 3 | /ip/Scent-Theory-Hand-Sanitizer-Spray-Brazilian-Coconut-1-fl-oz/11609461276?athAsset=eyJhdGhjcGlkIjoiMTE2MDk0NjEyNzYiLCJhdGhzdGlkIjoiQ1MwMjAiLCJhdGhhbmNpZCI6Ikl0ZW1DYXJvdXNlbCIsImF0aHJrIjowLjB9&athena=true | 2 |
| 4 | /ip/MS-BOUCLE-CHE-IVO-TH/5994141735?athAsset=eyJhdGhjcGlkIjoiNTk5NDE0MTczNSIsImF0aHN0aWQiOiJDUzAyMCIsImF0aGFuY2lkIjoiUHJpc21IZXJvQ2Fyb3VzZWwiLCJhdGhyayI6MC4wfQ==&athena=true&athbdg=L1400 | 2 |
| 5 | /ip/Mainstays-6-x-18-Violet-Knit-Bolster-Decorative-Pillow/17218959743?athAsset=eyJhdGhjcGlkIjoiMTcyMTg5NTk3NDMiLCJhdGhzdGlkIjoiQ1MwMjAiLCJhdGhhbmNpZCI6IlByaXNtSGVyb0Nhcm91c2VsIiwiYXRocmsiOjAuMH0=&athena=true&athbdg=L1400 | 2 |
| 6 | /ip/MR-COVER-Patio-Chair-Cover-Waterproof-UV-Resistant-Outdoor-Lawn-Patio-Furniture-Protective-Cover-600D-Heavy-Duty-Oxford-Cloth-Windproof-Garden-Lounge/17740019270?athAsset=eyJhdGhjcGlkIjoiMTc3NDAwMTkyNzAiLCJhdGhzdGlkIjoiQ1MwMjAiLCJhdGhhbmNpZCI6Ikl0ZW1DYXJvdXNlbCIsImF0aHJrIjowLjB9&athena=true | 2 |
| 7 | /ip/Galanz-4-6-Cu-ft-Two-Door-Mini-Refrigerator-with-Freezer-Stainless-Steel-New-Width-19-13/448801983?athAsset=eyJhdGhjcGlkIjoiNDQ4ODAxOTgzIiwiYXRoc3RpZCI6IkNTMDIwIiwiYXRoYW5jaWQiOiJJdGVtQ2Fyb3VzZWwiLCJhdGhyayI6MC4wfQ==&athena=true | 2 |
| 8 | /ip/Mainstays-Blackout-Textured-Slub-Grommet-Single-Curtain-Panel-Terracotta-38-W-x-84-L/9383423624?athAsset=eyJhdGhjcGlkIjoiOTM4MzQyMzYyNCIsImF0aHN0aWQiOiJDUzAyMCIsImF0aGFuY2lkIjoiUHJpc21IZXJvQ2Fyb3VzZWwiLCJhdGhyayI6MC4wfQ==&athena=true | 2 |
| 9 | /ip/Pet-Dog-Carrier-Backpack-Legs-Adjustable-Pet-Front-Cat-Dog-Carrier-Backpack-Travel-Bag-Safety-Belt-Quick-Fit-Traveling-Hiking-Camping-Small-Medium-Do/1557347409?athAsset=eyJhdGhjcGlkIjoiMTU1NzM0NzQwOSIsImF0aHN0aWQiOiJDUzAyMCIsImF0aGFuY2lkIjoiSXRlbUNhcm91c2VsIiwiYXRocmsiOjAuMH0=&athena=true | 2 |
| 10 | /ip/2-Pack-Fake-Majesty-Palm-Plant-4-Feet-Artificial-Majestic-Palm-Faux-Ravenea-Rivularis-Pot-Indoor-Outdoor-Home-Office-Store-Great-Housewarming-Gift/3995342408?athAsset=eyJhdGhjcGlkIjoiMzk5NTM0MjQwOCIsImF0aHN0aWQiOiJDUzAyMCIsImF0aGFuY2lkIjoiSXRlbUNhcm91c2VsIiwiYXRocmsiOjAuMH0=&athena=true | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.walmart.com | 339 |
| business.walmart.com | 23 |
| photos3.walmart.com | 12 |
| corporate.walmart.com | 7 |
| identity.walmart.com | 2 |
| marketplace.walmart.com | 1 |
| walmartbusiness.clover.com | 1 |
| cpa-ui.walmart.com | 1 |
| www.sparkdriverapp.com | 1 |
| careers.walmart.com | 1 |
A+Image SEO147 images, 110 descriptive filenamesPASS
Image SEO
147 images, 110 descriptive filenames
147 images, 110 descriptive filenames
Info::
37 image(s) have hash/generic filenames
110 descriptive
37 hash-based
0 generic
