Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

67/100

Site name appears as

Page title	University of York
og:site_name	—
twitter:site	@uniofyork
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

140 links checked, 139 healthy, 1 broken

PASS

140 links checked, 139 healthy, 1 broken

139 of 140 links are healthy

Broken link: https://www.linkedin.com/school/UniOfYork

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

140 total 136 healthy 1 broken 3 redirects

Broken Links (1)

Status	URL	Found in	Error
999	https://www.linkedin.com/school/UniOfYork	`<a>`	HTTP 999

Redirects (3)

URL	Destination	Found in
https://evision.york.ac.uk/	https://evision.york.ac.uk/	`<a>`
https://checkin.york.ac.uk/	https://checkin.york.ac.uk/	`<a>`
https://mail.google.com/	https://mail.google.com/	`<a>`

200 https://www.york.ac.uk/static/2/fonts/Graphik-Regular-Web.wo... <link>

200 https://www.york.ac.uk/static/2/fonts/Graphik-Semibold-Web.w... <link>

200 https://www.york.ac.uk/static/2/fonts/YorkGrot_SemiBoldConde... <link>

200 https://www.york.ac.uk/static/2/js/loader.js <link>

200 https://www.york.ac.uk/static/2/js/icons.js <link>

200 https://www.york.ac.uk/static/2/fonts/bundle.css <link>

200 https://www.york.ac.uk/static/2/css/base.css <link>

200 https://www.york.ac.uk/static/2/css/themes/uoy.theme.css <link>

200 https://www.york.ac.uk/static/2/images/favicons/favicon.ico <link>

200 https://www.york.ac.uk/static/2/images/favicons/favicon.svg <link>

200 https://www.york.ac.uk/static/2/images/favicons/favicon_180.... <link>

200 https://www.york.ac.uk/static/2/manifest.json <link>

200 https://www.york.ac.uk/static/2/opensearch.xml <link>

200 https://www.york.ac.uk/.well-known/profile.rdf <link>

200 https://script.crazyegg.com/pages/scripts/0018/9913.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-0E2CPWLEXN&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-11919936&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16952590477&c... <script>

200 https://cc.cdn.civiccomputing.com/9/cookieControl-9.x.min.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WXLX54 <script>

200 https://dev.visualwebsiteoptimizer.com <link>

200 https://www.york.ac.uk/static/2/js/components/nav_mobile.js <script>

200 https://www.york.ac.uk/static/2/js/components/submenu.js <script>

200 https://www.york.ac.uk/static/2/js/components/tabs.js <script>

200 https://www.york.ac.uk/static/2/js/components/course_search.... <script>

200 https://york.ac.uk/about/legal-statements/cookies/ <a>

200 https://www.york.ac.uk/about/legal-statements/accessibility/ <a>

200 https://www.york.ac.uk/ <a>

200 https://www.york.ac.uk/static/2/images/uoy_logo_white.svg <img>

200 https://www.york.ac.uk/study/ <a>

200 https://www.york.ac.uk/study/undergraduate/ <a>

200 https://www.york.ac.uk/study/postgraduate-taught/ <a>

200 https://www.york.ac.uk/study/postgraduate-research/ <a>

200 https://www.york.ac.uk/study/international/ <a>

200 https://www.york.ac.uk/study/online-distance-learning/ <a>

200 https://www.york.ac.uk/study/careers/ <a>

200 https://www.york.ac.uk/study/study-abroad/ <a>

200 https://www.york.ac.uk/study/undergraduate/courses/all/ <a>

200 https://www.york.ac.uk/study/postgraduate/courses/all?mode=t... <a>

200 https://www.york.ac.uk/study/postgraduate/courses/all?mode=r... <a>

200 https://www.york.ac.uk/study/accommodation/ <a>

200 https://www.york.ac.uk/study/visit/ <a>

200 https://www.york.ac.uk/study/student-life/ <a>

200 https://www.york.ac.uk/research/ <a>

200 https://www.york.ac.uk/research/performance/ <a>

200 https://www.york.ac.uk/about/departments/research/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (18 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 18 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 18 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

york.ac.uk

University of York

Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group of research-intensive UK universities.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — University of York
twitter:description — Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group...
twitter:image — https://www.york.ac.uk/static/data/homepage/images/campus-city/city-600px.jpg

YORK.AC.UK

University of York

Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group of research-intensive UK universities.

Preview quality · Facebook B · 80/100

Description will be truncated (156 chars / 155 max)

og:title — University of York
og:description — Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group...
og:image — https://www.york.ac.uk/static/data/homepage/images/campus-city/city-600px.jpg
og:type — website
og:url — https://www.york.ac.uk/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters

University of York

york.ac.uk

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (156 chars / 150 max)

og:title — University of York
og:description — Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group...
og:image — https://www.york.ac.uk/static/data/homepage/images/campus-city/city-600px.jpg

Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters

york.ac.uk

University of York

Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group of research-intensive UK universities.

Preview quality · Slack A+ · 100/100

og:title — University of York
og:description — Outstanding teaching and research in a beautiful and historic city. York is a member of the prestigious Russell Group...
og:image — https://www.york.ac.uk/static/data/homepage/images/campus-city/city-600px.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.