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https://xe.com

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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

xe.com

No title set

No description

Preview quality · Twitter/X F · 45/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — Add twitter:title — without it the preview has no headline
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

XE.COM

No title set

No description

Preview quality · Facebook F · 30/100

Description will be truncated (160 chars / 155 max)

  • og:title — Add og:title — without it the preview has no headline
  • og:description — falling back from <meta name=description>
  • og:image — https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (160 chars, max 155)

    → Tighten og:description to ≤155 characters

No title set

xe.com

Preview quality · LinkedIn B · 75/100

Description will be truncated (160 chars / 150 max)

  • og:title — Add og:title — without it the preview has no headline
  • og:description — falling back from <meta name=description>
  • og:image — https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg

  • Description will be truncated on LinkedIn (160 chars, max 150)

    → Tighten og:description to ≤150 characters

xe.com

No title set

No description

Preview quality · Slack B · 80/100
  • og:title — Add og:title — without it the preview has no headline
  • og:description — falling back from <meta name=description>
  • og:image — https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 57/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

59/100

Site name appears as

Page title—
og:site_name—
twitter:site—
Organization.nameXe

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

4/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: page title, og:site_name, twitter:site
  • Page title missing
  • og:title missing
  • twitter:card missing
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "SoftwareApplication" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : SoftwareApplication
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Xe Send Money & Currency",
  "applicationCategory": "FinanceApplication",
  "datePublished": "May 20, 2009",
  "operatingSystem": "iOS",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.8,
    "reviewCount": 105053
  }
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Xe",
  "url": "https://www.xe.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.xe.com/currencyconverter/convert/?From={from_currency}&To={to_currency}&Amount={amount_string}"
    },
    "query-input": [
      "required name=from_currency",
      "required name=to_currency",
      "required name=amount_string"
    ]
  }
}
Block 3 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Xe",
  "alternateName": "Xe.com",
  "url": "https://www.xe.com/",
  "logo": "https://images.ctfassets.net/izij9rskv5y1/1aqbDa0nay8CVodSY9ZANt/bd3e8480e9426b38b5bb9d8f843dc64e/xe_consumer_logo.jpg",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1 877-932-6640",
    "contactType": "customer service"
  },
  "sameAs": [
    "https://www.linkedin.com/company/xecurrencyauthority/",
    "https://twitter.com/xe",
    "https://www.facebook.com/xecom",
    "https://www.instagram.com/xe_global/",
    "https://www.youtube.com/@xe_global",
    "https://www.tiktok.com/@xe_global",
    "https://en.wikipedia.org/wiki/XE.com",
    "https://www.wikidata.org/wiki/Q8041760",
    "https://apps.apple.com/us/app/xe-send-money-currency/id315241195",
    "https://play.google.com/store/apps/details?id=com.xe.currency",
    "https://www.trustpilot.com/review/www.xe.com"
  ]
}
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