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https://youradchoices.ca

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoices-WhiteText-50h.png?format=1500w Expected: https://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoices-WhiteText-50h.png?format=1500w
URL: http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoices-WhiteText-50h.png?format=1500w

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoices-WhiteText-50h.png?format=1500w
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleAdChoices in Canada - Learn about the blue icon & your choices
og:site_nameAdChoices in Canada
twitter:site—
Organization.nameDigital Advertising Alliance of Canada (DAAC)

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

youradchoices.ca

AdChoices in Canada - Learn about the blue icon & your choices

Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — AdChoices in Canada - Learn about the blue icon & your choices
  • twitter:description — Most online ads are not targeted to you as an individual but rather to data categories such as your probable demograp...
  • twitter:image — http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoice...

YOURADCHOICES.CA

AdChoices in Canada - Learn about the blue icon & your choices

Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics.

Preview quality · Facebook A · 90/100

Title will be truncated (62 chars / 60 max)

  • og:title — AdChoices in Canada - Learn about the blue icon & your choices
  • og:description — Most online ads are not targeted to you as an individual but rather to data categories such as your probable demograp...
  • og:image — http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoice...
  • og:type — website
  • og:url — https://youradchoices.ca
  • og:site_name — AdChoices in Canada

  • Title will be truncated on Facebook (62 chars, max 60)

    → Shorten og:title to ≤60 characters

  • og:image is too small for Facebook (194×45)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

AdChoices in Canada - Learn about the blue icon & your choices

youradchoices.ca

Preview quality · LinkedIn A+ · 95/100
  • og:title — AdChoices in Canada - Learn about the blue icon & your choices
  • og:description — Most online ads are not targeted to you as an individual but rather to data categories such as your probable demograp...
  • og:image — http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoice...

  • og:image is too small for LinkedIn (194×45)

    → Upload an image at least 200×200

youradchoices.ca

AdChoices in Canada - Learn about the blue icon & your choices

Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics.

Preview quality · Slack A+ · 100/100
  • og:title — AdChoices in Canada - Learn about the blue icon & your choices
  • og:description — Most online ads are not targeted to you as an individual but rather to data categories such as your probable demograp...
  • og:image — http://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1573239823810/DAAC-AdChoice...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "telephone" for LocalBusiness
Adding "telephone" can improve how search engines display your content.
Info::
3 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "telephone" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "url": "https://youradchoices.ca",
  "name": "AdChoices in Canada",
  "description": "<p class=\"\" style=\"white-space:pre-wrap;\">AdChoices is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers. Find us at YourAdChoices.ca.</p>",
  "image": "//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png",
  "@context": "http://schema.org",
  "@type": "WebSite"
}
Block 2 : Organization
7 properties Valid
Missing required property: name
{
  "legalName": "Digital Advertising Alliance of Canada (DAAC)",
  "address": "PO Box 97045\nToronto RPO Roncesvalles, Ontario, M6R 3B3\nCanada",
  "email": "info@daac.ca",
  "telephone": "",
  "sameAs": [
    "http://linkedin.com/company/daacanada",
    "https://www.facebook.com/daacanada/",
    "https://www.instagram.com/youradchoices/",
    "https://bsky.app/profile/daacanada.bsky.social"
  ],
  "@context": "http://schema.org",
  "@type": "Organization"
}
Block 3 : LocalBusiness
6 properties Valid
{
  "address": "PO Box 97045\nToronto RPO Roncesvalles, Ontario, M6R 3B3\nCanada",
  "image": "https://static1.squarespace.com/static/5c055f98620b858a898bfcae/t/5dc5bc0ef74ef3712cc02c79/1774977950135/",
  "name": "Digital Advertising Alliance of Canada (DAAC)",
  "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, , ",
  "@context": "http://schema.org",
  "@type": "LocalBusiness"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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