147 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| de4b9520-fe64-438e-809e-d48cc8f3e7c5.bd4bc853e0a6981b2986502da3af79d6.jpeg | hash | ✓ | 1 |
Current: de4b9520-fe64-438e-809e-d48cc8f3e7c5.bd4bc853e0a6981b2986502da3af79d6.jpeg Suggested: asr.jpeg | |||
| db67bedc-baac-4d57-b820-128a94914807.cebff4670f8279f45bfe99f110f0210c.jpeg | hash | ✓ | 1 |
Current: db67bedc-baac-4d57-b820-128a94914807.cebff4670f8279f45bfe99f110f0210c.jpeg Suggested: asr.jpeg | |||
| 17414f9a-e51b-4f82-aae6-baf23d9eeab2.c1d5b7c21e2b7be9645d442c3746713a.jpeg | hash | ✓ | 1 |
Current: 17414f9a-e51b-4f82-aae6-baf23d9eeab2.c1d5b7c21e2b7be9645d442c3746713a.jpeg Suggested: asr.jpeg | |||
| 22b3d580-bb2c-4280-9ff5-96994939e6a5.c1b3462c43e50266b4c09117e24d1c58.jpeg | hash | ✓ | 1 |
Current: 22b3d580-bb2c-4280-9ff5-96994939e6a5.c1b3462c43e50266b4c09117e24d1c58.jpeg Suggested: asr.jpeg | |||
| 519e708b-6b60-401c-b80d-83743d643a43.1c8e3a62943accfca318ecd79efd4136.jpeg | hash | ✓ | 1 |
Current: 519e708b-6b60-401c-b80d-83743d643a43.1c8e3a62943accfca318ecd79efd4136.jpeg Suggested: asr.jpeg | |||
| 95c1cf85-d0d2-44db-bcb5-0d4260121e42.61beda6a4830060f3d74d58eb6b767c5.jpeg | hash | ✓ | 1 |
Current: 95c1cf85-d0d2-44db-bcb5-0d4260121e42.61beda6a4830060f3d74d58eb6b767c5.jpeg Suggested: asr.jpeg | |||
| 378424fd-3942-4512-a710-aac63163dd0e.8c1c3d335b008c9acc8b2d33ce4c12f0.jpeg | hash | ✓ | 1 |
Current: 378424fd-3942-4512-a710-aac63163dd0e.8c1c3d335b008c9acc8b2d33ce4c12f0.jpeg Suggested: asr.jpeg | |||
| 8612a569-8280-43dd-9a18-7b2334805f19.da7d29e7d87bad5ea7e5fb45bb90bf20.jpeg | hash | ✓ | 1 |
Current: 8612a569-8280-43dd-9a18-7b2334805f19.da7d29e7d87bad5ea7e5fb45bb90bf20.jpeg Suggested: asr.jpeg | |||
| f952e172-96df-40aa-85e7-6d80da338819.9be9904cb0df5e3c7409a69ed3145368.jpeg | hash | ✓ | 1 |
Current: f952e172-96df-40aa-85e7-6d80da338819.9be9904cb0df5e3c7409a69ed3145368.jpeg Suggested: asr.jpeg | |||
| c44c98cf-9020-4129-bc12-083398cfb5a2.33b168c4098aaeeec7f1644437a4d801.jpeg | hash | ✓ | 1 |
Current: c44c98cf-9020-4129-bc12-083398cfb5a2.33b168c4098aaeeec7f1644437a4d801.jpeg Suggested: asr.jpeg | |||
| eac24c5b-f65b-4170-b2f1-234003e544c6.ed1917e5d359e6ce326947cbd235f3cf.jpeg | hash | ✓ | 1 |
Current: eac24c5b-f65b-4170-b2f1-234003e544c6.ed1917e5d359e6ce326947cbd235f3cf.jpeg Suggested: asr.jpeg | |||
| b7d00392-2a67-42e5-9603-13348b2c1240_1.2ef4928328b89726212a6b4996942ba8.jpeg | hash | ✓ | 1 |
Current: b7d00392-2a67-42e5-9603-13348b2c1240_1.2ef4928328b89726212a6b4996942ba8.jpeg Suggested: asr.jpeg | |||
| fb47406a-e69f-4f0d-b423-de323dd21075.9cdb827874211d0bd2e2aee3fe64c39c.jpeg | hash | ✓ | 1 |
