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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleTiktok
og:site_nameWIRED
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

wired.co.uk

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

WIRED.CO.UK

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Facebook A+ · 95/100

Title will be truncated (63 chars / 60 max)

  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
  • og:type — website
  • og:url — https://www.wired.com/
  • og:site_name — WIRED

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

WIRED - The Latest in Technology, Science, Culture and Business

wired.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

wired.co.uk

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Slack A+ · 100/100
  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "WIRED",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
      "width": "500px",
      "height": "100px"
    },
    "url": "https://www.wired.com"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.wired.com",
    "name": "WIRED",
    "headline": "WIRED - The Latest in Technology, Science, Culture and Business",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.wired.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "They Built a Legendary Privacy Tool. Now They’re Sworn Enemies",
        "url": "https://www.wired.com/story/they-built-privacy-tool-grapheneos-now-sworn-enemies/",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "OpenAI Beefs Up ChatGPT’s Image Generation Model",
        "url": "https://www.wired.com/story/openai-beefs-up-chatgpts-image-generation-model/",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Mozilla Used Anthropic’s Mythos to Find and Fix 271 Bugs in Firefox",
        "url": "https://www.wired.com/story/mozilla-used-anthropics-mythos-to-find-271-bugs-in-firefox/",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Tim Cook’s Legacy Is Turning Apple Into a Subscription",
        "url": "https://www.wired.com/story/apple-tim-cook-subscription-business/",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Framework Has a Better, More Take-Apart-Able Laptop",
        "url": "https://www.wired.com/story/framework-laptop-13-pro/",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Meta Is Sued Over Scam Ads on Facebook and Instagram",
        "url": "https://www.wired.com/story/meta-is-sued-over-scam-ads-on-facebook-and-instagram/",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "This Scammer Used an AI-Generated MAGA Girl to Grift ‘Super Dumb’ Men",
        "url": "https://www.wired.com/story/ai-generated-maga-girls/",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Internet’s Favorite Lawyer Says We’re Living Through ‘Multiple Watergates per Week’",
        "url": "https://www.wired.com/story/the-big-interview-podcast-legal-eagle-devin-stone/",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Casio Watches",
        "url": "https://www.wired.com/gallery/best-casio-watches/",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Electrolyte Powders and Supplements",
        "url": "https://www.wired.com/story/best-electrolyte-powders/",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Gaming Laptops",
        "url": "https://www.wired.com/story/best-gaming-laptops/",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Review: H2O Audio Tri Run Workout Headphones",
        "url": "https://www.wired.com/review/h2o-audio-tri-run-workout-headphones/",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "AI Drafting My Stories? Over My Dead Body",
        "url": "https://www.wired.com/story/backchannel-the-problem-with-letting-ai-do-the-writing/",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Shocking Secrets of Madison Square Garden’s Surveillance Machine",
        "url": "https://www.wired.com/story/madison-square-garden-jim-dolan-surveillance-machine/",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Online Fiction Boom Reimagining China’s History",
        "url": "https://www.wired.com/story/made-in-china-what-chinas-sci-fi-boom-is-really-selling/",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "*Musk v. Altman* Is a Battle for OpenAI’s Soul",
        "url": "https://www.wired.com/story/musk-v-altman-trial-openai-xai/",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "AI Could Democratize One of Tech's Most Valuable Resources",
        "url": "https://www.wired.com/story/ai-could-democratize-one-of-techs-most-valuable-resources/",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "MAGA Is Increasingly Convinced the Trump Assassination Attempt Was Staged",
        "url": "https://www.wired.com/story/maga-is-increasingly-convinced-the-trump-assassination-attempt-was-staged/",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Where the DOGE Operatives Are Now",
        "url": "https://www.wired.com/story/where-the-doge-operatives-are-now/",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "MAGA Is Starting to Look Beyond Trump",
        "url": "https://www.wired.com/story/maga-is-starting-to-look-beyond-trump/",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.wired.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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