Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

65/100

Site name appears as

Page title	facebook
og:site_name	—
twitter:site	@wbur
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

195 links checked, 193 healthy, 2 broken

PASS

195 links checked, 193 healthy, 2 broken

193 of 195 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

195 total 193 healthy 2 broken

Broken Links (2)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found

200 https://www.wbur.org/ <link>

200 https://rss.wbur.org/wbur/rss <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W6G65JFZ <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PCRWWRR&gtm_a... <script>

200 https://media.wbur.org/wp/2026/04/1004_hampshire-05-1000x668... <link>

200 https://static.wbur.org/images/wbur-logo/favicon.ico <link>

200 https://static.wbur.org/images/wbur-logo/icon.svg <link>

200 https://static.wbur.org/images/wbur-logo/apple-touch-icon.pn... <link>

200 https://wbur.org/manifest.webmanifest <link>

200 https://static.wbur.org/app/prod/_next/static/css/101908e8ad... <link>

200 https://static.wbur.org/app/prod/_next/static/css/09ef119776... <link>

200 https://static.wbur.org/app/prod/_next/static/css/526e3c0387... <link>

200 https://static.wbur.org/app/prod/_next/static/css/575ea2e67a... <link>

200 https://static.wbur.org/app/prod/_next/static/css/7f21c4c99e... <link>

200 https://static.wbur.org/app/prod/_next/static/css/b6e41fc252... <link>

200 https://static.wbur.org/app/prod/_next/static/css/de1e2c018a... <link>

200 https://static.wbur.org/app/prod/_next/static/css/3e84c7a8b1... <link>

200 https://static.wbur.org/app/prod/_next/static/chunks/polyfil... <script>

200 https://s3.amazonaws.com/static.wbur/scripts/ads/clever_ads.... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/344.8a0... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/8897.19... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/4587.ad... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/5761-3e... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/2707-f9... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/5281.4d... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/1062.62... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/6339.03... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/3946.1a... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/7189.35... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/2968.af... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/7239.16... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/9111.9f... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/webpack... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/framewo... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/main-72... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/pages/_... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/pages/i... <script>

200 https://static.wbur.org/app/prod/_next/static/2663m7FWifZlAh... <script>

200 https://static.wbur.org/app/prod/_next/static/chunks/1083-fa... <link>

200 https://static.wbur.org/app/prod/_next/static/chunks/7565-7b... <link>

200 https://static.wbur.org/app/prod/_next/static/chunks/pages/%... <link>

200 https://wbur.org/ <a>

200 https://donate.wbur.org/secure/heart-wbur-homepage?utm_sourc... <a>

200 https://wbur.org/news <a>

200 https://wbur.org/radio <a>

200 https://wbur.org/podcasts <a>

200 https://festival.wbur.org/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (4 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 4 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wbur.org

WBUR

WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.

Preview quality · Twitter/X A · 85/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

WBUR.ORG

WBUR

WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.

Preview quality · Facebook A · 85/100

og:title — WBUR
og:description — WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.
og:image — https://media.wbur.org/wp/2016/06/wbur_hero_logo_tile_TY_3000x3000-1920x1920.jpg
og:type — website
og:url — https://www.wbur.org/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

WBUR

wbur.org

Preview quality · LinkedIn A+ · 100/100

og:title — WBUR
og:description — WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.
og:image — https://media.wbur.org/wp/2016/06/wbur_hero_logo_tile_TY_3000x3000-1920x1920.jpg

wbur.org

WBUR

WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.

Preview quality · Slack A+ · 100/100

og:title — WBUR
og:description — WBUR is Boston's NPR, featuring NPR news and programs such as On Point and Here & Now.
og:image — https://media.wbur.org/wp/2016/06/wbur_hero_logo_tile_TY_3000x3000-1920x1920.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "url" for Organization

Adding "url" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

2 properties Valid

Missing required property: name

{
  "@context": "http://schema.org",
  "@graph": [
    {
      "@context": "http://schema.org",
      "@type": "Organization",
      "name": "WBUR",
      "image": "https://static.wbur.org/images/wbur-logo/tile.png",
      "logo": "https://static.wbur.org/images/wbur-logo/tile.png",
      "url": "https://www.wbur.org",
      "telephone": "6173580909",
      "sameAs": [
        "https://twitter.com/wbur",
        "https://www.linkedin.com/company/wbur",
        "https://www.facebook.com/wbur/",
        "https://www.youtube.com/user/wbur",
        "https://www.instagram.com/wbur/",
        "https://en.wikipedia.org/wiki/WBUR-FM",
        "https://www.wikidata.org/wiki/Q7947483"
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "890 Commonwealth Avenue",
        "addressLocality": "Boston",
        "postalCode": "02215",
        "addressCountry": "USA"
      }
    },
    {
      "@context": "http://schema.org",
      "@type": "WebSite",
      "name": "WBUR",
      "url": "https://www.wbur.org",
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.wbur.org/search?q={q}",
        "query-input": "required name=q"
      }
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.