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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg
Info::
og:description is long (242 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 242 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 242 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wfp.org

UN World Food Programme (WFP)

We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (244 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — UN World Food Programme (WFP)
  • twitter:description — We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build ...
  • twitter:image — https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg

  • Description will be truncated on Twitter/X (244 chars, max 200)

    → Tighten the description to ≤200 characters

WFP.ORG

UN World Food Programme (WFP)

We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

Preview quality · Facebook C · 65/100

Description will be truncated (244 chars / 155 max)

  • og:title — UN World Food Programme (WFP)
  • og:description — We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build ...
  • og:image — https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (244 chars, max 155)

    → Tighten og:description to ≤155 characters

UN World Food Programme (WFP)

wfp.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (244 chars / 150 max)

  • og:title — UN World Food Programme (WFP)
  • og:description — We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build ...
  • og:image — https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg

  • Description will be truncated on LinkedIn (244 chars, max 150)

    → Tighten og:description to ≤150 characters

wfp.org

UN World Food Programme (WFP)

We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

Preview quality · Slack A+ · 100/100
  • og:title — UN World Food Programme (WFP)
  • og:description — We are the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build ...
  • og:image — https://www.wfp.org/sites/default/files/2021-10/Our-Work_WFP-Fredrik-Lerneryd.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_name—
twitter:site@WFP
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "UN World Food Programme (WFP)",
  "url": "https://www.wfp.org/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.wfp.org/search?search_api_fulltext={search_key}"
    },
    "query-input": "required name=search_key"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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