Current: fb47406a-e69f-4f0d-b423-de323dd21075.9cdb827874211d0bd2e2aee3fe64c39c.jpeg Suggested: asr.jpeg | |||
| 825884a5-ac32-431e-9f01-4e5c41a295e4.ea8e3f58d81b55359943c625eaeb0625.jpeg | hash | ✓ | 1 |
Current: 825884a5-ac32-431e-9f01-4e5c41a295e4.ea8e3f58d81b55359943c625eaeb0625.jpeg Suggested: asr.jpeg | |||
| 461096ff-aff4-45fd-8fc0-f9ec75218433.990b4c6bfa6226c9dd6d658c8c520f34.jpeg | hash | ✓ | 1 |
Current: 461096ff-aff4-45fd-8fc0-f9ec75218433.990b4c6bfa6226c9dd6d658c8c520f34.jpeg Suggested: asr.jpeg | |||
| f7177636-1055-4478-a97a-e409ad789492.920c5dda59504abd0b47f2189f0e07d7.jpeg | hash | ✓ | 1 |
Current: f7177636-1055-4478-a97a-e409ad789492.920c5dda59504abd0b47f2189f0e07d7.jpeg Suggested: asr.jpeg | |||
| abd013e7-0260-4a3f-abb2-260981912ff5.027cb03cf63cc07b4cd4a9f7e0044e28.jpeg | hash | ✓ | 1 |
Current: abd013e7-0260-4a3f-abb2-260981912ff5.027cb03cf63cc07b4cd4a9f7e0044e28.jpeg Suggested: asr.jpeg | |||
| 4307b532-ea7b-4b41-82b0-5ece9e9ab30c.431696526ff3c9ed9dbb45c1f9f233e7.jpeg | hash | ✓ | 1 |
Current: 4307b532-ea7b-4b41-82b0-5ece9e9ab30c.431696526ff3c9ed9dbb45c1f9f233e7.jpeg Suggested: asr.jpeg | |||
| 2b19c836-b6b6-4497-8715-5a3c07d47ae4.f982e79026a03585ac46834e52b1749f.jpeg | hash | ✓ | 1 |
Current: 2b19c836-b6b6-4497-8715-5a3c07d47ae4.f982e79026a03585ac46834e52b1749f.jpeg Suggested: asr.jpeg | |||
| 8d1ac4dc-c0f8-44d1-a76b-49ce961d2043.aefa8c48d569a5904cf81489443b42cb.jpeg | hash | ✓ | 1 |
Current: 8d1ac4dc-c0f8-44d1-a76b-49ce961d2043.aefa8c48d569a5904cf81489443b42cb.jpeg Suggested: asr.jpeg | |||
| af510d27-f416-4691-99fa-0943d730f8d2.8607ec56ce71993860620dc4c8ca9cd6.jpeg | hash | ✓ | 1 |
Current: af510d27-f416-4691-99fa-0943d730f8d2.8607ec56ce71993860620dc4c8ca9cd6.jpeg Suggested: asr.jpeg | |||
| b130504e-277d-4e7e-b7a9-b1d42690da7a.7a9cc06c6bb178ef13a10f01452840c0.png | hash | ✓ | 1 |
Current: b130504e-277d-4e7e-b7a9-b1d42690da7a.7a9cc06c6bb178ef13a10f01452840c0.png Suggested: asr.png | |||
| e9ba3263-86ad-42c8-b713-8e4065ac9d5c.3fe2190a3c18d151428448332affaf36.jpeg | hash | ✓ | 1 |
Current: e9ba3263-86ad-42c8-b713-8e4065ac9d5c.3fe2190a3c18d151428448332affaf36.jpeg Suggested: asr.jpeg | |||
| 624e19d4-1ba3-49db-ba2d-1187af97220a.108010cf1bd40ed6df30a2de7b6f5c09.jpeg | hash | ✓ | 1 |
Current: 624e19d4-1ba3-49db-ba2d-1187af97220a.108010cf1bd40ed6df30a2de7b6f5c09.jpeg Suggested: asr.jpeg | |||
| dd1c95c1-3c41-401e-8793-16a63f8bede3.f65efc221ed6e25f3aea06e27e447ce7.jpeg | hash | ✓ | 1 |
Current: dd1c95c1-3c41-401e-8793-16a63f8bede3.f65efc221ed6e25f3aea06e27e447ce7.jpeg Suggested: asr.jpeg | |||
| f8bd3ec5-b720-4e3a-86e1-53785b17b967.2cb2d2b3b30daad3a998d35abf434544.png | hash | ✓ | 1 |
