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https://welt.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page titleFilter öffnen/schließen
og:site_nameDIE WELT
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.welt.de/assets/public/images/global/welt_brand.png
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.welt.de/assets/public/images/global/welt_brand.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

welt.de

WELT - Aktuelle Nachrichten, News, Hintergründe & Videos

Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, Fußball, Kultur, Reise und Internet ...

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

WELT.DE

WELT - Aktuelle Nachrichten, News, Hintergründe & Videos

Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, Fußball, Kultur, Reise und Internet ...

Preview quality · Facebook A+ · 95/100

Description will be truncated (157 chars / 155 max)

  • og:title — WELT - Aktuelle Nachrichten, News, Hintergründe & Videos
  • og:description — Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, ...
  • og:image — https://www.welt.de/assets/public/images/global/welt_brand.png
  • og:type — website
  • og:url — https://www.welt.de/
  • og:site_name — DIE WELT

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

WELT - Aktuelle Nachrichten, News, Hintergründe & Videos

welt.de

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — WELT - Aktuelle Nachrichten, News, Hintergründe & Videos
  • og:description — Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, ...
  • og:image — https://www.welt.de/assets/public/images/global/welt_brand.png

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

welt.de

WELT - Aktuelle Nachrichten, News, Hintergründe & Videos

Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, Fußball, Kultur, Reise und Internet ...

Preview quality · Slack A+ · 100/100
  • og:title — WELT - Aktuelle Nachrichten, News, Hintergründe & Videos
  • og:description — Nachrichten, Kommentare, Liveticker, Videos und Streams sowie News aus Politik, Wirtschaft, Finanzen, Wetter, Sport, ...
  • og:image — https://www.welt.de/assets/public/images/global/welt_brand.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
5 properties Valid
{
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "WELT",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.welt.de/assets/public/images/global/welt_brand-h-60.png",
      "width": 228,
      "height": 60
    },
    "sameAs": [
      "https://www.youtube.com/c/WELTVideoTV/videos",
      "https://www.facebook.com/welt",
      "https://x.com/WELT",
      "https://www.instagram.com/welt",
      "https://www.linkedin.com/company/weltn24-gmbh/"
    ]
  },
  "@context": "https://schema.org",
  "url": "https://www.welt.de/",
  "keywords": "Welt.de, www.welt.de, Welt Online, Nachrichten, News, Berichte, Informationen, Kolumnen, Liveticker, Newsticker, Nachrichten-App, News-App, Archiv, Zeitungs-Archiv, Nachrichten-Archiv, Jahres-Archiv, Volltext-Suche, Nachrichten-Suche, Artikel-Suche, Medien, Politik, Börse, Sport, Wirtschaft, Finanzen, Lifestyle, Fernsehen, TV, TV-Programm, Fernsehprogramm, Reise, Urlaub, Zippert, Kultur, Literatur, Satire, Welt am Sonntag, Wams, Welt Kompakt, N24",
  "@type": "WebPage"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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