Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://use.fontawesome.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://securepubads.g.doubleclick.net/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://wtop.com/local/

Found in <a href>. Get "https://wtop.com/local/": context deadline exceeded

Got: unreachable

200 total 196 healthy 3 broken 1 redirects

Broken Links (5)

Status	URL	Found in	Error
404	https://use.fontawesome.com	`<link>`	Not Found
404	https://securepubads.g.doubleclick.net/	`<link>`	Not Found
ERR	https://wtop.com/local/	`<a>`	Get "https://wtop.com/local/": context d...
403	https://01.cdn.mediatradecraft.com/	`<link>`	Forbidden
403	https://c.amazon-adsystem.com/	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://ajax.googleapis.com	https://ajax.googleapis.com	`<link>`	0

200 https://secure.quantserve.com/quant.js <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://cdn.hadronid.net/hadron.js?url=https%3A%2F%2Fwtop.co... <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://connect.facebook.net/signals/config/175156686171397?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-7DGXB37KZH&cx=... <script>

200 https://ak.sail-horizon.com/horizon/v1.js <script>

200 https://static.chartbeat.com/js/chartbeat_video.js <script>

200 https://www.youtube.com/s/player/1bb6ee63/www-widgetapi.vfls... <script>

200 https://ws.zoominfo.com/pixel/6245e68be2bbe6001aaa141b <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TZGJTC <script>

200 https://js-sec.indexww.com/ht/p/186967-76288346428612.js <script>

200 https://wtop.com/ <link>

200 https://secure-drm.imrworldwide.com <link>

200 https://code.jquery.com <link>

200 https://s.w.org <link>

200 https://wtop.com/wp-includes/js/wp-emoji-release.min.js?ver=... <script>

200 https://wtop.com/wp-content/themes/wtop-new/css/fonts/Lato/i... <link>

200 https://wtop.com/wp-content/themes/wtop-new/css/fonts/Lato/n... <link>

200 https://wtop.com/wp-content/themes/wtop-new/assets/css/print... <link>

200 https://wtop.com/wp-content/plugins/sailthru-custom/assets/c... <link>

200 https://wtop.com/wp-content/plugins/sailthru-newsletters-cus... <link>

200 https://use.fontawesome.com/releases/v6.7.1/css/all.css?ver=... <link>

200 https://wtop.com/wp-content/themes/wtop-new/style.css?ver=17... <link>

200 https://wtop.com/wp-content/themes/wtop-new/blog-styles.css?... <link>

200 https://micro.rubiconproject.com/ <link>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://01.cdn.mediatradecraft.com/wtop/main/main.js?templat... <script>

200 https://01.cdn.mediatradecraft.com/wtop/main/main.css <link>

200 https://www.googletagmanager.com/gtag/js?id=G-7DGXB37KZH <script>

200 https://wtop.com/advertisement.js <script>

200 https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.mi... <script>

200 https://secure-drm.imrworldwide.com/novms/js/2/ggcmb400.js?v... <script>

200 https://wtop.com/wp-content/themes/wtop-new/js/ggCom_embed.j... <script>

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

70/100

Site name appears as

Page title	<!---->Close Cookie Preferences<!---->
og:site_name	WTOP News
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png

og:title is long (66 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 66 chars Expected: 25–60 chars

URL: https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

wtop.com

WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather

WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather
twitter:description — WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.
twitter:image — https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png

WTOP.COM

WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather

WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.

Preview quality · Facebook A+ · 95/100

Title will be truncated (68 chars / 60 max)

og:title — WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather
og:description — WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.
og:image — https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png
og:type — website
og:url — https://wtop.com/
og:site_name — WTOP News

Title will be truncated on Facebook (68 chars, max 60)
→ Shorten og:title to ≤60 characters

WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather

wtop.com

Preview quality · LinkedIn A+ · 100/100

og:title — WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather
og:description — WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.
og:image — https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png

wtop.com

WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather

WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.

Preview quality · Slack A+ · 100/100

og:title — WTOP | Washington’s Top News | DC, MD & VA News, Traffic & Weather
og:description — WTOP delivers the latest news, traffic and weather information to the Washington, D.C. region. See today’s top stories.
og:image — https://wtop.com/wp-content/uploads/2017/04/wtop_logo_512x512.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

3 JSON-LD block(s) found — structured data is well configured.

PASS

3 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "WebPage" — unable to validate specific properties

Custom type "NewsMediaOrganization" — unable to validate specific properties

3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

5 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://wtop.com/",
  "name": "WTOP News",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://wtop.com/search/?s=/{search_term_string}/",
    "query-input": "required name=search_term_string"
  }
}

Block 2 : NewsMediaOrganization

11 properties Valid

{"@context":"https://schema.org",
                            "@type":"NewsMediaOrganization",
                            "url":"https://wtop.com",
                            "name": "WTOP News",
                            "foundingDate": "1929-01-29",
                            "slogan": "Washington's TOP News",
                            "Telephone": "202-895-5000",
                            "parentOrganization": "Hubbard Broadcasting",
                            "logo": "https://wtop.com/wp-content/uploads/2021/11/WtopNewsLogo_vertical_500x500.png",
                            "description": "WTOP News delivers the latest local news, traffic and weather information to the Washington, D.C., region across multiple platforms.",
                            "sameAs":["https://www.instagram.com/wtopnews/
","https://www.youtube.com/user/WTOPradio
","https://www.facebook.com/wtopnews/
","https://twitter.com/WTOP
","https://twitter.com/WTOPtraffic"]
                            }

Block 3 : WebPage

4 properties Valid

{
  "@context": "http:\/\/schema.org",
  "@type": "WebPage",
  "headline": "WTOP News",
  "url": "https:\/\/wtop.com"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.