Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

42/100

Site name appears as

Page title	West Virginia University
og:site_name	West Virginia University
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: twitter:site, Organization.name
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is short (4 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 4 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

wvu.edu

Home

WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No matter who you are, you’ll find your niche here.

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — Home
twitter:description — WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WVU.EDU

Home

WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No matter who you are, you’ll find your niche here.

Preview quality · Facebook D · 60/100

Description will be truncated (168 chars / 155 max)

og:title — Home
og:description — WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.wvu.edu/
og:site_name — West Virginia University

Description will be truncated on Facebook (168 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Home

wvu.edu

Preview quality · LinkedIn D · 60/100

Description will be truncated (168 chars / 150 max)

og:title — Home
og:description — WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (168 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

wvu.edu

Home

WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No matter who you are, you’ll find your niche here.

Preview quality · Slack B · 80/100

og:title — Home
og:description — WVU is a family of distinctive campuses united by a single mission: to provide a quality and affordable education. No...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

169 links checked, 167 healthy, 1 broken

PASS

169 links checked, 167 healthy, 1 broken

167 of 169 links are healthy

Broken link: https://www.linkedin.com/company/west-virginia-university

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

Long redirect chain: https://give.wvu.edu/ (3 hops)

169 total 140 healthy 1 broken 28 redirects

Broken Links (1)

Status	URL	Found in	Error
999	https://www.linkedin.com/company/west-virginia-uni...	`<a>`	HTTP 999

Redirects (28)

200 https://capi-automation.s3.us-east-2.amazonaws.com/public/cl... <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.redditstatic.com/ads/pixel.js?pixel_id=a2_irlx7e... <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://collector-44966.us.tvsquared.com/tv2track.js <script>

200 https://siteimproveanalytics.com/js/siteanalyze_66356543.js <script>

200 https://www.clarity.ms/tag/bfx4ndargc?ref=gtm2 <script>

200 https://connect.facebook.net/signals/config/867298389230709?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://dx.mountain.com/spx?dxver=4.0.0&shaid=40975&tdr=&plh... <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-58MC60LMPE&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-DPWJTYWY9Q&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-885374832&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-833670156&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-16245128&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16725031484&c... <script>

200 https://tr.snapchat.com/config/edu/5a12d48e-4fa6-4cb2-831b-c... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WPD5W8R <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

URL	Destination	Found in
https://wvu.edu/academics/careers	https://wvu.edu/academics/careers	`<a>`
https://wvu.edu/academics/colleges-and-s...	https://wvu.edu/academics/colleges-and-s...	`<a>`
https://wvu.edu/info-for/parents-and-fam...	https://wvu.edu/info-for/parents-and-fam...	`<a>`
https://wvu.edu/info-for/visitors	https://wvu.edu/info-for/visitors	`<a>`
https://wvu.edu/info-for/current-student...	https://wvu.edu/info-for/current-student...	`<a>`
https://wvu.edu/info-for/faculty-and-sta...	https://wvu.edu/info-for/faculty-and-sta...	`<a>`
https://wvu.edu/info-for/employers-and-b...	https://wvu.edu/info-for/employers-and-b...	`<a>`
https://wvu.edu/info-for/policymakers	https://wvu.edu/info-for/policymakers	`<a>`
https://wvu.edu/info-for/alumni	https://wvu.edu/info-for/alumni	`<a>`
https://wvu.edu/info-for/donors	https://wvu.edu/info-for/donors	`<a>`
https://wvu.edu/info-for/media	https://wvu.edu/info-for/media	`<a>`
https://wvu.edu/about-wvu/mission	https://wvu.edu/about-wvu/mission	`<a>`
https://wvu.edu/about-wvu/wvu-facts	https://wvu.edu/about-wvu/wvu-facts	`<a>`
https://wvu.edu/about-wvu/wvu-system	https://wvu.edu/about-wvu/wvu-system	`<a>`
https://wvu.edu/academics	https://wvu.edu/academics	`<a>`
https://wvu.edu/admissions/scholarships	https://wvu.edu/admissions/scholarships	`<a>`
https://wvu.edu/admissions/experience-wv...	https://wvu.edu/admissions/experience-wv...	`<a>`
https://wvu.edu/admissions/admits	https://wvu.edu/admissions/admits	`<a>`
https://wvu.edu/admissions/resources/fut...	https://wvu.edu/admissions/resources/fut...	`<a>`
http://www.wvu.edu/admissions/resources/...	http://www.wvu.edu/admissions/resources/...	`<a>`
https://wvu.edu/academics/programs?hepcL...	https://wvu.edu/academics/programs?hepcL...	`<a>`
https://wvu.edu/academics/programs	https://wvu.edu/academics/programs	`<a>`
https://portal.wvu.edu/	https://portal.wvu.edu/	`<a>`
https://portal.wvu.edu	https://portal.wvu.edu	`<a>`
https://tour.wvu.edu/	https://tour.wvu.edu/	`<a>`
https://about.wvu.edu/wvu-facts	https://about.wvu.edu/wvu-facts	`<a>`
https://www.wvu.edu/privacy	https://www.wvu.edu/privacy	`<a>`
https://www.wvu.edu/contact-us	https://www.wvu.edu/contact-us	`<a>`