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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wustl.edu

Home

At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find real solutions — together.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png

WUSTL.EDU

Home

At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find real solutions — together.

Preview quality · Facebook A · 85/100
  • og:title — Home
  • og:description — At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find...
  • og:image — https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png
  • og:type — website
  • og:url — https://washu.edu/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home

wustl.edu

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home
  • og:description — At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find...
  • og:image — https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png

wustl.edu

Home

At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find real solutions — together.

Preview quality · Slack A+ · 100/100
  • og:title — Home
  • og:description — At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find...
  • og:image — https://washu.edu/app/uploads/2026/03/WashU-Banner-SPRING-2026.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleWashU, main
og:site_name—
twitter:site@wustl
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/washu.edu\/",
      "url": "https:\/\/washu.edu\/",
      "name": "Home | WashU",
      "isPartOf": {
        "@id": "https:\/\/wustl.edu\/#website"
      },
      "about": {
        "@id": "https:\/\/wustl.edu\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/washu.edu\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/washu.edu\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/washu.edu\/app\/uploads\/2026\/03\/WashU-Banner-SPRING-2026.png",
      "datePublished": "2024-04-04T15:11:12+00:00",
      "dateModified": "2026-04-09T14:09:33+00:00",
      "description": "At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find real solutions — together.",
      "breadcrumb": {
        "@id": "https:\/\/washu.edu\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/washu.edu\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/washu.edu\/#primaryimage",
      "url": "https:\/\/washu.edu\/app\/uploads\/2026\/03\/WashU-Banner-SPRING-2026.png",
      "contentUrl": "https:\/\/washu.edu\/app\/uploads\/2026\/03\/WashU-Banner-SPRING-2026.png",
      "width": 1920,
      "height": 1080,
      "caption": "Can collaboration change the world?"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/washu.edu\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/wustl.edu\/#website",
      "url": "https:\/\/wustl.edu\/",
      "name": "Washington University in St. Louis",
      "description": "",
      "publisher": {
        "@id": "https:\/\/wustl.edu\/#organization"
      },
      "alternateName": "WashU",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/wustl.edu\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/wustl.edu\/#organization",
      "name": "WashU",
      "url": "https:\/\/wustl.edu\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/wustl.edu\/#\/schema\/logo\/image\/",
        "url": "https:\/\/wustl.edu\/app\/uploads\/2024\/07\/WashU-RGB_web.png",
        "contentUrl": "https:\/\/wustl.edu\/app\/uploads\/2024\/07\/WashU-RGB_web.png",
        "width": 3126,
        "height": 758,
        "caption": "WashU"
      },
      "image": {
        "@id": "https:\/\/wustl.edu\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/WashU\/",
        "https:\/\/x.com\/wustl",
        "https:\/\/www.instagram.com\/washu\/"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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