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https://wm.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
44 images, 17 descriptive filenames
REVIEW
44 images, 17 descriptive filenames
Warning::
61% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
17 descriptive
13 hash-based
14 generic
44 total
FilenameQualityAltIssues
.generic✓1
387732652.jpghash✓1
Current: 387732652.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
387547530.jpghash✓1
Current: 387547530.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
387367829.jpghash✓1
Current: 387367829.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
387194023.jpghash✓1
Current: 387194023.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
387154779.jpghash✓1
Current: 387154779.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
386945948.jpghash✓1
Current: 386945948.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
386863046.jpghash✓1
Current: 386863046.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
386661200.jpghash✓1
Current: 386661200.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
386574107.jpghash✓1
Current: 386574107.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
386281184.jpghash✓1
Current: 386281184.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
385989057.jpghash✓1
Current: 385989057.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
385032935.jpghash✓1
Current: 385032935.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
384910460.jpghash✓1
Current: 384910460.jpg
Suggested: 6e96bd0a-830a-46a0-8bfa-f8e132cd9bab.jpg
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
t.pnggeneric✓1
t.pnggeneric✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.wm.edu/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Info::
Page not found in sitemap.xml
Got: https://wm.edu
Canonical URL Configured
Page URL https://wm.edu Canonical https://www.wm.edu/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 14 chars
PASS
Title: 14 chars
Info::
Page title is set
Got: William & Mary
Warning::
Title is only 14 characters — consider expanding
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"William & Mary"

14 characters Too short
Title: William & Mary
H1: William & Mary
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A
Content Depth
1086 words, Very Difficult
PASS
1086 words, Very Difficult
Info::
Page has 1086 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 19)
1086 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 19

Text-to-HTML Ratio

1% text 99% HTML

7 KB / 765 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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