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https://wral.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleNews and Weather in Raleigh NC
og:site_nameWRAL News
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https://s\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https://s\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https://s\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "WRAL News",
    "url": "https://www.wral.com/",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.wral.com/search/?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "NewsMediaOrganization",
    "name": "WRAL News",
    "url": "https://www.wral.com/",
    "description": "The official website for WRAL News, bringing you the latest Raleigh, Durham & Fayetteville community news and weather from the Research Triangle in North Carolina and beyond. Owned by the Capitol Broadcasting Company, Inc.",
    "sameAs": [
      "https://www.facebook.com/WRALTV/",
      "https://x.com/WRAL",
      "https://www.instagram.com/wral/?hl=en",
      "https://www.youtube.com/channel/UCfmkz6A3aTJwJzox2xhAuRw"
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.wral.com/presentation/v3/images/content/wralnews_newsschema_logo.jpg",
      "width": 300,
      "height": 60
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg
URL: https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

wral.com

WRAL | News and Weather in Raleigh NC

Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL news in Raleigh, NC.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — WRAL | News and Weather in Raleigh NC
  • twitter:description — Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL ...
  • twitter:image — https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg

WRAL.COM

WRAL | News and Weather in Raleigh NC

Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL news in Raleigh, NC.

Preview quality · Facebook A+ · 100/100
  • og:title — WRAL | News and Weather in Raleigh NC
  • og:description — Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL ...
  • og:image — https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg
  • og:type — website
  • og:url — wral.com/
  • og:site_name — WRAL News

WRAL | News and Weather in Raleigh NC

wral.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — WRAL | News and Weather in Raleigh NC
  • og:description — Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL ...
  • og:image — https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg

wral.com

WRAL | News and Weather in Raleigh NC

Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL news in Raleigh, NC.

Preview quality · Slack A+ · 100/100
  • og:title — WRAL | News and Weather in Raleigh NC
  • og:description — Raleigh breaking news and weather, Raleigh North Carolina news today, WRAL 7-day forecasts, NC lottery updates. WRAL ...
  • og:image — https://wwwcache.wral.com/presentation/v3/images/content/social/open_graph/wral_newcom_1920x1080.jpg?w=1200&h=630&f=jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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