Current: f8bd3ec5-b720-4e3a-86e1-53785b17b967.2cb2d2b3b30daad3a998d35abf434544.png Suggested: asr.png | |||
| e13efd21-7dac-472b-a886-9e07a07fc3d2.0f4ebea55a951f26ebb4bd53dbf8be1e.jpeg | hash | ✓ | 1 |
Current: e13efd21-7dac-472b-a886-9e07a07fc3d2.0f4ebea55a951f26ebb4bd53dbf8be1e.jpeg Suggested: asr.jpeg | |||
| 66eb4769-f8a8-47b6-a29c-2be38d4ae0ad.6c130beaaf7d5adc0bda61b3ae6be2dd.jpeg | hash | ✓ | 1 |
Current: 66eb4769-f8a8-47b6-a29c-2be38d4ae0ad.6c130beaaf7d5adc0bda61b3ae6be2dd.jpeg Suggested: asr.jpeg | |||
| d43edc84-abe7-4bab-a13a-d8198f1b43d9.204ada211f53a5851eab73fbee14b41e.jpeg | hash | ✓ | 1 |
Current: d43edc84-abe7-4bab-a13a-d8198f1b43d9.204ada211f53a5851eab73fbee14b41e.jpeg Suggested: asr.jpeg | |||
| d51197d4-1586-4c40-aa3b-6b9017dac670.a35a874d16cd3b3fd1e3016a1bafebe8.jpeg | hash | ✓ | 1 |
Current: d51197d4-1586-4c40-aa3b-6b9017dac670.a35a874d16cd3b3fd1e3016a1bafebe8.jpeg Suggested: asr.jpeg | |||
| 0cfe9cc3-a672-441e-b71f-3dc7b640d0a3.3c78d6cbdf8bbfaaec64f671b7c20c25.jpeg | hash | ✓ | 1 |
Current: 0cfe9cc3-a672-441e-b71f-3dc7b640d0a3.3c78d6cbdf8bbfaaec64f671b7c20c25.jpeg Suggested: asr.jpeg | |||
| 8cbd16fa-bb9c-4d3d-bc3d-6193b472f6ef.61cd89d4bee269a65b5f7a270cf2bbf7.jpeg | hash | ✓ | 1 |
Current: 8cbd16fa-bb9c-4d3d-bc3d-6193b472f6ef.61cd89d4bee269a65b5f7a270cf2bbf7.jpeg Suggested: asr.jpeg | |||
| d75800eb-81b4-4995-9467-9b967982e964.8c70b9f663b3920cfe0e91a3cf8cf558.jpeg | hash | ✓ | 1 |
Current: d75800eb-81b4-4995-9467-9b967982e964.8c70b9f663b3920cfe0e91a3cf8cf558.jpeg Suggested: asr.jpeg | |||
| 4af4ea3f-5540-46b5-8e64-7eac0ed91c58.1f6631b9a5149c745aee7bb2e41e6f2c.jpeg | hash | ✓ | 1 |
Current: 4af4ea3f-5540-46b5-8e64-7eac0ed91c58.1f6631b9a5149c745aee7bb2e41e6f2c.jpeg Suggested: asr.jpeg | |||
| b8985ea2-62a7-4c87-9867-e2c538980d2e.c6fa724a88d12d44d3cbc2aeda10962f.jpeg | hash | ✓ | 1 |
Current: b8985ea2-62a7-4c87-9867-e2c538980d2e.c6fa724a88d12d44d3cbc2aeda10962f.jpeg Suggested: asr.jpeg | |||
| 41f79bef-6464-4669-9283-018cb9cf9789.18c70198caae341bbf1ca7afedd3a617.jpeg | hash | ✓ | 1 |
Current: 41f79bef-6464-4669-9283-018cb9cf9789.18c70198caae341bbf1ca7afedd3a617.jpeg Suggested: asr.jpeg | |||
| 74b16659-55f4-4c7a-9add-4820ccd796e1.6705e23cac49cad4296d7c4c8e6bb58c.jpeg | hash | ✓ | 1 |
Current: 74b16659-55f4-4c7a-9add-4820ccd796e1.6705e23cac49cad4296d7c4c8e6bb58c.jpeg Suggested: asr.jpeg | |||
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit2 schema types detectedPASS
Schema Markup Audit
2 schema types detected
Rich result eligibility
Organization Eligible
Organization knowledge panel
WebSite Eligible
Sitelinks search box
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.